Use Ctrl + F or ⌘ + F to search by name or description.

Art Contextual

Dance IAB 203

Stories, articles, guides, and references related to dance within the confines of fine art, including ballet, modern and contemporary dance, and choreography.

Design IAB 204

Stories, articles, guides, and references related to painting, sculpture, graphic design, product design, as well as exhibits, degrees, courses, and programs.

Fine Art IAB 201

Reach Segment that contains all child segment definitions.

Fine Art Photography IAB 206

Stories, articles, guides, and references related to fine art photography.

Modern Art IAB 207

Stories, articles, guides, and references related to modern art from the 19th century to the 1970s, including modern art movements, artists, auctions, as well as exhibits, degrees, courses, and programs.

Opera IAB 208

Stories, articles, guides, and references related to operas, operatic techniques, schools, and historical reference, as well as degrees, courses, and programs.

Theater IAB 209

Stories, articles, guides, and references related to theatre arts, drama, history, playwriting, directing, schools, and historical reference, as well as degrees, courses, and programs.

Automotive

Car Lovers619.371

Every car has something unique, and this person is interested in everything related to cars. Some keywords: audi, volkswagen, opel, mercedes, bmw, alfa romeo, bentley, peugeot, citroën, ferrari, fiat, jaguar, infinity, jeep, kia, lexus, land rover, ford, nissan, porsche, renault, skoda, suzuki, toyota, volvo, dream car

Luxury car lovers511.156

People who love cars with a preference for luxury brands. Some keywords: rolls-royce, bentley, bugatti, lamborghini, ferrari, aston martin, porsche, maserati, McLaren, mercedes-benz, bmw, BMW, audi, jaguar, land rover

Car Lovers Mercedes426.018

People who love cars with a preference for the brand Mercedes. Some keywords: mercedes, AMG, Maybach, c-class, g-class, e-class, s-class, brands/mercedes, mercedes sl, cl-class, cla-class, clk-class, clc-class, cls-class, gla-class, gl-class, glc-class, gle-class, glk-class, gls-class, sl-class, slc-class, slk-class, b-class

Scooter lovers408.703

These modern adventurers embrace the world of mopeds and scooters, whether they are electric or not They long for the thrill of the open road, speed, and the feeling of freedom For them, mopeds and scooters are a symphony of innovation and nostalgia, a ride full of sustainable power, style, and discovery. Some keywords: electric scooter, AGM, scooter, vespa, kymco, moped, helmet requirement, Piaggio

Car Lovers Ford330.318

People who love cars with a preference for the brand Ford. Some keywords: Ford Fiesta, Ford Focus, Ford Puma, Ford Kuga, Ford Mondeo, Ford EcoSport, Ford Mustang, Ford Explorer, Ford Transit Connect, Ford Transit Custom, Ford Ranger, Ford Edge, Ford S-MAX, Ford Galaxy, Ford Transit

Car Lovers VW304.799

People who love cars with a preference for the VW brand. Some keywords: volkswagen, vw, jetta, vw golf, vw passat, brands/volkswagen, beetle, polo, Scirocco, golf gti, golf 8, Volkswagen ID4, Volkswagen ID3, Space Vizzion, fox, tiguan, touareg, touran, sharan, bora, corrado

Car Lovers - Electric291.501

People who love cars with a preference for electric vehicles. Some keywords: Electric driving, Electric car, sustainability, tax addition, company car, 100% electric car, fiscal tax addition, automotive, energy transition, EV, Tesla, Toyota Prius, BMW i3, Opel Ampera, charging station, electric i3

Private Lease245.522

Private leasing is a popular form of car rental where individuals lease a car for an extended period, typically several years, at a fixed monthly rate Private leasing offers convenience and flexibility, as it often includes maintenance, insurance, and other costs. Some keywords: private lease, Carefree driving, lease deals, tax addition, car lease, leasing, lease

Car Lovers Opel205.994

People who love cars with a preference for the Opel brand. Some keywords: opel, opel parts, opel, opel corsa, corsa, astra, insignia, zafira, mokka x, crossland x, grandland x, opel's GM, opel karl, ampera-e, opel ampera-e

Car Lovers Hyundai127.812

People who love cars with a preference for the brand Hyundai. Some keywords: hyundai, hyundai santa fe, hyundai atos, hyundai tucson, hyundai i10, hyundai i20, hyundai i30, hyundai i40, hyundai accent, hyundai genesis, hyundai getz, hyundai ioniq, hyundai ix35, hyundai ix55, hyundai kona, hyundai kona electric, hyundai veloster

Car Lovers Toyota126.005

People who love cars with a preference for the Toyota brand. Some keywords: toyota, toyota aygo, toyota corolla, toyota rav4, toyota c-hr, toyota prius, Toyota yaris, toyota aygo, toyota corolla, toyota rav4, toyota c-hr, toyota prius, Toyota yaris

Car Sharing119.980

People who love cars with a preference for ride-sharing. Some keywords: Smart travelers who choose carpooling! Save costs, reduce traffic, and make new connections. Sustainability meets convenience in every ride. Join and share the journey!

Car Lovers Pickup119.870

People who love cars with a preference for pickups. Some keywords: Pickup, Pick-up, Jeep, Dodge Ramvan, Ram 1500 TRX, FORD F-150, dodge ram

Car Lovers Fiat118.371

People who love cars with a preference for the brand Fiat. Some keywords: fiat, fiat panda, fiat punto, fiat grande, fiat grande punto, fiat 500x, fiat 500, fiat ducato, fiat 124, fiat chrysler automobiles, fiat chrysler, fiat bravo, tipo hatchback, fiat tipo sedan

Car Lovers Nissan117.219

People who love cars with a preference for the brand Nissan. Some keywords: "Nissan Micra, Nissan Juke, Nissan Qashqai, Nissan X-Trail, Nissan Note, Nissan Leaf (electric car), Nissan NV200, Nissan NV300, Nissan NV400, Nissan Navara, Nissan 370Z, Nissan GT-R"

Car Lovers Landrover115.648

People who love cars with a preference for the brand Land Rover. Some keywords: land rover, land rover, range rover, evoque, discovery, velar, land rover sport, range rover sport svr, brands/land-rover

Car Lovers Citroen115.046

People who love cars with a preference for the brand Citroen. Some keywords: citroën, citroën c1, citroën c2, citroën c4, crossover C4, cactus, grand Picasso, citroen c1, citroen c2, citroen c3, citroen c4, brands/citroen, citroen c5, citroen c6, citroën c5, citroën c6, xsara, xsara picasso

Car Lovers Renault113.683

People who love cars with a preference for the Renault brand. Some keywords: renault, renault megane, clio, twingo, kadjar, talisman, scenic, espace, brands/renault

Car Lovers DS107.577

People who love cars with a preference for the brand DS. Some keywords: ds, crossback e, grand chic, so chic, ds 4, ds 3, ds 5, ds 3 Crossback E-Tense, ds 3 Crossback, ds 7, crossback, ds3, ds4, ds5, ds7

Car Lovers Peugeot106.617

People who love cars with a preference for the Peugeot brand. Some keywords: peugeot, peugeot 106, peugeot 206, peugeot 306, peugeot 207, peugeot 307, peugeot 3008, peugeot 407, peugeot 4007, peugeot 508, peugeot 5008, peugeot 607, peugeot sprinter, peugeot partner, peugeot rcz, e-208

Car Lovers Volvo106.201

People who love cars with a preference for the Volvo brand. Some keywords: volvo, volvo c70, volvo v70, volvo xc60, volvo s60, volvo v60, volvo xc40, volvo v40, volvo d40, volvo v90, volvo 121, volvo 360c

Car Lovers NIO105.760

People who love cars with a preference for the brand NIO. Some keywords: ET7, ET5, EL7, brands/nio, EC7, et5, et7, ec7, el7, ES6, ES8, es6, es8

Business Lease82.272

The business car leasing persona is a professional individual who uses lease contracts to obtain representative and functional vehicles for business purposes, with an emphasis on efficiency and comfort. Some keywords: lease deals, tax addition, car lease, leasing, lease

Car Lovers Oldtimers60.670

People who love cars with a preference for Oldtimers. Some keywords: A segment consisting of classic cars

Car Lovers Kia57.986

People who love cars with a preference for the brand Kia. Some keywords: kia Besta, kia Carens, kia Carnival, kia Ceed, kia Cerato, kia Clarus, kia Joice, kia K-series, kia Magentis, kia Mentor, kia Niro, kia Opirus, kia Optima, kia Picanto, kia Pregio, kia Pride, kia Pro Ceed, kia Rio, kia Sephia, kia Shuma, kia Sorento, kia Soul

Car Lovers Mazda54.879

People who love cars with a preference for the brand Mazda. Some keywords: Mazda 2, Mazda 3, Mazda 6, Mazda MX-5, Mazda CX-3, Mazda CX-30, Mazda CX-5, Mazda CX-9, Mazda MX-30

Car Lovers Seat24.039

People who love cars with a preference for the Seat brand. Some keywords: seat ibiza, leon, ateca, arona, tarraco, mii, etc

Car Lovers Porsche20.115

People who love cars with a preference for the Porsche brand. Some keywords: 911, 911 targa, 911 GTS, 924, 912,cayenne, caymann, boxter, roadster

Car Lovers Audi13.685

People who love cars with a preference for the brand Audi. Some keywords: audi, audi tt, audi a3, audi a5, audi a6, audi q3, audi q5, audi q7, audi a8, audi r8, audi quattro, audi rs, brands/audi

Car Lovers BMW9.313

People who love cars with a preference for the brand BMW. Some keywords: xdrive25e, bmw, Bavarian, gran coupé, xdrive gran coupé, M models, X1, X3, X5, i3, i7, i8

Automotive Contextual

Auto Body Styles IAB 2

Reach Segment that contains all child segment definitions.

Auto Buying and Selling IAB 30

Articles about buying and selling automobiles, including listings.

Auto Insurance IAB 31

Articles and reviews of Auto Insurance.

Auto Manufacturers

Articles and reviews of auto manufacturers and their vehicles.

Auto Navigation Systems IAB 39

Articles, reviews, and listings of auto navigation systems.

Auto Parts IAB 32

Articles and listings of auto parts.

Auto Rentals IAB 41

Articles, reviews, and guides to auto rental.

Auto Repair IAB 34

Articles about auto repair, auto repair how-to, and instructional articles.

Auto Safety IAB 35

Articles and stories about automotive safety, and legislation.

Auto Safety Technologies IAB 40

Articles, reviews, and listings of auto safety technology.

Auto Shows IAB 36

Articles and reviews of auto shows.

Auto Technology IAB 37

Reach Segment that contains all child segment definitions.

Auto Type IAB 16

Reach Segment that contains all child segment definitions.

Automotive IAB 1

Reach Segment that contains all child segment definitions.

Budget Cars IAB 17

Articles, reviews, and listings about budget cars.

Car Culture IAB 25

Articles, news stories, reviews, and listings about car culture.

Commercial Trucks IAB 3

Articles, reviews, and listings about commercial trucks.

Convertible IAB 8

Articles, reviews, and listings about convertible and soft top automobiles.

Coupe IAB 9

Articles, reviews, and listings about coupes (passenger cars with a sloping or truncated rear roofline and generally two doors).

Crossover IAB 10

Articles, reviews, and listings about sport utility vehicles (SUV) of unibody construction.

Dash Cam Videos IAB 26

Articles, news stories, reviews, and listings about dash cam videos.

Driverless Cars IAB 21

Articles, reviews, and listings about driverless cars.

Family Cars

Articles, reviews, and listings about family cars.

Green Vehicles IAB 22

Articles, reviews, and listings about green vehicles.

Hatchback IAB 11

Articles, reviews, and listings about automobiles that feature hatch-type rear doors that open upwards.

Luxury Cars IAB 23

Articles, reviews, and listings about luxury cars.

Microcar IAB 12

Articles, reviews, and listings about microcars.

Motorcycles IAB 27

Articles, reviews, and listings about motorcycles.

Off-Road Vehicles IAB 14

Articles, reviews, and listings about vehicles capable of driving on and off paved or gravel surfaces.

Performance Cars IAB 24

Articles, reviews, and listings about cars designed for acceleration or cornering speed, such as grand tourers, muscle cars, sports cars, sports sedans, hypercars, and supercars.

Pickup Trucks IAB 15

Articles, reviews, and listings about light trucks with enclosed cabs and open cargo areas with low sides and tailgate.

Road-Side Assistance IAB 28

Articles and reviews about roadside assistance, and roadside assistance companies.

Scooters IAB 29

Articles, reviews, and listings for scooters and vespas.

Sedan IAB 4

Articles, reviews, and listings about sedans and saloons (automobiles with trunks/boots).

SUV IAB 6

Articles, reviews, and listings about sport utility vehicles, and 4 wheel drives meant for city use.

Van IAB 7

Articles, reviews, and listings about vans.

Automotive Intent

AMV - Body - Company Cars (LAL)213.756

Lookalikes of people searching for commercial vehicles on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: Look-alikes of Vans, Company car, freight car

AMV - Fuel - Petrol45.963

People searching for cars with the fuel type Petrol on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Body - SUV19.446

People who search for SUV cars on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: SUVs, Sport Utility Vehicles, Crossovers, Off-road vehicles, All-terrain vehicles, 4x4s, Utility vehicles, Cross-country vehicles, Four-wheel drives, Sports-utility cars

AMV - Energylabel - A16.188

People who search for cars with Energy Label - A on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Energylabel - B15.632

People who search for cars with Energy Label - B on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Energylabel - C15.161

People who search for cars with Energy Label - C on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Pricerange - 5-10k13.440

People searching for cars in the price range 5-10k on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Pricerange - 20-30k13.084

People searching for cars in the price range 20-30k on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Pricerange - <5K10.902

People searching for cars in the price range <5k on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Pricerange - 10-15k10.613

People searching for cars in the price range 10-15k on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Pricerange - 15-20k10.346

People searching for cars in the price range 15-20k on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Energylabel - D9.674

People who search for cars with Energy Label - D on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Pricerange - 30-50k8.879

People searching for cars in the price range 30-50k on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Volkswagen8.225

People searching for cars from the brand Volkswagen on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Body - Stationwagon7.779

People who search for station wagon cars on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: Station wagons, Estate cars, Estate wagons, Family wagons, Shooting brakes, Touring cars, Sportswagons, Estate models, Cargo wagons, Long-roof cars

AMV - Fuel - Diesel7.519

People who search for cars with Diesel as the type of fuel on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Body - Sedan5.787

People who search for sedan cars on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: Saloons, Four-doors, Compact sedans, Family sedans, Four-door cars, Executive cars, Midsize sedans, Traditional sedans, 4-door models, Standard sedans

AMV - Make - BMW5.551

People searching for cars from the brand BMW on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Ford5.519

People searching for cars from the brand Ford on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Mercedes5.363

People searching for cars from the brand Mercedes on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Body - MPV5.241

People who search for MPV cars on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: Minivan, People carrier, Multi-passenger vehicle, Family van, Minibus, People mover, Family vehicle, Large family car, Minivan MPV, Multi-passenger car

AMV - Energylabel - E5.064

People who search for cars with Energy Label - E on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Audi4.692

People searching for cars from the brand Audi on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Opel4.299

People searching for cars from the brand Opel on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Peugeot4.141

People searching for cars from the brand Peugeot on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Toyota3.899

People searching for cars from the brand Toyota on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Renault3.883

People searching for cars from the brand Renault on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Volvo3.727

People searching for cars from the brand Volvo on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Pricerange - 50-100k3.350

People searching for cars in the price range 50-100k on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Fuel - Electric Vehicle3.226

People who search for cars with Electric Vehicle as the type of fuel on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Body - Convertible3.186

People who search for convertible cars on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: Cabriolets, Drop-tops, Open-tops, Roadsters, Soft-tops, Ragtops, Spider cars, Targa tops, Two-seater convertibles, Top-down cars

AMV - Make - Kia3.096

People searching for cars from the brand Kia on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Energylabel - G2.978

People who search for cars with Energy Label - G on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Energylabel - F2.857

People who search for cars with Energy Label - F on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Hyundai2.610

People searching for cars from the brand Hyundai on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Body - Hatchback2.586

People who search for hatchback cars on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: Hatchbacks, Five-doors, Compact cars, Small cars, Liftbacks, 5-doors, Small hatchbacks, Compact hatchbacks, Hatchback vehicles.

AMV - Body - Company Cars2.533

People who search for commercial vehicles on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: Vans, Company car, freight car

AMV - Make - Mazda2.338

People searching for cars from the brand Mazda on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Skoda2.240

People searching for cars from the brand Skoda on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Nissan2.220

People searching for cars from the brand Nissan on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Fuel - Hybrid2.210

People searching for cars with the fuel type Hybrid on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Citroen2.100

People searching for cars from the brand Citroen on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Suzuki2.032

People searching for cars from the brand Suzuki on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Seat1.766

People searching for cars from the brand Seat on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Fiat1.701

People searching for cars from the brand Fiat on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Pricerange - 100K>1.083

People searching for cars in the price range 100K> on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - MINI968

People searching for cars from the brand MINI on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Alfa Romeo808

People searching for cars from the brand Alfa Romeo on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Make - Dacia779

People searching for cars from the brand Dacia on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Fuel - LPG762

People searching for cars with the fuel type LPG on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: None

AMV - Body - Camper456

People who search for camper vans on AUTOMOTIVE MEDIAVENTIONS sites. Some keywords: Camper, camper van

Books and literature

Books and literature397.668

This group of people has a deep love for books, literature, and the written word They are always looking for new stories, authors, and literary works to discover. Some keywords: IAB Books and Literature, Stieg Larsson, Hans Faber, Baantjer, Nicci French, Harlan Coben, Camilla Grebe, Sarah Bailey, Robert Fabbri, Eva Burgers, Dan Brown, Maria Adolfsson, Johan Andersen, MJ Arlidge

Books and literature Contextual

Art and Photography Books IAB 43

Articles, reviews, and listings of Art and Photography books, photographers, and artists.

Books and Literature IAB 42

Reach Segment that contains all child segment definitions.

Comics and Graphic Novels IAB 46

Articles, reviews, and listings of Comics, Graphic Novels, artists, and authors.

Fiction IAB 48

Articles, reviews, and listings of fiction books and fiction authors.

Poetry IAB 49

Articles, reviews, and listings of poetry books and poets.

Business

Installer725.973

Installer enthusiasts have a special interest in performing installations and handyman work in and around the home and workplace They enjoy solving technical problems and setting up systems. Some keywords: ventilation systems, heat source, central heating installation, installer, central heating technician, installation company

Small and Medium business566.940

Small and medium-sized business (SMB) enthusiasts have a special interest in the small and medium-sized business (SMB) sector and its contribution to economies and communities They are interested in entrepreneurship, business development, and innovation. Some keywords: own business, business plan, venture capital, VAT return, VAT, accounting system, financial statements preparation, turnover tax, corporate income tax, organizational structure, financial administration, SME, self-employed, startup, kickstart, rockstart, small and medium-sized enterprises

Construction & Engineering514.206

This group of people is interested in the fascinating world of construction and engineering They follow the latest developments in the construction industry, including innovative materials, sustainable construction practices, and groundbreaking technologies Construction and engineering enthusiasts may be interested in information about architecture, construction methods, construction projects, and design concepts. Some keywords: logistics, factories, industry, machines, technology, goods flow, environmental zone, road transport, container ship, construction, contractor, supervisor, construction worker, excavator operator, installer

Horeca484.867

Hospitality enthusiasts have a passion for the hospitality industry and everything related to it They enjoy discovering new restaurants, cafes, bars, and other hospitality establishments. Some keywords: entertainment, hotel, terrace, hotels, going out, cafe, restaurant, and catering

Management, Consultancy & Self employed468.548

This group of people has a specific interest in achieving leadership or higher positions within organizations They are interested in developing leadership skills, making strategic decisions, and managing teams. Some keywords: management, manager, board of directors, consultancy, self-employed, management job vacancy

Self Employed332.762

self-employed individuals shaping their own journeys. Embracing autonomy, they quietly redefine success. Join the community of self-driven doers and carve out your path with purpose. Some keywords: self-employed, entrepreneur, freelancer, independent professional, independent business owner, solo entrepreneur, self-employed worker, independent professional practitioner

Hospitality entrepreneurs165.107

These driven entrepreneurs breathe hospitality and are constantly seeking insights and inspiration for their hospitality business They enjoy reading content about culinary trends, operational efficiency, and innovative concepts For them, hospitality is more than a business; it's a continuous pursuit of excellence in taste, service, and experience, where every choice and decision contributes to creating memorable moments for their guests. Some keywords: Combination of SME and Hotel, Bar, Restaurants

Business Contextual

Advertising Industry IAB 91

Articles, news and reference to the advertising industry, public relations and creative and media agencies.

Agriculture IAB 102

Stories, articles and reference covering enterprises engaged in growing crops, raising fish and animals, and logging wood, including farms, dairies, hatcheries, and ranches.

Apparel Industry IAB 113

Stories, articles and reference to the activities around the design, manufacture and sale of clothing, footwear and accessories, as well as textiles, machinery, textile recycling, and the secondhand industries.

Automotive Industry IAB 117

Stories, articles and reference to the business of design, development, manufacturing, transportation, sale, repair and marketing of motor vehicles including economics.

Aviation Industry IAB 118

Stories, articles and reference to the companies and industries devoted to mechanical flight and aircraft manufacture, design, sales, civil aviation, air transport and air traffic control.

Bankruptcy IAB 65

Articles and reference to the legal and business processes of winding up businesses, including debt relief guides, insolvency, court proceedings in the various language-related segments (in other words, US, UK, Australia, Canada, South Africa, Ireland, and other English-speaking countries or EU and Brazil for Portuguese, etc).

Biotech and Biomedical Industry IAB 119

Stories, articles, and reference to industries related to Molecular Biology, Genetic Engineering, Biochemistry, Animal Cell and Tissue Culture, Immunology, Microbiology and the production of products based on the manipulation of living organisms to create commercial products for food, agriculture and other sectors as well as medical research and drug discovery.

Business Accounting & Finance IAB 54

Articles and educational resources around accounting, accounting practices, business finance resources, accounting information to make investment and monetary decisions required to operate and grow a business. Business and accounting finance.

Business Administration IAB 62

Articles and reference around business administration, business management, business management education, project management, and software, systems and other resources.

Business and Finance IAB 52

Reach Segment that contains all child segment definitions.

Business Banking & Finance IAB 63

Reach Segment that contains all child segment definitions.

Business I.T. IAB 72

Articles, news, reviews and reference around IT consulting, managed IT services, business IT alignment, IT Management skills, digital strategies, IT in Business Management

Business IAB 53

Reach Segment that contains all child segment definitions.

Business Operations IAB 73

Articles, news and resources around the generation of recurring revenue, business value, growth strategies, performance measurement, process alignment, inventory management.

Civil Engineering Industry IAB 120

Stories, articles and reference to the design, construction and maintenance of public infrastructure such as roads, bridges, sewer systems, canals, railways, airports, pipelines, as well as structural engineering.

Commodities IAB 81

Articles, news and reference to Commodities trading, fungible goods, materials, products, prices and futures.

Construction Industry IAB 121

Articles, stories and reference to the Construction Industry

Consumer Issues IAB 74

Articles, news and reference around negative consumer issues such as overcharging, misleading advertising, faulty products, refunds, poor quality, consumer fraud, and product safety.

Currencies IAB 82

Articles, news and reference to currencies, exchanges, rates, calculators, monetary systems.

Debt Factoring & Invoice Discounting IAB 67

Articles and reference to accounts receivable financing, debt factoring and invoice discounting.

Defense Industry IAB 122

Stories, articles and reference to the businesses and organizations devoted to the arms trade as used in the defense of countries (as opposed to personal or illegal arms). Includes the research and development of military equipment, facilities, arms and ammunition, systems and technologies.

Economy IAB 80

Reach Segment that contains all child segment definitions.

Education industry IAB 92

Articles, stories and references to establishments whose primary objective is to provide education. Public, non-profit, or for-profit institutions including elementary schools, secondary schools, community colleges, universities, and ministries or departments of education. Also includes online learning, learning materials, resources and supplementary services.

Entertainment Industry IAB 93

Articles, stories and reference to the Entertainment Industry

Environmental Services Industry IAB 94

Articles, stories and references to companies engaged in the manufacturing of air, water and soil purification equipment, as well as filtration systems and other pollution-reducing control equipment.

Financial Crisis IAB 83

Articles news and reference to historical, current and future situations where assets lose large parts of their nominal value. including banking panics, recessions, depressions, bubbles, crashes, currency devaluations, speculation and regulatory failures.

Financial Industry IAB 95

Articles, stories and reference to companies engaged in

Financial Regulation IAB 85

Articles, news and reference to restrictions on financial institutions, including financial law, market confidence, stability and consumer protection.

Food Industry IAB 96

Articles, stories and reference to the Food Industry

Gasoline Prices IAB 86

Articles, news and reference to gas and petrol prices, comparison sites, effects, and causes in the relevant language geos.

Government Business IAB 77

Articles, news and reference about Government Business Enterprises, State-owned businesses, Business to Government processes, marketing, sales, regulations and tendering, lobbying, RFI, RFQs, contracting and other public-sector business practices.

Green Solutions IAB 78

Articles, news and reference to green businesses, sustainable businesses and business practices, green energy finance and provision for business, sustainable development and manufacturing, and green and ecological assets and economic growth.

Healthcare Industry IAB 97

Articles, stories and reference to the Healthcare Industry

Hospitality Industry IAB 98

Articles, stories and reference to the Hospitality Industry

Housing Market IAB 87

Articles, news and reference to the housing markets in the individual language geos, crashes, house prices, trends, market forecasts.

Human Resources IAB 55

Articles about Human Resources, training, personnel and resource management, human capital, HR software and systems.

Industries IAB 90

Reach Segment that contains all child segment definitions.

Information Services Industry IAB 99

Articles, stories and reference to the Information Services Industry

Interest Rates IAB 88

Articles, news and reference to mortgage interest rates, forecasting, predictions, mortgage rate types, advice, calculators and trends in the relevant language geos.

Job Market IAB 89

Articles, news and reference to past, current and future job markets, job demands, unemployment, welfare, trends and predictions in the relevant language geos.

Large Business IAB 56

Articles, stories and references about companies with at least 500 workers, resources available to large businesses.

Legal Services Industry IAB 100

Articles, stories and reference to the Legal Services Industry

Logistics and Transportation Industry IAB 101

Articles, stories and reference to the logistics and transportation industry, freight forwarding, import and export, road, rail, sea, and air freight.

Logistics IAB 57

Articles and resources about logistics, logistical processes, logistics firms, logistics software, transportation, distribution and suppliers.

Manufacturing Industry IAB 104

Stories, articles and reference to companies and topics around the production or fabrication of products for use or sale, using labor and machines, tools, and chemical or biological processing and raw materials and commodities including references to plants, mills, factories, labs.

Marketing and Advertising IAB 58

Articles, reference and resources around marketing and advertising, including marketing educational resources, marketing processes and systems, training, courses, frameworks and certification. Also includes marketing and advertising firms, listings, verification providers, adtech system.

Markets

Articles, news and reference to financial markets, day trading, asset management, commodities and capital markets, investment and hedge funds.

Mechanical and Industrial Engineering Industry IAB 105

Stories, articles and reference related to the practice of designing products and machines.

Media Industry IAB 106

Stories, articles and reference to the business of mass media production, including newspapers, magazines, photography, broadcasting, journalism, publishing and advertising as well as the business people and job roles that surround these activities as related to entertainment.

Mergers and Acquisitions IAB 68

Articles, news and references to M&A activities, legal issues, transactions, stock transference, asset and equity ownership transfers including friendly and hostile takeovers, valuations, advisory firms, processes, risk management, guides and investment banks that handle M&A activities.

Metals Industry IAB 107

Articles, news and reference to the business of metals production including mining, processing, production and trade.

Non-Profit Organizations IAB 108

Stories, articles and reference to NPOs, non-business entities and non-profit activities, mechanisms, management, functions, and accounting.

Pharmaceutical Industry IAB 109

Articles, stories and reference to pharmaceutical businesses, the development, discovery, production and marketing of pharmaceutical drugs for administering to patients.

Power and Energy Industry IAB 110

Stories, articles and reference to the industries and sectors that provide energy infrastructure, including fossil fuel, electrical power, nuclear power, renewable energy, alternative fuels, policies, and energy economics.

Private Equity IAB 69

Articles, news and reference relating to private equity funds, restructuring deals, leveraged buyouts, private equity firms.

Publishing Industry IAB 111

Stories, articles and reference to the activity of making information, music, literature, software and other content available to the public.

Real Estate Industry IAB 112

Stories, articles and reference to companies and services around the sale, leasing and management of property, including development, appraisal, and marketing of commercial, industrial, residential, and agricultural properties.

Recalls IAB 75

Articles, news and reference around negative consumer issues relating to product recalls.

Retail Industry IAB 114

Stories, articles and reference to activities related to selling, sales, and distribution of consumer goods, including supply chains, retail outlets, shops, malls, as well as sales strategies, online selling, retail marketing, pricing strategies, economics, regulation and accounting.

Small and Medium-sized Business IAB 60

Articles, stories and references about companies with fewer than 250 workers, resources available to small and medium-sized enterprises.

Startups IAB 61

Articles, stories and references to companies or projects begun by entrepreneurs to seek, develop, and validate a scalable business model. Includes startup principles, training, investing, incubators, innovation methods and frameworks and startup growth.

Technology Industry IAB 115

Stories, articles and reference to businesses in the technology industry, computer hardware, software, electronics, internet, telecom equipment, e-commerce and computer services.

Telecommunications Industry IAB 116

Stories, articles and reference to the business of retail selling of consumer goods and services, including Business to Consumer, retail outlets, online retailing equipment and software, pricing strategies, research, and other retail channels.

Venture Capital IAB 71

Articles, news and reference relating to venture capital, restructuring deals, leveraged buyouts, venture capital, strategies, private equity firms, specific to startups.

Careers

Careers716.890

Career enthusiasts are driven individuals passionate about their professional development and success They have a strong interest in exploring various career opportunities, acquiring new skills, and achieving professional goals Career enthusiasts follow trends and developments in the job market, such as emerging industries, technological changes, and shifting work patterns. Some keywords: Temporary work, job searching, internal recruitment, recruitment and selection, CV, UWV (Employee Insurance Agency), labor mediation, labor bureau, labor market, labor organization, jobs, job site, occupation, career aptitude test, part-time job, career, flexible work, headhunter, career

Automation IT422.882

Job seekers with a strong interest in their professional development and growth in the field of automation and ICT. Some keywords: Developer, Programmer, HTML, Phyton, PHP, Java, IT, ICT

Management & Consultancy269.084

Job seekers with a strong interest in their professional development and growth in the field of management & leadership. Some keywords: Career seeker Limburgvac + LAL

Sales & Marketing (LAL)108.216

Job seekers with a strong interest in their professional development and growth in the field of sales & marketing. Some keywords: Sales professionals, Marketing job openings, Sales and marketing careers, Sales jobs, Marketing vacancies, Commercial job market, Applicants in Sales and Marketing, Recruitment in Sales and Marketing, Account managers, Marketers, Sales and marketing positions, Sales and marketing job market, Sales and marketing education, Commercial jobs, Sales and marketing teams

Financial administration108.002

Job seekers with a strong interest in their professional development and growth in the field of administration. Some keywords: Financial management, Financial accounting, Financial control, Financial bookkeeping, Financial recordkeeping, Fiscal administration, Accounting and finance, Monetary management, Financial operations

Engineering and installation technology106.563

Job seekers with a strong interest in their professional development and growth in the field of engineering and installation technology. Some keywords: Installation technology, Installation sector, Installation industry, Technical installations, Technical systems, Technical facilities, Installation engineering, Installation trade, Technical infrastructur

Healthcare106.348

Job seekers with a strong interest in their professional development and growth in the field of healthcare. Some keywords: Healthcare job seekers, Medical professionals seeking employment, Health sector job applicants, Healthcare employment seekers, Health industry job hunters

Logistics106.023

Job seekers with a strong interest in their professional development and growth in the field of logistics. Some keywords: Logistics personnel, Logistics job openings, Logistics careers, Supply chain jobs, Transport sector job seekers, Logistics job market, Logistics applicants, Logistics recruitment, Warehouse workers, Distribution center jobs, Transportation and logistics job seekers, Logistics training, Logistics job market, Logistics workforce, Logistics job board

Careers Contextual

Apprenticeships IAB 124

Articles, educational resources and reference around systems of on-the-job training, apprenticeships, and internships.

Careers IAB 123

Reach Segment that contains all child segment definitions

Job Fairs IAB 128

Articles and references including job boards, sites, job fairs, and company reviews as related to job openings.

Job Search IAB 127

Reach Segment that contains all child segment definitions

Remote Working IAB 130

Articles, stories, and guides for working from home and remote working, including equipment, tools, strategies, and systems.

Vocational Training IAB 131

Articles, stories, and reference to vocational education, qualifications, training courses, skills, and types of vocational jobs.

Charity

Charity (3rd world countries)2.937.927

This group supports organizations advocating for social changes such as minimum wage increases, equal access to healthcare and education, and legislation aimed at reducing poverty. Some keywords: Look-a-likes of the Qualifiocampaign to which goals are you willing to donate

Charity (Vulnerable people)1.919.637

These generous souls embrace compassion and give with commitment They support causes focused on the vulnerable in society For them, charity is an act of social justice, a powerful step towards a more inclusive world. Some keywords: Look-a-likes of the Qualifiocampaign to which goals are you willing to donate

Charity (Diseases)1.809.417

These generous hearts embrace empathy and give with passion They support causes related to health and diseases with determination For them, charity is a powerful act of hope, a positive contribution to improving lives. Some keywords: Look-a-likes of the Qualifiocampaign to which goals are you willing to donate

Charity (Nature)436.281

The persona is passionate about nature conservation and environmental awareness and supports charities focused on protecting natural resources and preserving endangered species. Some keywords: Look-a-likes of the Qualifiocampaign to which goals are you willing to donate

Covid Contextual

COVID 19

Articles, stories and reference to COVID-19

Culture

Culture Lovers405.496

Culture enthusiasts have a deep appreciation for art, history, traditions, and diversity They are interested in discovering and experiencing various forms of culture, such as visual arts, music, dance, theater, literature, and architecture Culture enthusiasts visit museums, galleries, concerts, theater performances, and cultural events to immerse themselves in artistic expression and historical context. Some keywords: Artist, artwork, art fair, painting, watercolor, antique, TEFAF (The European Fine Art Fair), art trade, gallery, expressionism, impressionism, exhibition, museum, interior, Mondrian, collecting, collection, auction, sell at auction, oil painting, cityscape, still life, portrait, composition, realism

Cyber

Cyber Security1.899.141

Reading content about advanced threats, data encryption, and the protection of digital privacy For them, cybersecurity is a symphony of digital security and innovation, a harmonious dance between network security, malware detection, and ethical hacking. Some keywords: Computer and information technology, GDPR (General Data Protection Regulation), Personal Data Authority, Computer crime, Computer security, Hackers

Education Contextual

Adult Education IAB 133

Articles, stories, guides, and listings of continuing education and educational resources, courses, and reviews for learners over 18, not including formal education such as colleges and universities.

College Education IAB 137

Reach Segment that contains all child segment definitions

College Planning IAB 138

Articles, stories, and resources around financial planning for university attendance as well as standardized testing, interview preparation, and extracurricular activities.

Early Childhood Education IAB 142

Articles, stories, and resources relating to education for children from birth to age 8, as distinct from Primary education.

Education IAB 132

Reach Segment that contains all child segment definitions

Educational Assessment IAB 143

Articles, stories, and resources relating to assessment bodies, methodologies, techniques, and online resources. Includes standardized testing.

Homeschooling IAB 145

Articles, stories, and resources relating to the practice of schooling children at home rather than in a formal educational setting. Includes regulations, resources, and guides.

Homework and Study IAB 146

Articles, stories, and resources relating to schoolwork set by a teacher and completed at home, study techniques, tips, and resources.

Language Learning IAB 147

Articles, stories, guides, and resources relating to learning a language, whether formally or in preparation for recreational travel.

Postgraduate Education IAB 139

Articles, stories, and resources relating to graduate education (US) and higher education beyond the achievement of a bachelor's degree, including certifications, and degree types. Includes professional school postgraduate studies.

Primary Education IAB 149

Articles, stories, guides, and resources relating to the first stage of formal education within the context of a primary or elementary school.

Private School IAB 134

Articles, stories, guides, and listings about private (aka public schools in the UK), independent schools.

Professional School IAB 140

Articles, stories, and resources relating to professional postgraduate certifications.

Secondary Education IAB 135

Articles, stories, resources, and reference regarding secondary education and schools (High Schools, middle or junior high schools, colleges, sixth form, grades 5-12 depending on the country).

Special Education IAB 136

Articles, stories, resources, and reference regarding schools and educational systems for children with learning difficulties.

Standardized Testing IAB 144

Articles, stories, and resources related to standardized testing in an educational capacity.

Undergraduate Education IAB 141

Articles, stories, and reference to undergraduate university and college education.

Entertainment Contextual

Amusement and Theme Parks IAB 151

Articles, stories, reviews, and listings of amusement and theme parks.

Attractions IAB 150

Reach Segment that contains all child segment definitions.

Bars & Restaurants IAB 179

Stories, articles, guides, listings, and reviews of bars, restaurants, pubs, pop-up restaurants, and outdoor dining.

Casinos & Gambling IAB 181

Stories, articles, guides, listings, and reviews of casinos and other gambling venues.

Historic Site and Landmarks IAB 153

Articles, stories, reviews, and listings of historic sites, landmarks, and bus and walking tours.

Malls & Shopping Centers IAB 154

Articles, stories, reviews, and listings of malls, shopping centers, shopping fairs, open markets, and antiques fairs.

Museums & Galleries IAB 155

Articles, stories, reviews, and listings of museums and galleries.

Nightclubs IAB 158

Articles, stories, reviews, and reference to nightclubs, bars, pubs, and dance halls.

Outdoor Attractions IAB 159

Articles, stories, reviews, and reference to outdoor attractions and related sites and activities.

Parks IAB 160

Articles, stories, reviews, and reference to city, county, country parks, national parks, reserves, nature walks, nature tours, and outdoor activities appropriate to those locations.

Theater Venues IAB 177

Stories, articles, guides, listings, and reviews of theatres, venues, plays, and performances.

Zoos & Aquariums IAB 178

Stories, articles, guides, listings, and reviews of zoos, aquariums, petting zoos, and animal cafes.

Environment

Sustainability Lovers364.519

This group of people is passionate about sustainability and is committed to environmental conservation and promoting a sustainable lifestyle. Some keywords: sustainability, electric bike, electric car, alternative energy, energy advice, climate change, sustainable construction, sustainable entrepreneurship, sustainable living, sustainable investment, environmentally conscious, ecological living, ecological construction, ecological living, home

Nature lovers154.002

Nature enthusiasts have a deep passion for the natural world, enjoy outdoor activities, hiking, camping, and exploring ecosystems. Some keywords: nature, climate change, global warming, environmental conservation, parks, ecosystem, environment, recreational activities

Families

Family with Kids752.332

This group of readers devours stories about families with children, seeking insight into the complexity of parenting, family bonds, and the joys and challenges of parenthood They cherish realistic and emotional stories that capture the essence of family interactions Whether it's novels, non-fiction, or self-help, these readers want to be inspired by the world of family life. Some keywords: kids, after-school care, adolescents, babies, baby layette, elementary school, childbirth, breastfeeding, stroller, childcare center, teenagers, birth, family, child benefit, children, children's sizes, childcare, stroller, toddler

Family Prosperous400.262

Higher-income families have a specific lifestyle and interest in managing their finances and enjoying certain privileges that come with their higher income level. Some keywords: Wealthy households, Affluent families, Well-to-do families, Prosperous households, High-income families, Comfortable living, Financially successful families, Well-off households, Affluence and prosperity, Financial stability, Economic well-being, Successful parenting, High-earning families, Financial security, Wealth accumulation

Family & Relations383.524

This group of people has a special interest in understanding, strengthening, and maintaining family bonds and relationships. Some keywords: IAB Families & Relations, Relationship Partner

Family Empty Nesters272.622

Empty nesters are individuals who are in a life stage where their children have left home to be on their own This group shows specific interest in dealing with the changes and opportunities that arise after the children have left home. Some keywords: Families with kids above 45 years

Family Mothersday270.177

Mother's Day celebrants have a special interest in celebrating and honoring mothers and mother figures. Some keywords: Families with kids and online shoppers, discount lovers, webshop visitors

Family Kids Toys252.589

Children's toy enthusiasts have a special interest in exploring and selecting educational and entertaining toys for children They understand the importance of toys in developing skills. Some keywords: Children's toys

Marriage187.712

Wedding enthusiasts have a special interest in everything related to weddings, from planning and organization to the celebration of love between two people. Some keywords: marriage, wedding, prenuptial agreement, wedding car, wedding dress, wedding plans, community of property, registered partnership, marriage certificate, limited community of property, wedding location

Family DINKY138.497

DINK (Double Income, No Kids) enthusiasts have a specific interest in leading a lifestyle as a couple with two incomes and no children They value the freedom and flexibility that this life stage offers. Some keywords: DINK (Double Income No Kids), Dual-income household, Childless couple, Childfree lifestyle, Empty nesters, Family planning choice, Couples without children, No children by choice, Economic childlessness, Two-income households, Non-parenting lifestyle, Financial independence, Childless by design, Life without kids, Married without children

Families Contextual

Adoption and Fostering IAB 193

Stories, articles, guides, and references related to adoption, fostering, adoption agencies, surrogacy, advice, and law.

Bereavement IAB 187

Stories, articles, and references for bereavement, bereavement counseling.

Dating IAB 188

Stories, articles, and references related to dating, including date nights, dating apps, dating advice, and tips.

Daycare and Pre-School IAB 194

Stories, articles, guides, listings, and references related to daycare, childcare, pre-schools, nursery schools as distinct from Early childhood education.

Divorce IAB 189

Stories, articles, and references related to divorce, divorce advice, finance related to divorce, divorce law, and regulations.

Eldercare IAB 190

Stories, articles, and reference to elder care, live-in care, care-home provision, dementia care, assisted living, nursing, and hospice care for the elderly.

Family and Relationships IAB 186

Reach Segment that contains all child segment definitions.

Internet Safety IAB 195

Stories, articles, guides, listings, and references related to children's safety on the internet, including software and other technology solutions.

Marriage and Civil Unions IAB 191

Stories, articles, and references related to marriage, civil unions, civil partnerships, and the law and regulations.

Parenting Babies and Toddlers IAB 196

Stories, articles, guides, and references related to raising babies and toddlers, including tips, advice, diet, activities, and infant development, and weaning.

Parenting Children Aged 4-11 IAB 197

Stories, articles, guides, and references related to raising children aged 4 to 11, including tips, advice, activities, diet, and child development.

Parenting IAB 192

Reach Segment that contains all child segment definitions.

Parenting Teens IAB 198

Stories, articles, guides, and references related to raising children from 12 to 18, including tips, advice, activities, diet, and development.

Single Life IAB 200

Stories, articles, guides, and references related to single adults, lifestyles, and advice.

Special Needs Kids IAB 199

Stories, articles, guides, and reference to parenting special needs children, diagnosis support, Autism, Aspergers, ADHD, Dyslexia, learning difficulties, visual, hearing, and physical impairment.

Fashion & Beauty

Fashion & Beauty Lovers296.522

These readers are fascinated by the world of fashion and beauty They consume content on the latest trends, makeup, styling tips, and brand innovations Seeking inspiration for their own style and grooming, they like to stay updated on everything related to fashion and beauty. Some keywords: anti-age, balm, beauty, botox, cellulite, collagen, cosmetics, day cream, dermatologist, electrolysis, exfoliation, eyeliner, facelift, figure correction, skincare, hydrate, lifestyle, lip gloss, lipstick, fashion show, fashion trends, fashion weeks, fashion world, fashion designer

Fashion - Shoe lovers277.612

These readers have an insatiable passion for shoes and enjoy delving into content about all types of footwear They seek insights into styles, designs, and trends, viewing shoes as a way to express their personality and taste. Some keywords: shoes, heels, boots, shoe, loafer, Dr. Martens, Nike, sneakers

Fashion - Lingerie and swimwear210.417

This target audience is fascinated by the world of lingerie and swimwear and enjoys immersing themselves in content about sophisticated styles, fits, and trends Their curiosity about intimewear knows no bounds as they strive for comfort, self-expression, and a touch of luxury in their wardrobe. Some keywords: Lingerie and swimwear lovers

Fashion - Athletic wear170.387

This target audience has an intense interest in athletic wear and eagerly reads about athleisure styles, performance-oriented outfits, and emerging sports fashion trends They aim for a seamless blend of comfort and style, both inside and outside the gym, and see sport-related clothing as a statement of their active lifestyle. Some keywords: People with an above-average interest in sportswear have a passionate fascination for the latest trends, technologies, and designs in the world of athletic clothing, appreciating both style and functionality

Fashion & Beauty Contextual

Bath and Shower IAB 591

Articles, news, and reference to bath and shower products including soaps, shower gels, bath salts, bombs and soaks, shampoos and conditioners, sponges, towels, and other bath accessories.

Beauty IAB 553

Reach Segment that contains all child segment definitions.

Body Art IAB 574

Articles, news, and reference to body art, including tattoos and piercings.

Designer Clothing IAB 576

Articles, news, and reference to designer clothing.

Fashion Trends IAB 577

Articles, news, and reference to fashion trends.

Hair Care IAB 554

Articles, news, guides, and reference to hair care, styling, and hair care products.

High Fashion IAB 578

Articles, news, and reference to high fashion and haute couture.

Makeup and Accessories IAB 555

Articles, news, guides, and reference to makeup and accessories, makeup tips, and tutorials.

Men's Accessories IAB 580

Reach Segment that contains all child segment definitions.

Men's Business Wear IAB 583

Articles, news, and reference to men's business wear.

Men's Clothing IAB 582

Reach Segment that contains all child segment definitions.

Men's Fashion IAB 579

Reach Segment that contains all child segment definitions.

Men's Formal Wear IAB 585

Articles, news, and reference to men's formal wear.

Men's Jewelry and Watches IAB 581

Articles, news, and reference to men's jewelry and watches.

Nail Care IAB 556

Articles, news, guides, and reference to nail care and nail care products.

Oral care IAB 593

Articles, news, and reference to oral care including toothbrushes, toothpastes, mouthwash, floss, and other teeth, gum, and tongue care products.

Perfume and Fragrance IAB 558

Stories, articles, news, and reference to perfumes and fragrances, eau de toilette, eau de parfum, eau de Cologne, aftershaves, and body sprays.

Personal Care IAB 590

Reach Segment that contains all child segment definitions.

Shaving IAB 594

Articles, news, and reference to shaving and shaving products, razors, electric shavers, shaving soaps and gels, and other shaving products.

Skin Care IAB 559

Stories, articles, news, guides, and reference to skin care, and skin care products including body lotions, body butter, body wash, moisturizers, anti-aging creams, exfoliators, and sunscreen.

Style & Fashion IAB 552

Reach Segment that contains all child segment definitions.

Women's Accessories IAB 561

Reach Segment that contains all child segment definitions.

Women's Business Wear IAB 567

Articles, news, and reference to women's business wear.

Women's Casual Wear IAB 568

Articles, news, and reference to women's casual wear.

Women's Clothing IAB 566

Reach Segment that contains all child segment definitions.

Women's Fashion IAB 560

Reach Segment that contains all child segment definitions.

Women's Formal Wear IAB 569

Articles, news, and reference to women's formal wear.

Women's Handbags and Wallets IAB 563

Articles, news, and reference to women's bags, handbags, and wallets.

Women's Intimates and Sleepwear IAB 570

Articles, news, and reference to women's intimates and sleepwear.

Women's Jewelry and Watches IAB 565

Articles, news, and reference to women's jewelry and watches.

Women's Outerwear IAB 571

Articles, news, and reference to women's outerwear including coats and jackets.

Women's Shoes and Footwear IAB 573

Articles, news, and reference to women's shoes and footwear.

Women's Sportswear IAB 572

Articles, news, and reference to women's sportswear.

Finance

Finance1.593.345

The reader is interested in various aspects of finance, such as personal finance, investments, financial planning, and taxes They may be looking for information and advice to achieve their financial goals and secure their financial future Financial enthusiasts may engage with various sources of information, including books, magazines, websites, podcasts, and financial advisors. Some keywords: Category all finance, business

Finance Cryptocurrency803.545

This target audience is passionate about cryptocurrencies and spends a lot of time reading and researching everything related to this topic They aim to expand their knowledge of blockchain technology, digital currency, and the functioning of financial markets Both experienced cryptocurrency traders and newcomers to the crypto world are part of this group. Some keywords: crypto, cryptocurrency, cryptocurrency wallet, cryptocurrency exchange, blockchain, bitcoin, bitcoins, Libra, altcoin, altcoins, mining, ethereum, ethereums, XRP, litecoin, litecoins, bitcoin cash, EOS, Binance Coin, Bitcoin SV, Tether, Tron, Cardano, Stellar business

Finance Investors544.172

Investors are individuals who actively engage in investing their money to achieve financial returns They have an interest in various investment instruments, such as stocks, bonds, real estate, investment funds, and cryptocurrency Investors are often looking for information on market trends, company and sector analysis, risk management, and portfolio diversification. Some keywords: Investing, Stock Trading, Bank Loans, Sustainable Investing, Sustainable Investment, Green Investing, ESG Investing, Investment Funds, Stocks, Bonds, investing, return, smart investors, broker, solvency, AAA, AEX, AIM, AMX, ANW, AVA business

Finance Business505.665

The persona focuses on various aspects of corporate finance, such as providing loans and credits to businesses, assessing the financial health of companies, and advising companies on their financial strategies. Some keywords: IABClass Business & Finance, stock markets, stocks, shareholders, entrepreneurship, entrepreneurs, investments, business law, own business, financing, loans, business plan, venture capital, VAT return, VAT, VAR statement, payroll

Finance Personal46.244

People with an interest in personal finance are focused on understanding and managing their finances, with an emphasis on budgeting, investing, saving, and making informed decisions to optimize their financial well-being. Some keywords: IAB-PersonalFinance, loan, financial, digital intruders, sustainable banking, financial services, internet banking, mobile banking, phone banking, IBAN, bank, banking crisis, bank fraud, bank account, checking account

Finance Contextual

Consumer Banking IAB 392

Articles, news, guides, and reference to consumer banking, banks, bank accounts, personal finance, and mortgage loans.

Credit Cards IAB 406

Articles, news, and reference to credit cards, credit card fees, and credit scores.

Financial Assistance IAB 393

Reach Segment that contains all child segment definitions.

Financial Planning IAB 396

Articles, news, and reference to personal financial planning.

Frugal Living IAB 397

Articles, news, guides, and reference to frugal living.

Gas and Electric IAB 418

Articles, news, guides, and reference to gas and electricity energy suppliers, home heating systems, and energy bills.

Government Support and Welfare IAB 394

Articles, news, and reference to government support and welfare, disablement benefits, employment and income support benefits, food stamps, welfare applications, and programs.

Health Insurance IAB 399

Articles, news, and reference to health insurance.

Home Financing IAB 407

Articles, news, and reference to home financing and refinancing products, mortgage rates, applications, and deals.

Home Insurance IAB 400

Articles, news, and reference to home insurance.

Home Utilities IAB 417

Reach Segment that contains all child segment definitions

Insurance IAB 398

Reach Segment that contains all child segment definitions.

Internet Service Providers IAB 419

Articles, news, guides, and reference to internet service providers, selecting, rating, services, IP Address lookups, broadband, fibre optics, routers, types.

Life Insurance IAB 401

Articles, news, and reference to life insurance.

Motor Insurance IAB 402

Articles, news, and reference to motor insurance.

Mutual Funds IAB 412

Articles, news, and reference to mutual funds, mutual fund management, and investment.

Options IAB 413

Articles, news, and reference to stock options and options trading.

Personal Debt IAB 405

Reach Segment that contains all child segment definitions

Personal Finance IAB 391

Reach Segment that contains all child segment definitions.

Personal Investing IAB 410

Reach Segment that contains all child segment definitions

Personal Taxes IAB 415

Articles, news, and reference to personal taxes and taxation, including income tax, inheritance tax, social security, tax returns, and tax deductions.

Phone Services IAB 420

Articles, news, guides, and reference to home and business telco and phone service packages, landlines, voice solutions, VOIP, call routing, screening, blocking, suppliers, answering services.

Retirement Planning IAB 416

Articles, news, and reference to retirement planning, pension planning, and funds.

Stocks and Bonds IAB 414

Articles, news, and reference to investment in, and trading of, stocks and bonds, stock and bond markets.

Student Financial Aid IAB 395

Articles, news, guides, and reference to student financial aid, grants, bursaries, scholarships, and loans.

Student Loans IAB 409

Articles, news, and reference to student loans, undergraduate and postgraduate loans, and student loan repayment.

Travel Insurance IAB 404

Articles, news, and reference to travel insurance.

Water Services IAB 421

Articles, news, guides, and reference to water utilities, domestic water systems, plumbing, and wastewater treatment.

Food&Drinks

Foodies850.123

This group of people has a passion for food and enjoys discovering new flavors, culinary trends, and unique dining experiences. Some keywords: Mexican restaurant, food and drink, Mexican dishes, Thai food, Thai restaurant, Surinamese food, Surinamese restaurant, Thai cuisine, fusion cuisine, Heston Blumenthal, global cuisine, haute cuisine, regional dishes, MasterChef, Michelin Guide, food

Wine lover817.632

Wine enthusiasts have an interest in exploring different wines, understanding wine regions, grape varieties, and tasting techniques, and often enjoy coming together with others to toast various wines and enrich the culinary experience. Some keywords: wine, Merlot, Cabernet, Chianti, house wine, Vino Tinto, Chardonnay, Sauvignon Blanc, Pinot Noir, Shiraz, food and drink, sparkling

BBQ369.760

A passion for outdoor cooking, grilling, and creating tasty dishes over open flames, often in the context of social gatherings and camaraderie. Some keywords: camping, camping, barbecue, BBQ, caravan, tent, sauce, sauces, Remia, camping association, barbecuing, snacks, recipes, charcoal, frying, camper, camping trip

Healthy Sustainability356.906

Individuals with an interest in healthy sustainability are passionate about promoting a healthy lifestyle and making sustainable choices. Some keywords: This group of people has an interest in health and sustainability

Biological348.740

People with an interest in organic food are fascinated by healthy and sustainable food choices, often focused on natural farming methods and minimizing artificial ingredients in their diet. Some keywords: organic food, organic products, health food, natural food store, healthy bakers, Bragg, Sonnentor, House of Nature, physalis, organic food, biodiversity

Baking lovers316.871

These readers love baking cakes and sweets and read content about baking techniques, decoration ideas, and delicious recipes Their passion for creating tasty masterpieces knows no bounds as they strive for perfection in every sweet creation. Some keywords: Apple pie, chocolate cake, etc.

Non alcoholic drinks249.478

This group of people has an interest in discovering and enjoying non-alcoholic beverages and soft drinks They look for refreshing, flavorful, and high-quality drink options without alcohol Non-alcoholic and soft drink enthusiasts are interested in a wide range of beverages, including alcohol-free beer, mocktails, non-alcoholic wines, sparkling waters, and various soft drink variants. Some keywords: 0

Ramadan191.055

This target audience is intrigued by Ramadan and delves deeply into content about traditions, meanings, and practical guides for this holy month They seek understanding and respect for the religious and cultural aspects of Ramadan. Some keywords: Eid al-Fitr, Ramadan, fasting month, Devotion, Ecstasy, Worship, Abstinence, Taqwa

Vegan/vegetarian183.802

Vegans and vegetarians are individuals who follow a lifestyle in which they do not consume animal products They have an interest in plant-based nutrition, animal-friendly alternatives, and reducing animal suffering Vegans not only avoid meat and fish but also dairy products, eggs, and other animal-derived ingredients, while vegetarians do not eat meat but consume dairy and egg products. Some keywords: vegan, veggie, vegetarian, vegetarian

Beer Lovers117.950

People with an interest in various beers are enthusiastic connoisseurs who enjoy exploring different beer styles, flavors, and brewing traditions, always looking for new experiences within the world of beer. Some keywords: arctic, ale, Leffe Blond, Allsopp, Crodino, Corona Premier, Untappd, Gulpener, beer drinkers, Lowlander Beer, Winter IPA, Grolsch, Pilsner beer, Budweiser, Carlsberg, Bavaria, Amstel beer, Beerwulf, Trappist, Tripel, Jopen, Oettinger Ale, Hertog Jan, Hoegaarden, wheat beer

Junkfood lovers112.723

People with an interest in junk food prefer foods with lower nutritional value but high taste and enjoy exploring various aspects of these culinary pleasures, from flavor combinations to the impact on health. Some keywords: hamburgers, pizza, fries, etc.

Food&Drinks Contextual

Alcoholic Beverages IAB 211

Stories, articles, guides, listing, and references related to alcohol, cocktails, mixing, and recipes.

Barbecues and Grilling IAB 215

Stories, articles, guides, recipes, and references related to barbecuing, grilling, barbecues, outdoor eating, smoking, ingredients, and cooking implements.

Cooking IAB 216

Stories, articles, guides, recipes, and references related to cooking.

Desserts and Baking IAB 217

Stories, articles, guides, recipes, and references related to baking, desserts, pudding, sweets, and related products such as ingredients, pans, cake racks, candy thermometers, and similar.

Dining Out IAB 218

Stories, articles, guides, and reference to dining, fine dining, eating out, gourmet meals, and dieting while dining out.

Food & Drink IAB 210

Reach Segment that contains all child segment definitions.

Food Movements IAB 220

Articles, stories, and reference to food movements such as slow food, sustainable food, locavores, organic, neutraceutical, Freeganism.

Healthy Cooking and Eating IAB 221

Stories, articles, guides, recipes, and references related to healthy cooking, diets, ingredients.

Non-Alcoholic Beverages IAB 222

Stories, articles, guides, and references related to non-alcoholic beverages, including juice, soda, pop, non-alcoholic beers, milk, alternative milks, energy drinks, and similar.

Vegan Diets IAB 212

Stories, articles, guides, listings, and recipes related to vegan food and diet.

Vegetarian Diets IAB 213

Stories, articles, guides, listings, and recipes related to vegetarian food and diet.

World Cuisines IAB 214

Stories, articles, guides, listings, recipes, and references related to world cuisines and ingredients, including regional and national cuisines non-specific to the language geography.

Gambling

Gambling242.784

The persona loves gambling and enjoys reading content about games of chance, such as casino games, sports betting, and lotteries. Some keywords: Gambling, betting, gambling tax, lottery, toto, postcode lottery, state lottery, scratch cards, gambling, betting, casino, jacksnl, Jack's Casino, Holland Casino, Gambling Authority

Gameshow lovers10.272

The game show enthusiast persona is enthusiastic about interactive television programs, enjoys challenging puzzles and competitive elements, and is always ready for a dose of entertainment and mental challenge. Some keywords: Wie is de Mol?, Miljoenenjacht, De Slimste Mens, Eén tegen 100, Lingo, Ik hou van Holland, Expeditie Robinson, The Voice of Holland, Rad van Fortuin, Holland's Got Talent, Postcode Loterij Miljoenenjacht, De Verraders, Ranking the Stars, BankGiro Loterij: The Wall, Hunted

GARM Brandsafety

Adult & Explicit Sexual Content - High and Medium Risk

Matches - High and Medium Risk content related to the topic Adult & Explicit Sexual Content

Adult & Explicit Sexual Content - High Risk

Matches - High Risk content related to the topic Adult & Explicit Sexual Content

Adult & Explicit Sexual Content - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Adult & Explicit Sexual Content

Arms & Ammunition - High and Medium Risk

Matches - High and Medium Risk content related to the topic Arms & Ammunition

Arms & Ammunition - High Risk

Matches - High Risk content related to the topic Arms & Ammunition

Arms & Ammunition - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Arms & Ammunition

Crime - High and Medium Risk

Matches - High and Medium Risk content related to the topic Crime

Crime - High Risk

Matches - High Risk content related to the topic Crime

Crime - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Crime

Death, Injury or Military Conflict - High and Medium Risk

Matches - High and Medium Risk content related to the topic Death, Injury or Military Conflict

Death, Injury or Military Conflict - High Risk

Matches - High Risk content related to the topic Death, Injury or Military Conflict

Death, Injury or Military Conflict - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Death, Injury or Military Conflict

Debated Sensitive Social Issues - High and Medium Risk

Matches - High and Medium Risk content related to the topic Debated Sensitive Social Issues

Debated Sensitive Social Issues - High Risk

Matches - High Risk content related to the topic Debated Sensitive Social Issues

Debated Sensitive Social Issues - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Debated Sensitive Social Issues

Drugs, Tobacco and Alcohol - High and Medium Risk

Matches - High and Medium Risk content related to the topic Drugs, Tobacco and Alcohol

Drugs, Tobacco and Alcohol - High Risk

Matches - High Risk content related to the topic Drugs, Tobacco and Alcohol

Drugs, Tobacco and Alcohol - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Drugs, Tobacco and Alcohol

Hate Speech & Acts of Aggression - High and Medium Risk

Matches - High and Medium Risk content related to the topic Hate Speech & Acts of Aggression

Hate Speech & Acts of Aggression - High Risk

Matches - High Risk content related to the topic Hate Speech & Acts of Aggression

Hate Speech & Acts of Aggression - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Hate Speech & Acts of Aggression

Maximum Protection

Matches - fully brandsafe content

Obscenity and Profanity - High and Medium Risk

Matches - High and Medium Risk content related to the topic Obscenity and Profanity

Obscenity and Profanity - High Risk

Matches - High Risk content related to the topic Obscenity and Profanity

Obscenity and Profanity - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Obscenity and Profanity

Online Piracy - High and Medium Risk

Matches - High and Medium Risk content related to the topic Online Piracy

Online Piracy - High Risk

Matches - High Risk content related to the topic Online Piracy

Online Piracy - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Online Piracy

Spam or Harmful Content - High and Medium Risk

Matches - High and Medium Risk content related to the topic Spam or Harmful Content

Spam or Harmful Content - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Spam or Harmful Content

Terrorism - High and Medium Risk

Matches - High and Medium Risk content related to the topic Terrorism

Terrorism - High Risk

Matches - High Risk content related to the topic Terrorism

Terrorism - High, Medium and Low Risk

Matches - High, Medium and Low Risk content related to the topic Terrorism

Health

Health Fanatics654.388

Health fanatics are passionately involved in their health and strive for optimal physical and mental well-being They are actively engaged in a healthy lifestyle and have an interest in various aspects of health and well-being, such as nutrition, fitness, mindfulness, and self-care. Some keywords: Healthy living, telegraph/lifestyle/health, fit and healthy, sports and fitness, healthy eating, health and fitness, green food, acupressure, acupuncture, breathing exercises, aerobics, weight loss, slimming tablets, losing weight

Vitamines lovers459.471

Interested in vital health. From boosters to supplements. Choosing a balanced life with nutritional support

Healthcare189.124

The healthcare-interested persona is passionate about understanding and improving medical care, with a deep interest in medical developments, health policies, and the well-being of individuals Additionally, they enjoy reading content about the ins and outs of health insurance. Some keywords: Health, medical treatment, health care policy, diet, dietary supplements, medical procedure, medicine, herbal medicine, holistic medicine, traditional Chinese medicine, Western medicine, preventive medicine, vaccines, therapy

Weightcare186.336

The weight loss-interested persona actively seeks to understand healthy eating habits and exercise with a determination to lose weight and achieve a healthy lifestyle. Some keywords: Overweight, obesity, gastric reduction, body mass index, overweight, gastric band

Health Allergies3.584

The allergy-interested persona is curious about allergic reactions, food intolerances, and environmental factors that cause them, with a strong motivation to understand and promote well-being. Some keywords: Skin condition, allergy, hay fever, allergies, allergic, pets, dust mites, pollen, hay fever season

Health Contextual

Alternative Medicine IAB 233

Reach Segment that contains all child segment definitions in addition to alternative and complementary medical treatments.

Cold and Flu IAB 315

Stories, articles, and reference to colds, flu, cold and flu symptoms, cold and flu remedies, medicines, and other treatments.

Cosmetic Medical Services IAB 323

Stories articles and reference to cosmetic procedures and cosmetic surgery.

Dental Health IAB 316

Stories, articles, and reference to dentistry, orthodontics, periodontics, teeth and gum health, and oral hygiene.

Fitness and Exercise IAB 225

Reach Segment that contains all child segment definitions.

Healthy Living IAB 223

Reach Segment that contains all child segment definitions.

Herbs and Supplements IAB 234

Stories, articles, guides, and reference to alternative and complementary herbal treatments, vitamin and mineral dietary supplements.

Holistic Health IAB 235

Stories, articles, guides, and reference to alternative holistic therapies, hypnosis as a treatment, crystal therapies and treatments, meditation and relaxation techniques.

Medical Health IAB 286

Reach Segment that contains all child segment definitions.

Men's Health IAB 228

Stories, articles, guides, and reference to male wellness and wellbeing, lifestyle, and male health issues.

Nutrition IAB 229

Stories, articles, guides, and reference to healthy eating and nutrition, food intolerances, and dietary health conditions.

Participant Sports IAB 226

Stories, articles, guides, and reference to participant sports, individual and team sports.

Pharmaceutical Drugs IAB 320

Stories, articles, and reference to pharmaceutical products, over-the-counter and prescription medications, pain management, and pain relief.

Physical Therapy IAB 236

Stories, articles, guides, and reference to physical therapies, physiotherapy, osteopathy, chiropractic, and rehabilitation from physical conditions and injuries.

Running and Jogging IAB 227

Stories, articles, guides, and reference to running, jogging, and running for health and fitness, recreational running and events.

Senior Health IAB 230

Stories, articles, and reference to senior wellness and wellbeing, lifestyle, and health conditions.

Smoking Cessation IAB 237

Stories, articles, guides, and reference to smoking cessation, smoking cessation aids and treatments including nicotine replacement and vaping as a smoking cessation aid.

Vaccines IAB 322

Stories, articles, and reference to vaccines and vaccination, vaccination programs, and booster shots.

Weight Loss IAB 231

Stories, articles, guides, and reference to weight loss, diets, dieting, and weight-loss surgery.

Wellness IAB 232

Reach Segment that contains all child segment definitions.

Women's Health IAB 238

Stories, articles, guides, and reference to female wellness and wellbeing, lifestyle, and female health issues.

Hobby

Fotography328.035

The photography-interested persona has a keen eye for creative compositions, technical details, and visual storytelling and enjoys capturing memorable moments through images. Some keywords: Photography, camera, action cam, Photoshop, photo editing software, Photo editing, Aperture, Shutter speed, DSLR, Digital photography, Depth of field, Polarizing filter

Hobby Contextual

Antiquing and Antiques IAB 240

Stories, articles, guides, and reference to antiques, antiquities, vintage furniture, art, and jewelry, antiquing, flea markets, estate sales, online antique auctions, and antique fairs.

Arts and Crafts IAB 248

Reach Segment that contains all child segment definitions.

Beekeeping IAB 258

Stories, articles, reference, and guides to the hobby of beekeeping and honey making.

Board Games and Puzzles IAB 270

Stories, articles, reference, and guides to board games and puzzles.

Card Games IAB 271

Stories, articles, reference, and guides to card games, modern and traditional, and online card games.

Collecting IAB 261

Reach Segment that contains all child segment definitions.

Comic Books IAB 262

Stories, articles, and reference to the hobby of comic book collecting and comic fan conventions.

Content Production IAB 264

Reach Segment that contains all child segment definitions.

Drawing and Sketching IAB 251

Stories, articles, reference, and guides to the hobby of drawing and sketching.

Games and Puzzles IAB 269

Reach Segment that contains all child segment definitions.

Genealogy and Ancestry IAB 273

Stories, articles, guides, and reference to genealogy, family trees, birth, death, adoption, marriage, and census records.

Hobbies & Interests IAB 239

Reach Segment that contains all child segment definitions.

Inventing

Stories, articles, guides, and reference to the hobby of inventing, patents, and intellectual property.

Magic and Illusion IAB 241

Stories, articles, guides, and reference to magicians, magic tricks, street and stage magic, coin and card tricks, and optical illusions.

Model Toys IAB 242

Stories, articles, and reference to model toys, automotive vehicles, aircraft, trains and railways, ships, and model figures.

Musical Instruments IAB 243

Stories, articles, and reference to the hobby of playing musical instruments including brass, woodwind, string, and percussion instruments.

Needlework IAB 253

Stories, articles, reference, and guides to the hobby of needlework, knitting, weaving, and crochet.

Painting IAB 254

Stories, articles, reference, and guides to the hobby of painting, oils, acrylic, and watercolor.

Paranormal Phenomena IAB 244

Stories, articles, and reference to paranormal and supernatural phenomena and activity.

Roleplaying Games IAB 272

Stories, articles, guides, and reference to non-digital roleplaying games, for example tabletop, board and card games, live role-playing events (LARP), and conversation games.

Screenwriting IAB 267

Stories, articles, reference, and guides to the hobby of screenwriting.

Stamps and Coins IAB 263

Stories, articles, and reference to the hobbies of stamp and coin collecting.

Video Production IAB 268

Stories, articles, reference, and guides to the hobby of video content production, film recording, engineering, editing, film production software, and equipment.

Woodworking IAB 257

Stories, articles, reference, and guides to the hobby of woodworking, wood turning, carving, furniture making, and amateur carpentry.

Workshops and Classes IAB 247

Stories, articles, and reference to hobby workshops, classes, and craft courses.

Home

Home & Garden723.759

Avid readers of content related to home and garden projects From SMART products to gardening tips. Some keywords: House hunters, buying a house, purchasing a house, maximum mortgage, real estate market, real estate, buying a house, mortgage, mortgage interest rate

Real Estate569.118

Real estate enthusiasts have a strong interest in the real estate market and everything related to it They are interested in buying, selling, investing, and managing real estate Real estate enthusiasts follow market trends, price developments, and investment opportunities in various real estate segments, such as residential, commercial real estate, and real estate development. Some keywords: Real estate, Property, Housing market, Realtor, Listings, Real estate agent, Residential properties, Commercial properties, Real estate investment, Rental properties, Home buying, Property management, Real estate development, Housing prices, Mortgage rates, Foreclosure, Property appraisal, Investment properties, Housing affordability, Real estate transactions

DIY529.277

These passionate DIY enthusiasts embrace home projects as their creative outlet They read content about DIY furniture, painting projects, and garden renewals DIY is a symphony of craftsmanship and satisfaction for them, a dance of creation and improvement. Some keywords: DIY (Do It Yourself), Home improvement, Self-help, Handicraft, Self-reliance, Self-made, Personal projects, Craftsmanship, Homemade, Self-sufficiency, Independent work, Handyman work, Individual projects, Home repair, Self-guided tasks, Self-maintenance, Autodidacticism, Self-constructed, Self-constructed projects

Kitchen358.023

Kitchen lovers have a passion for everything related to kitchens They are interested in the design, functionality, and aesthetics of kitchens Kitchen enthusiasts follow the latest trends in kitchen decor, kitchen equipment, and kitchen utensils. Some keywords: Kitchen appliances, kitchen design, Cooking

Mortgage328.702

Mortgage seekers are people interested in obtaining a mortgage for home purchase or real estate investment They are looking for information about mortgage options, interest rates, repayment schedules, and the required documentation. Some keywords: Mortgage, Home loan, Real estate financing, Property finance, Mortgage rates, Mortgage lenders, Mortgage brokers, Refinancing, Down payment, Fixed-rate mortgage, Adjustable-rate mortgage, Mortgage terms, Mortgage application, Mortgage approval, Loan-to-value ratio, Principal and interest, Mortgage insurance, Closing costs, Equity, Amortization schedule

Appliances248.217

This group of readers is interested in everything about household appliences. Some keywords: Refrigerator, Washing machine, Dishwasher, Oven, Microwave, Coffee maker, Toaster, Blender, Food processor, Vacuum cleaner, Iron, Hair dryer, Air conditioner, Heater, Ceiling fan, Electric kettle, Clothes dryer, Freezer, Stove, Garbage disposal

Second recreation Home124.275

This group of readers has an interest in or owns a second (recreational) home. Some keywords: Second home, Vacation property, Holiday home, Weekend getaway, Retreat property, Summer cottage, Investment property, Seasonal residence, Recreational property, Vacation retreat

Home Interior107.719

These interior enthusiasts embrace the art of creating a home They long for timeless aesthetics, thoughtful decorations, and stylish design elements For them, home interior is a symphony of colors, textures, and furniture pieces, a creative dance between minimalist elegance, vintage charm, and contemporary trends. Some keywords: Interior design, Home decor, Household aesthetics, Indoor furnishings, Domestic styling, House ornamentation, Residential interior, Living space design, In-house decoration, Dwelling embellishment, Inner space decoration, House interior arrangement, Interior decoration, Home styling, Indoor home design, Residential decor, Domestic interiors, House environment, Interior atmosphere, Household interior decor

Home Contextual

Apartments IAB 442

Articles, news, guides, and listings relating to the sale or rental of apartments.

Developmental Sites IAB 445

Articles, news, guides, and listings relating to development sites for construction, planning, and property development.

Gardening IAB 275

Stories, articles, guides, and references related to gardening around the home, rooftop gardens, city gardens, cottage gardens, and other garden types, domestic garden plants, care, and gardening products.

Home & Garden IAB 274

Reach Segment that contains all child segment definitions.

Home Appliances IAB 278

Stories, articles, guides, reviews, and reference to home appliances, white goods, and small appliances.

Home Security IAB 281

Stories, articles, guides, reviews, and reference to home security systems, alarms, locks, fencing, and similar.

Hotel Properties IAB 446

Articles, news, guides, and listings relating to hotel properties and resorts.

Houses IAB 447

Articles, news, guides, and listings relating to the sale or rental of houses.

Indoor Environmental Quality IAB 282

Stories, articles, guides, reviews, and reference to indoor environmental quality, products and systems, humidity and ventilation control, heating, lighting, quality building design, and maintenance.

Industrial Property IAB 448

Articles, news, guides, and listings relating to commercial real estate, commercial real estate investing in properties such as office buildings, warehouses, factories, retail, restaurant, leisure facilities, and land.

Interior Decorating IAB 283

Stories, articles, guides, reference to interior decorating, including painting, wallpaper, interior decorators, designers, furniture, and accessories.

Land and Farms IAB 449

Articles, news, guides, and listings relating to the sale or rental of land and farms, including woodlands.

Landscaping IAB 284

Stories, articles, guides, reference to landscape design, landscape designers, patios, paving, and other hard surfaces, outdoor building projects such as pools, ponds, walls, fencing, gazebos, and decks.

Office Property IAB 450

Articles, news, guides, and listings relating to the sale, rental, or occupation of office property.

Outdoor Decorating IAB 285

Stories, articles, guides, reference to outdoor decorating, including outdoor furniture and accessories.

Real Estate Buying and Selling IAB 451

Articles, news, guides, and listings relating to the buying and selling of real estate for private use or investment.

Real Estate IAB 441

Reach Segment that contains all child segment definitions

Real Estate Renting and Leasing IAB 452

Articles, news, guides, and listings relating to the renting and leasing of real estate for private use or investment.

Retail Property IAB 443

Articles, news, guides, and listings relating to the sale, rental, or occupation of retail property.

Vacation Properties IAB 444

Articles, news, guides, and listings relating to the sale or rental of vacation properties, second homes, and timeshares.

Home Intent

INTENT - IMMO Moved (CRM recently)1.986.174

People who have recently moved Based on their subscription status in our CRM system. Some keywords: Based on address change in CRM

INTENT - IMMO Moves (CRM shortly LAL)105.611

Look-alikes of people who will move in the next couple of months Based on their subscription status in our CRM system. Some keywords: LAL soon-to-move subscribers

INTENT - IMMO Moved (CRM recently LAL)105.600

Look-alikes of people who have recently moved Based on their subscription status in our CRM system. Some keywords: LAL recently moved subscribers

INTENT - IMMO Moves (CRM shortly)90.826

People who will move in the next couple of months Based on their subscription status in our CRM system. Some keywords: Based on address change in CRM

Insurance

Travel insurance750.444

The travel insurance-interested persona has a great interest in the various aspects of travel insurance, coverages, and terms, with the goal of traveling worry-free and well-protected. Some keywords: Baggage insurance, Cancellation insurance, Travel assistance insurance, Worldwide coverage, Coverage, Premium, Deductible, Policy, Damage, Insurer, Coverage area

Home insurance474.166

The home insurance-interested persona has a pronounced interest in all aspects of insurance coverage and policies related to homeownership and aims to protect and manage their home thoughtfully. Some keywords: Home contents insurance, Building insurance, glass insurance

Health Insurance437.983

Health insurance enthusiasts are individuals engaged in understanding and managing their health insurance They have an interest in various aspects of health insurance, including coverage, premiums, deductibles, and supplemental insurance. Some keywords: Health insurance company, health insurance, insuring orthodontics, health insurance, basic insurance, sickness fund, collective health insurers, orthodontics insurance during pregnancy, youth insurance, collective health insurance, best health insurance

Death Insurance376.222

Life insurance seekers are people interested in obtaining life insurance to provide financial protection for themselves and their loved ones They want information about different types of life insurance, such as term life insurance and funeral insurance, and the coverages they offer. Some keywords: Funeral, funeral policy, funeral and cremation, death and dying, DELA, Yarden, Monuta, funeral insurance

Car Insurance134.296

The auto insurance-interested persona has a deep interest in insurance aspects, coverage options, and rates related to vehicles and strives to make informed decisions for optimal protection. Some keywords: TAG: Insurance or car damage, car insurance, no-claim, all risk, WA casco, damage-free, repair company

Business insurance105.916

This segment contains persons with a high interest in articles revolving around business related insurances. Some keywords: Claim explosion, flood insurance, business damage, disability insurance, health insurance, life insurance, pension insurance, keyman insurance, death risk insurance, inventory insurance, building insurance, business travel insurance, credit insurance, guarantee insurance, environmental insurance, professional liability, interruption insurance, contractual liability, employer liability, revenue insurance, business contents insurance, insurance policy, insurance advisor.

Law Contextual

Law IAB 383

Stories, articles, and reference to law, legal issues, legislation, litigation, and law enforcement.

Lifestyle

Luxurious lovers700.540

These refined connoisseurs embrace the luxurious life as their ultimate pursuit They long for content about lavish retreats, haute couture, and the timeless allure of opulence For them, luxury is a symphony of elegance and pleasure, a harmonious dance between haute cuisine, exclusive travel, and designer creations. Some keywords: IAB-Home Garden, flower bed, house and interior, lawn, vegetable garden, houseplant, fertilizer, vegetable garden, germination, patio, plants, plant pot, potting soil, ornamental trees, ornamental shrubs, ornamental garden, pruning, spade, cultivation layer, garden, gardening, greenhouse, gardening tips, garden pond

Lifestyle49.229

These refined souls embrace the art of life in all its facets They long for content about elegant aesthetics, timeless trends, and the essence of lifestyle For them, lifestyle is a symphony of taste and expression, a harmonious dance between fashion, interior design, wellness, and culinary delights With a passion for refinement and self-expression, they strive for a life infused with style and grace, from fashion icons to wellness rituals, and from interior inspiration to culinary discoveries. Some keywords: Travel, Food, Health, Home & garden

Media

Entertainment1.043.532

Media-entertainment enthusiasts have a passion for everything related to films, television series, music, books, games, and other forms of media entertainment. Some keywords: category/entertainment gossip, Showbusiness

Social Media1.005.344

This target audience is fascinated by the dynamic world of social media and enjoys content about trends, influencers, and online culture They seek insight into digital interactions and want to discover the latest developments and humorous aspects of the online world. Some keywords: Users coming from social networks

Movie Lovers791.729

Movie lovers have a great passion for films and enjoy various genres, directors, and actors. Some keywords: Movies, films, series, Netflix, Videoland, Disney+, Film1, NPO Start, cinema, theater

Movie Lovers Comedy569.136

Movie lovers have a great passion for films and enjoy various comedy genres. Some keywords: Comedy film titles

Music lovers385.515

The audiophile knows and wants to know everything about music and is always up to date with the latest trends. Some keywords: music-and-audio, music city, Music Events, Spotify

Podcast listening301.118

Podcast enthusiasts are avid listeners who enjoy the world of on-demand audio They are interested in various topics, such as news, science, technology, history, self-development, true crime, comedy, and more. Some keywords: Podcast, Telegraaf, Podcast, music, audio

Multimedia Lovers282.408

These readers are passionate about multimedia and enjoy reading content about technology, entertainment, and digital creativity They want to stay updated on the latest developments and trends in the world of multimedia. Some keywords: movies, music-and-audio, pop-culture, technology-and-computing, video-gaming, television, YouTube.com, Telegraaf.nl/video/

Events & Festivals260.966

Festival-goers are enthusiastic participants in various festivals They enjoy the atmosphere, music, art, culture, and various activities that these events offer. Some keywords: festivals, Tomorrowland, Amsterdam Dance Event, Lowlands, Pinkpop, Awakenings, Kaaspop, 538 Koningsdag, Koningsdag, Hibernation Festival, Paaspop

Game Lovers141.891

The reader loves video games and often plays them for relaxation and entertainment They may be interested in different genres of video games, such as action, adventure, role-playing, strategy, or sports games Game lovers can engage with various platforms, including PC gaming, console gaming, or mobile gaming, and they may be looking for the latest games and accessories to enhance their experience. Some keywords: Rockstar Games, Electronic Arts, Pokemon, Age of Empires, Angry Birds, Assassin's Creed, Call of Duty, Electronic Arts, FIFA, Namco, Nintendo, PS4, PSP, Sega, SimCity, StarCraft, Tekken, Ubisoft, Xbox, gaming, PlayStation

Series131.199

These readers are immersed in the world of VOD series and devour content about streaming shows, binge-worthy stories, and entertainment trends They aim for engaging viewing experiences and want to stay updated on the latest and most immersive series. Some keywords: series on Netflix, Disney+,Videoland

Movie Lovers Actie/fantasy/thriller/sci-fi15.659

Movie lovers have a great passion for films and enjoy various genres such as action, fantasy, thriller, and sci-fi. Some keywords: Action/fantasy/thriller/sci-fi movies

Movie Lovers Marvel8.995

Movie lovers have a great passion for films and enjoy various Marvel films. Some keywords: Iron Man, The Incredible Hulk, Iron Man 2, Thor, Captain America, Doctor Strange, Avengers, Spider-Man, The Avengers, Ant-Man, Guardians of the Galaxy, Marvel, Black Widow, Captain Marvel

Media Contextual

Action and Adventure IAB 325

Articles, reviews, and reference to action and adventure media productions and literature, as well as the action and adventure genre.

Adult Contemporary Music IAB 339

Articles about, charts, and reviews of popular music from the 60s to the present, including articles about the genre and the albums, musicians, and songs themselves.

Adult Video Games IAB MQ2XML

Articles, reviews, and listings of video games with a focus on mature themes, which may include graphic content such as violence, scenes of a sexual nature, or nudity.

Album-oriented Rock IAB 364

Articles about, charts and reviews of Rock Albums including articles including articles about the genre and the albums, musicians and songs themselves.

Alternative Music IAB 343

Articles about, charts, and reviews of alt-rock and underground music, including articles about the genre and the albums, musicians, and songs themselves.

Alternative Rock IAB 365

Articles about, charts and reviews of Alternative Rock (alt-rock) music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s, including articles about the genre and the albums, musicians and songs themselves.

Animation & Anime IAB 641

Articles about, and reviews of animations, including articles about the genre and the animations themselves.

Awards Shows IAB 162

Stories, articles, and reference to film, television, and music awards shows, such as the Oscars, Emmy's, Grammy's, Golden Globe's, and the Brit Awards.

Biographies IAB 44

Articles, reviews, and reference to the biographies, as well as biographical productions.

Blues IAB 360

Articles about, charts and reviews of blues music, including articles about the genre and the albums, musicians and songs themselves.

Business Expos & Conferences IAB 180

Stories, articles, guides, listings, and reviews of business conferences, expositions, trade shows, conference centers, and meeting venues.

Casino and Gambling Video Games IAB ZJG29S

Articles, reviews, and listings of casino and gambling video games, including games providing the opportunity for gambling real money.

Casual Games IAB 693

Articles, reviews, and listings of games that are meant to be quick to play and easy to learn. They can incorporate nearly any genre but are often on mobile. Includes game types such as Idle Clickers, Match 3, Card Collection and Board Games, Trivia and Word Games, Fashion and Decorating games.

Celebrities

Reach Segment that contains all child segment definitions.

Celebrity Deaths IAB 433

Articles, news, stories, and reference to celebrity deaths.

Celebrity Families IAB 434

Articles and stories about celebrity families, children, and parenting.

Celebrity Homes IAB 435

Articles and stories about homes, real estate, purchases, building, architecture, and decorating as it relates to a particular celebrity or well-known person.

Celebrity Relationships IAB 437

Articles and stories about celebrity relationships, marriages, divorces, partnerships, couples, and dating.

Celebrity Scandal IAB 438

Articles and stories about celebrity scandals, rumors, including lawsuits, arrests, and affairs.

Celebrity Style IAB 439

Articles and stories about celebrity style, fashion, clothing, designers, and runway attire.

Classic Hits IAB 345

Articles about, charts, and reviews of top 40 music from the mid-70s to the late 90s, including articles about the genre and the albums, musicians and songs themselves.

Classic Rock IAB 366

Articles about, charts and reviews of the radio format Classic Rock music, including articles about the genre and the albums, musicians and songs themselves.

Classical Music IAB 346

Articles about, charts, and reviews of art music rooted in western liturgical and secular traditions, including articles about the genre and the albums, musicians and songs themselves.

Comedy IAB 646

Articles, reviews, and reference to comedy media productions and literature, as well as the comedy genre.

Console Games IAB 681

Articles, news, and reference to games played on consoles such as Playstation, Xbox, Nintendo systems, and historical consoles such as Dreamcast, Sega, Amiga, Atari, Casio, Commodore, and others.

Contemporary Hits/Pop/Top 40 IAB 349

Articles about, charts and reviews of current top 40 hits of popular music, including articles about the genre and the albums, musicians and songs themselves.

Country Music IAB 350

Articles about, charts and reviews of country music, including articles about the genre and the albums, musicians and songs themselves.

Dance and Electronic Music IAB 351

Articles about, and reviews of dance and electronica, including articles about the genre and the albums, musicians and songs themselves.

Documentary IAB 332

Articles, reviews, and reference to the documentary, fly-on-the-wall and docudrama media productions as well as the documentary genre.

Drama IAB 647

Articles, reviews, and reference to drama media productions and literature, as well as the drama genre.

Entertainment IAB JLBCU7

Reach Segment that contains all child segment definitions.

Events IAB 8VZQHL

Reach Segment that contains all child segment definitions.

Factual IAB 648

Articles, reviews, and reference to factual media productions and literature, as well as the factual genre.

Family Video Games IAB VWGKS7

Articles, reviews, and listings of video games designed to be played by families or in groups that are suitable for all ages.

Family/Children IAB 645

Articles, reviews, and reference to the family/children genre as well as media and literary content aimed at a younger audience.

Fantasy IAB 335

Articles, reviews, and reference to the fantasy genre, as well as fantasy media productions, literature, and comics.

Genres IAB SPSHQ5

Reach Segment that contains all child segment definitions.

Gospel Music IAB 354

Articles about, charts and reviews of gospel music, including articles about the genre and the albums, musicians and songs themselves.

Hard Rock IAB 367

Articles about, charts and reviews of Hard Rock (Heavy Rock, Heavy Metal) music characterized by aggressive vocals and distorted guitars, including articles about the genre and the albums, musicians and songs themselves. Includes Glam, Grunge, and Acid Rock.

Hip Hop Music IAB 355

Articles about, charts and reviews of hip hop music, including articles about the genre and the albums, musicians and songs themselves.

History IAB EZWB7V

Articles, reviews, and reference to the history genre, as well as history media productions and literature.

Holiday IAB 649

Articles, reviews, and reference to the holiday genre, as well as holiday media productions typically including seasonal content suitable for family viewing.

Horror IAB 336

Articles, reviews, and reference to horror genre, including horror media productions, literature, and comics.

Horror Video Games IAB II436J

Articles, reviews, and listings of horror video games, including survival, action, psychological, and jump scare horror.

Humor and Satire IAB 440

Humorous and satirical articles, stories, listings, sites, jokes, and comedy treatments.

Jazz IAB 357

Articles about, and reviews of jazz music, including articles about the genre and the albums, musicians and songs themselves.

Lifestyle IAB TIFQA5

Articles, reviews, and reference to the lifestyle genre, as well as lifestyle media productions.

Movies IAB 324

Stories, articles, reviews, and reference to movies, cinema, film actors and directors, movie production and filming, as well as industry events and awards including The Oscars.

Music and Audio IAB 338

Reach Segment that contains all child segment definitions.

Musicals IAB 156

Articles, reviews, and reference to the musicals genre, as well as musical media productions.

Mystery IAB 331

Articles, reviews, and reference to the mystery media productions and literature, as well as the mystery genre.

Nature IAB VKIV56

Articles, reviews, and reference to the nature genre, as well as media productions about the natural world.

Oldies/Adult Standards IAB 358

Articles about, and reviews of popular music from the 50s to the 70s, including articles about the genre and the albums, musicians and songs themselves.

Podcasts

Stories, reviews, and reference to podcasts including articles about podcasts and their presenters.

Pop Culture IAB 432

Reach Segment that contains all child segment definitions

Public Radio IAB 376

Articles, reviews, and reference to the public radio genre, as well as public radio productions.

R&B/Soul/Funk IAB 362

Articles about, charts and reviews of Rhythm and Blues, Soul and Funk music, including articles about the genre and the albums, musicians and songs themselves.

Reality TV IAB 651

Articles, reviews, and reference to reality TV productions, as well as the reality TV genre.

Reggae IAB 359

Articles about, and reviews of reggae music, including articles about the genre and the albums, musicians and songs themselves.

Religious Music and Audio IAB 361

Articles about, and reviews of religious music and religious recordings, including articles about the genre and the albums, musicians, performers and songs themselves.

Road Trips IAB 670

Stories, articles, and guides to long-distance holiday and vacation travel by automobile or caravan/motor home.

Rock Music IAB 363

Reach Segment that contains all child segment definitions.

Romance IAB 326

Articles, reviews, and reference to romantic media productions and literature, as well as the romance genre.

Science Fiction IAB 652

Articles, reviews, and reference to the science fiction genre including science fiction media productions, literature, and comics.

Soap Opera IAB 642

Articles about and reviews of soap operas, including articles about the genre and soap operas themselves.

Soft AC Music IAB 340

Covered under Adult Contemporary.

Soft Rock IAB 368

Articles about, charts and reviews of the radio format Soft Rock music, including articles about the genre and the albums, musicians and songs themselves. May have significant overlaps with Adult Contemporary and may be too similar to distinguish.

Songwriters/Folk IAB 353

Articles about, charts and reviews of traditional and contemporary folk music, including articles about the genre and the albums, musicians and songs themselves.

Special Interest Indie/Art House IAB 643

Articles, reviews, and reference to the independent / art house films genre, and independent / art house productions - typically films aimed at a niche market.

Sports Radio IAB 370

Articles, reviews, and reference to the sports radio genre, as well as sports radio productions.

Sports Video Games IAB 689

Articles, reviews, and listings of games that simulate sports, including team sports, track and field, combat sports, extreme sports. Includes arcade sports, sports sims, sports management, boxing and horse racing sims.

Talk Radio IAB 371

Articles, reviews, and reference to the talk radio genre, as well as talk radio productions.

Talk Show IAB A0AH3G

Articles, reviews, and reference to the talk show genre, as well as talk show media productions.

Television IAB 640

Stories, articles, reviews, guides, and reference to television shows, box-sets, television channels and networks.

True Crime IAB KHPC5A

Articles, reviews, and reference to the true crime genre, as well as true crime media productions and literature.

Urban AC Music IAB 341

Covered under Adult Contemporary.

Urban Contemporary Music IAB 377

Articles about, charts and reviews of the radio format Urban Contemporary music, including articles about the genre and the albums, musicians and songs themselves. Includes Hip Hop, Urban Pop, R&B, and Latin.

Video Game Genres IAB 685

Reach Segment that contains all child segment definitions.

Video Gaming IAB 680

Reach Segment that contains all child segment definitions.

Western IAB KHPC6A

Articles, reviews, and reference to the western genre, as well as western media productions and western fiction.

World/International Music IAB 352

Articles about, charts and reviews of traditional folk and indigenous music from around the world, including articles about the genre and the albums, musicians and songs themselves.

Motivaction

Upwardly mobile1.543.038

Career-focused individualists with a fascination for social status, new technology, risk, and excitement

Convenience orientated476.731

Moralistic, duty-bound, and status-quo-oriented bourgeoisie holding onto traditions and material possessions

Traditional bourgeoisie463.210

Moralistic, duty-bound, and status-quo-oriented bourgeoisie holding onto traditions and material possessions

New conservatives432.916

Liberal-conservative societal elite embracing technological development but being cautious about social and cultural innovation

Cosmopolitans423.901

Critical global citizens integrating postmodern values such as self-realization and experience with modern values like success, materialism, and enjoyment

Post-materialists423.257

Socially conscious idealists looking to self-realize, take a stand against social injustice, and advocate for the environment

Postmodern hedonistic423.246

Pioneers of the experience culture where experimentation and breaking moral and social conventions have become goals in themselves

Modern bourgeoisie366.085

Conformist, status-sensitive bourgeoisie seeking balance between tradition and modern values like consumption and enjoyment

News & Politics

News & Politics2.192.854

These informed individuals value news and politics as sources of insight and impact They seek analysis, reliable information, and a broader understanding of world events For them, news and politics are a symphony of awareness and engagement, a source of knowledge about global developments, policy-making, and societal influences With a passion for insight and change, they remain actively informed about dynamic shifts and contribute to the broader discussion on shaping the future. Some keywords: politics, news media, society, economic sector, government, citizen initiative and recall, fundamental rights, environmental politics, elections, referendum/public consultation

Pensions618.444

Political enthusiasts in the election theme of Pension. Some keywords: None

Healthcare608.732

Political enthusiasts in the election theme of Healthcare. Some keywords: None

Security (Defense/Police)607.502

Political enthusiasts in the election theme of Security (Defense/Police). Some keywords: None

Economy and Employment482.056

Political enthusiasts in the election theme of Economy and Employment

Climate435.793

Political enthusiasts in the election theme of Climate. Some keywords: None

Housing/Accomodation410.830

Political enthusiasts in the election theme of Housing/Accommodation. Some keywords: None

Education355.552

Political enthusiasts in the election theme of Education. Some keywords: None

Gas Extraction321.922

Political enthusiasts in the election theme of Gas Extraction. Some keywords: None

Immigration and Integration240.154

Political enthusiasts in the election theme of Immigration and Integration. Some keywords: None

Nitrogen Emissions60.738

Political enthusiasts in the election theme of Nitrogen Emissions. Some keywords: None

News & Politics Contextual

News

National and international news articles and stories.

War and Conflicts IAB 389

Stories, articles, news, and reference to war and conflicts, war zones, and military operations.

Persona

Foreign visitors31.963.698

Readers located outside the Netherlands who consume content from Mediahuis. Some keywords: Visitors outside the Netherlands

Bike lovers2.038.225

This persona is passionate about cycling and uses their bike for various purposes, including recreation, sports, and commuting They are looking for bikes suitable for their specific needs, such as comfortable seating for recreational cycling, lightweight and aerodynamic bikes for sporty cyclists, and bikes with baskets or carriers for commuters. Some keywords: Nature and health lovers, bike-related keywords

Prosperity AB11.721.900

These refined individuals belong to the exclusive target group AB1 They embrace luxury, art, and travel with passion For them, refined experiences, cultural discoveries, and the highest quality are essential Whether it's haute couture, art galleries, or exotic destinations, AB1 individuals aspire to a life infused with elegance and pleasure. Some keywords: Based on people in all segments: Investors/2nd recreation home/Porsche, Volvo, Mercedes, Land Rover, BMW lover/Cryptocurrency and education high

Mobile users1.645.400

These dynamic users embrace the freedom of mobile devices They seek connectivity, flexibility, and powerful functionality in the palm of their hand For them, mobile devices are an extension of their life, a symphony of information and interaction in which every swipe and tap contributes to their digital journey with unparalleled dynamism. Some keywords: Content consumed via mobile

Desktop users1.409.470

These purposeful users embrace the convenience of desktops They seek efficiency, creative capabilities, and streamlined productivity on the big screen For them, the desktop is a command center for digital performance. Some keywords: Users on desktop

Online networker1.213.509

They are cohabiting young adults with a median income They primarily navigate the online world and feel at home in it Through social media, they maintain and establish contacts and share what interests them. Some keywords: Media music lover, social media lovers, movie lovers

Mid Age Urban Professionals864.890

The "Mid aged urban professional" is a target audience of people around the age of 35 to 55 who live in urban areas, have reached an advanced stage in their careers, and strive for a balanced combination of work, social life, and personal development. Some keywords: Mid-Age Urban Professionals 26-45

Romance856.869

Romantic souls: This group of people loves the concept of romance and everything related to it They enjoy reading romantic books, watching romantic movies, and listening to romantic music They tend to be sensitive and emotional and love sharing their romantic experiences with others. Some keywords: Valentine's Day, romance, love, relationships

Crime644.049

These readers seek excitement, mysteries, and profound insights into criminal events For them, crime is a fascinating and complex puzzle, a symphony of investigation and revelations that they follow with unparalleled curiosity, from the first clue to the revelation of the truth. Some keywords: crime, drug trafficking, Ridouan Taghi, drug crime, armed conflict, Peter R. de Vries, Willem Holleeder, Mick van Wely, John van den Heuvel, criminal, manslaughter, criminals, attack, murder, judge, trial, mafia, crime, suspect, crimes, death penalty

Retirement623.048

People who have retired and are enjoying their well-deserved rest after an active career They have the freedom to fill their days as they wish, often focusing on relaxation, travel, and pursuing personal interests. Some keywords: Pensions, AOW Pension Fund, pension system, pension federation, pension agreement

Animal Lovers450.864

This persona has a deep love and care for animals They cherish their pets as full-fledged family members and are involved in animal welfare issues. Some keywords: dog, dogs, cat, cats, pet store, pet stores, pet, pets, animal pet, animal food

Singles328.485

The single persona is an independent individual who enjoys their independence, is open to new relationships, but is also content with life as it is. Some keywords: Single, dating, going out, match

Animal Lovers Dogs279.361

Dog lovers have a deep affection and passion for dogs They see dogs not only as pets but as loyal companions and family members Dog lovers are interested in everything related to dog breeds, dog training, dog care, nutrition, and health. Some keywords: dogs, dog, shepherd dog, rottweiler, puppy, retriever, briard, dachshund, pitbull, mastiff, bulldog, dog food

Coffee lovers235.428

The coffee lover, a passionate explorer of flavors, finds joy in every aromatic sip and embraces coffee as an art that enchants all the senses. Some keywords: coffee, cups, Douwe Egberts, Nescafe, Nescafé, latte, cappuccino, espresso, coffee beans, filter coffee, barista, Starbucks, instant coffee, coffee guys, coffee maker, Nespresso

Students232.935

The student persona is a curious and ambitious person actively engaged in their education, striving for knowledge and growth, often young at heart and open to new experiences. Some keywords: Part-time job, college, society, student, student association, studying, study, study grant, student finance, student debt, study association, university, Vindicat, housemate, vocational education, higher vocational education, university, DUO Student House education

Quit Smoking184.424

People who want to quit smoking are determined and strive to overcome nicotine addiction, often through various strategies, support systems, and health-conscious approaches to achieve a smoke-free life. Some keywords: Quitting smoking, ending tobacco use, overcoming nicotine addiction, smoking cessation, becoming smoke-free, kicking the habit, anti-smoking efforts, tobacco withdrawal, smoke-free living, breaking the cigarette habit, giving up cigarettes, tobacco cessation, nicotine-free life, abandoning smoking, smoking cessation programs, embracing a health-conscious lifestyle, living without tobacco, cigarette abandonment, nicotine withdrawal, support for quitting smoking, no more smoking, making health-conscious choices.

LHBTQ175.244

These engaged souls passionately embrace diversity They seek insight, connection, and equality within the LGBTQ community For them, acceptance is a symbol of strength and love, a harmonious dance between understanding and solidarity. Some keywords: These readers have an above-average interest in the LGBTQ community

Royalty172.196

Royalty includes royal families, monarchies, and everything related to royal traditions, succession, and ceremonial events Royalty enthusiasts are interested in information about royal history, palaces, royal households, royal weddings, and other royal events. Some keywords: Royal Family, Maxima, Willem Alexander

Urban Lovers142.012

The urban lover persona is passionate about the vibrant city life, enjoys the diversity of culture, entertainment, and opportunities in the city, and is always looking for new places to explore. Some keywords: Age-18-35_Tech-Lover, Music-Lover, Sport-Fans

Ambitious trend follower138.155

They are young and highly educated, driven, and at the beginning of a promising career They follow the latest trends, love luxury, and enjoy a relaxed sauna day or dinner with friends. Some keywords: 18-35, Education High, Business Management, and shopping/Fashion

Bike lovers electric93.153

The segment of E-Bike Enthusiasts includes a growing community of passionate individuals who are avid users and advocates of electric bikes, also known as e-bikes This target group has evolved into an influential and prosperous market segment driven by the benefits of e-bikes and the modern lifestyle they represent. Some keywords: E-bike, Electric bicycle, Pedelec, Battery-powered bike, Electric-assist bike, E-mountain bike, Electric commuter bike, Electric hybrid bike, E-bike motor, Lithium-ion battery, Pedal-assist, Throttle-controlled e-bike, Range per charge, E-bike conversion kit, Electric bike manufacturer, E-bike regulations, E-bike technology, Charging station, E-bike accessories, Commuting on e-bikes

True crime47.456

The true crime lover persona is fascinated by true crime stories, always seeking the deeper meaning behind crimes and intrigues, and has a sharp eye for detail. Some keywords: Combination viewers of true crime series and films

Puzzle lovers41.293

Puzzle Lover is an enthusiastic and driven person who enjoys solving all kinds of puzzles, from crosswords to complex brain teasers. Some keywords: Puzzle enthusiasts on Telegraaf

Farmers8.453

This persona is a passionate and dedicated agricultural enthusiast driven by a deep fascination for everything related to agriculture, from crop care to sustainable farming practices. Some keywords: Agriculture, farming, livestock

Pride1.733

The "Pride Parade Lover" is an enthusiastic and inclusive individual who is passionate about attending and supporting Pride parades and events, and who is committed to equality and acceptance of all sexual orientations and gender identities. Some keywords: pride, LGBTQ, inclusivity, diversity, Canal Parade

Persona Contextual

Birds IAB 423

Articles, news, and reference to pet birds.

Cats IAB 424

Articles, news, and reference to pet cats.

Dogs IAB 425

Articles, news, and reference to pet dogs.

Pet Supplies IAB 431

Articles, news, guides, and reference to pet supplies and pet shops.

Pets IAB 422

Reach Segment that contains all child segment definitions

Reptiles IAB 429

Articles, news, and reference to pet reptiles including snakes, lizards, terrapins, and geckos.

Veterinary Medicine IAB 430

Articles, news, and reference to veterinary medicine, animal vaccinations, and animal welfare.

Politics

American Politics

Articles, news, and reference to American politics, politicians, and political parties.

Civic Affairs

Articles, news, and reference to civic affairs and engagement.

Dutch Politics

Articles, news, and reference to Dutch politics, politicians, and political parties.

Elections IAB 387

Articles, news, and reference to local and national elections, election results, analysis, debates, and party political broadcasts.

Political Issues & Policy IAB 388

Articles, news, and reference to political issues and policy.

Politics IAB 386

Reach Segment that contains all child segment definitions

Science Contextual

Biological Sciences IAB 465

Stories, articles, news, and reference to biological sciences.

Chemistry IAB 466

Stories, articles, news, and reference to chemistry.

Environment IAB 467

Stories, articles, news, and reference to the environment and environmental issues including climate science, climate change, pollution, biodiversity, renewable energy, and recycling.

Genetics IAB 468

Stories, articles, news, and reference to genetics.

Geography IAB 469

Stories, articles, news, and reference to physical and human geography, the interactions of communities, cultures, and economies with the environment, and the processes and patterns in the natural environment.

Geology IAB 470

Stories, articles, news, and reference to geology, the structure, evolution, and dynamics of the earth and its natural mineral and energy resources.

Physics IAB 471

Stories, articles, news, and reference to physics.

Science IAB 464

Reach Segment that contains all child segment definitions

Space and Astronomy IAB 472

Stories, articles, news, and reference to space and astronomy, the space industry, space tourism, and space exploration.

Weather IAB 390

Stories, articles, news, and reference to weather, weather forecasts, and extreme weather.

Sentiment Negative Contextual

Sentiment: Anger

'Anger' matches content that has an angry tone.

Sentiment: Dislike

'Dislike' matches content which discusses dislike or in which the tone of voice mirrors dislike

Sentiment: Fear

'Fear' matches content in which fear and its various gradations (terror, anxiety, etc) are discussed or in which fear is the predominant tone

Sentiment: Mistrust

'Mistrust' matches content which either directly discuss mistrust or allow feelings of mistrust to be represented through the tone of the writing.

Sentiment: Negative

Reach segment that contains all negative primary segments below

Sentiment: Sadness

'Sadness' matches content that talks about sadness or in which sadness is the primary feeling that is expressed

Sentiment: Shame

'Shame' matches content discussing the whole range of shame feelings or texts in which feelings of shame predominantly influence the tone

Sentiment: Shock

'Shock' matches content in which feelings of shock or negative surprise are explicitly discussed or texts with a tone of voice that indicates that someone is shocked

Sentiment Positive Contextual

Sentiment: Amusement

Matches content which either directly reference comedies, amusement, or funny situations, or texts with a light-hearted tone of voice.

Sentiment: Curiosity

Matches content about curiosity, interest, knowledge & skills, and creativity. It also targets content displaying or arousing curiosity and inquisitiveness.

Sentiment: Happiness

Matches content that either directly mentions the range of happy feelings and actions or that display a predominantly happy tone of voice.

Sentiment: Like

Matches content which references liking or having positive emotions about a thing, person or experience. Covers milder emotions than Love and includes mild romantic and non-romantic relationships but is not limited to human relationships only; it can apply to liking an experience or thing.

Sentiment: Love

Matches content which references love and liking for a person, thing or experience. Covers a wide range of emotion from 'liking' to 'loving' and includes but is not restricted to romantic love.

Sentiment: Pleasure

Matches content which either directly discusses pleasure or allows feelings of pleasure to be represented through the tone of the writing.

Sentiment: Positive

Reach segment that contains all positive primary segments below.

Sentiment: Surprise

Matches content in which feelings of positive and pleasant surprise and positive feelings due to unexpected and astonishing event/fact/situation are explicitly discussed or texts with a tone of voice that indicates pleasant surprise.

Sentiment: Trust

Matches content in which feelings of trust and trustworthiness are explicitly discussed or texts with a tone of voice that indicates trust.

Shopping

Online Shopper1.755.607

Online shoppers are people who enjoy shopping through the internet and use online platforms and stores to purchase products and services They appreciate the convenience and accessibility of online shopping, allowing them to shop from the comfort of their own home at any time of the day Online shoppers often seek a wide range of products, including clothing, electronics, household items, books, and more. Some keywords: Shopping, online stores, online store, parcel delivery, online stores, unscrupulous online stores, online sales, bol.com, coolblue, wehkamp, albert heijn, zalando, amazon, h&m, mediamarkt, de bijenkorf, eBay, alibaba, aliexpress

Discount Lovers459.327

The reader loves finding discounts and taking advantage of offers and deals They may be looking for discounts on various products and services, including clothing, electronics, travel, entertainment, and much more. Some keywords: Lidl, Action, Aldi, bargain, bargain hunter, discount, discount discount, Amazon, shopping deals

Family Shopping294.363

Family-oriented people interested in shopping are enthusiastic consumers who carefully select products and services with an eye for quality and budget consciousness to fulfill the well-being and needs of their family. Some keywords: families who like shopping and discount

Shopping Contextual

Children's Games and Toys IAB 482

Stories, articles, reviews, and references to shopping for children's games and toys.

Coupons and Discounts IAB 474

Articles, guides, and listings for promotional, discount, and coupon codes.

Flower Shopping IAB 475

Articles, guides, and listings relating to the sale of flowers, flowers for delivery, and flower arranging services.

Gifts and Greetings Cards IAB 476

Articles, guides, listings, and reviews of gifts, gift-giving, greetings cards, greetings card materials, and stockists.

Grocery Shopping IAB 477

Articles, guides, listings, reviews, and resources related to groceries, grocery shopping, food shops, food halls, and markets.

Holiday Shopping IAB 478

Articles, guides, listings, reviews, and resources related to shopping for holiday gifts and decorations, including Valentine's Day shopping, Christmas shopping, Thanksgiving shopping, Halloween shopping, and other major regionally appropriate holidays.

Household Supplies IAB 479

Articles, guides, listings, and reviews of everyday household supplies, including cleaning tools and products, laundry detergents and fabric softeners, dishwashing products, light bulbs, batteries, bakeware, and food storage containers.

Lotteries and Scratchcards IAB 480

Stories, articles, news, and reference to scratchcard and lottery draws, winners, and results, including major regional lotteries.

Party Supplies and Decorations IAB 161

Articles, guides, and listings for party supplies and decorations, including party decorating ideas and themes.

Sales and Promotions IAB 481

Stories, articles, and references to sales and promotions, including Black Friday, post- and pre-holiday sales, and promotional activities.

Shopping IAB 473

Reach Segment that contains all child segment definitions

Shopping Intent

INTENT - Garden lovers34.729

Visitors to De Telegraaf Webshop or Groupdeal who have an interest in home and garden products. Some keywords: Looking for Garden & DIY in Groupdeal and Telegraaf webshop (Home & Garden)

INTENT - Electronics lovers29.119

Visitors to De Telegraaf Webshop or Groupdeal who have an interest in electronics. Some keywords: Looking for Electronics in Groupdeal and Telegraaf webshop tech

INTENT - Living&Sleep lovers23.784

Visitors to De Telegraaf Webshop or Groupdeal who have an interest in bedroom products. Some keywords: Looking for Living & Sleep in Groupdeal and Telegraaf webshop Home

INTENT - DIY lovers23.685

Visitors of De Telegraaf Webshop or Groupdeal who have an interest in DIY (do-it-yourself) projects. Some keywords: 0

INTENT - Fit&health lovers20.331

Visitors to De Telegraaf Webshop or Groupdeal who have an interest in fitness and health. Some keywords: Looking for fitness in Groupdeal and Telegraaf webshop, health, sports

INTENT - (E)bike lovers19.064

Looking for (e) bikes in the webshop Groupdeal or Telegraaf webshop. Some keywords: Looking for (e) bikes in Groupdeal or Telegraaf webshop

INTENT - Fashion&Beauty lovers18.145

Visitors to De Telegraaf Webshop or Groupdeal who have an interest in fashion & beauty. Some keywords: Looking for Fashion & Beauty in Groupdeal and Telegraaf webshop

INTENT - Multimedia lovers16.648

Visitors of De Telegraaf Webshop or Groupdeal who have an interest in multimedia. Some keywords: Visitors to webshops with the intention of buying multimedia, or readers of multimedia TW articles

INTENT - Travel/Sparetime Lovers5.117

Looking for travel and sparetime products in Groupdeal or Telegraaf webshop

INTENT - Coffee Lovers4.607

Looking for coffee products in Groupdeal or Telegraaf webshop

Specials

Christmas1.949.366

The persona celebrates Christmas and enjoys the festivities associated with this holiday, such as decorating Christmas trees, exchanging gifts, attending church services, and sharing festive meals with family and friends Christmas celebrants may have various traditions and customs that are dear to them. Some keywords: Christmas, Christmas celebration, decoration, Christmas tree, presents

Santa Claus1.768.207

This group of people is enthusiastic about the tradition and joy of Sinterklaas. Some keywords: Sinterklaas, Saint Nicholas, Saint Nicholas evening, Saint Nicholas evening, Pakjesavond (gifts evening), Pakjesavond, Arrival, Surprises, Pieten, Sinterklaas song

BacktoSchool1.393.744

This segment stands for returning to school with focus They are looking for school supplies, organization, and learning resources For them, it's about a structured start, study efficiency, and educational growth Whether it's about planners, note-taking apps, or discovering new learning methods, they prepare for the new academic year with clear goals and commitment. Some keywords: Technology & Computing education apple family and kids new stuff gadgets multimedia lovers

New Year1.101.473

The reader loves to celebrate New Year's and welcome the new year with parties, fireworks, and other festivities They can focus on different ways to celebrate New Year's, such as attending parties, watching fireworks shows, making toasts, or participating in rituals and traditions New Year's celebrants may be looking for ideas and inspiration to brighten their celebrations and share their New Year's wishes with friends and family. Some keywords: New Year, Fireworks, Fireworks, Oliebollen (Dutch pastry), Apple turnovers, Gourmet

Good intentions473.441

People interested in New Year's resolutions are motivated to pursue personal growth and improvement, focusing on setting goals, developing new habits, and promoting positive changes in their lives. Some keywords: Dry January, Alcohol-free, 0%, Abstaining from drinking, New Year's resolutions, Dry month, Staying dry from beer

Carnival108.742

Carnival enthusiasts have a vivid interest in all aspects of carnival celebrations, from costumes and traditions to music and cultural celebrations, and they eagerly embrace the joyful and colorful festivities. Some keywords: Carnaval, Costume parade, Carnaval songs, Festive atmosphere, Street celebrations, Regional traditions, Costume contests, Float parades, Mardi Gras, Masquerade, Dutch Carnaval cities, Masked balls, Folklore traditions, Dutch Carnaval associations, Festive foods, Local festivities, Religious roots, Carnaval music, Dutch Carnaval history, Public celebrations

Holidays19.798

Social people who come alive during the holidays and savor any form of content related to it. Some keywords: Christmas, Sinterklaas, New Year's

Specials Contextual

Anniversary IAB 164

Stories, articles, and reference to marriage, wedding, engagement anniversaries, engagement rings, and gifts.

Birth IAB 169

Stories, articles, guides, listings, and references to births and birth announcements, gifts, and head-wetting events.

Birthday IAB 170

Stories, articles, guides, listings, and reference to birthdays, birthday parties, gifts, activities, decorations, and entertainment.

Black Friday

Articles, news, guides, listings, and reference to Black Friday and Cyber Monday, including discounts and deals.

Christmas

Stories, articles, news, and reference to Christmas, Christmas shopping, preparation, traditions, and festivities.

Copa America

Stories, articles, news, and reference to the Copa America soccer tournament.

Euro Championship

Stories, articles, news, and reference to the UEFA European soccer championship.

Father's Day

Stories, articles, news, and reference to Father's Day and Father's Day gift ideas.

Fourth July

Stories, articles, news, and reference to the United States federal holiday of Independence Day.

Funeral IAB 171

Stories, articles, guides, listings, and reference to funerals, funeral parlors, funeral planning, graveyards, grave stones, services, alternative funerals, apparel, and transportation.

Halloween

Stories, articles, news, and reference to Halloween, decorations and pumpkin carving, and Halloween costume ideas.

Music Festival

Stories, articles, news, guides, and reference to Music Festivals including Coachella, Tomorrowland, and Glastonbury.

New Year

Stories, articles, news, and reference to New Year's Eve, New Year's Day, New Year's resolutions, and celebrations.

Oscars

Stories, articles, news, and reference to the Oscars film awards, Oscar nominees, and winners.

Personal Celebrations & Life Events IAB 163

Reach Segment that contains all child segment definitions.

Seasonal Events

Reach Segment that contains all child segment definitions

Summer Fun

Stories, articles, news, and reference to Summertime events and activities, including summer parties, picnic and barbecue recipes, and ideas.

Super Bowl

Stories, articles, news, and reference to the NFL's Super Bowl championship American Football game.

Tennis Championship

Stories, articles, news, and reference to professional tennis championships, including Grand Slam events like US Open, Australian Open, Roland Garros, and Wimbledon.

Thanksgiving

Stories, articles, news, and reference to Thanksgiving Day, including menu ideas and recipes.

Valentine's Day

Stories, articles, news, and reference to Valentine's Day, including gift ideas.

Wedding IAB 165

Stories, articles, guides, listings, and references to weddings, wedding planning, wedding receptions, wedding flowers, gowns, mother-of-bride, photographers, entertainment, cakes, transportation, and decorations.

Sport

Olympics2.151.625

These readers step into the world of the Olympic Games and enjoy content about records, inspiration, and global performances For them, the Games are more than an event; it's a universal symbol of perseverance and glory that they embrace with unparalleled passion, from the opening ceremony to the final podium. Some keywords: Olympic Games, Olympic sport

Fans1.598.773

The reader is passionate about various sports and enjoys watching matches, following their favorite teams and players, and discussing sports with others Sports fans can focus on various sports, including football, basketball, tennis, golf, baseball, and more They may be looking for news, analysis, and statistics to increase their knowledge and enhance their experience. Some keywords: motorsport, football, tennis, cycling, skating, darts, UFC, MMA, Kickboxing, Sports Lover

Sports USA1.430.373

These passionate readers embrace everything that breathes speed in American sports They savor content about touchdowns, slam dunks, and the intense rivalry on the field For them, American sports are a symphony of athletic mastery and sporting grandeur, a journey full of glory and adrenaline that they follow with unparalleled elegance, from the opening whistle to the championship. Some keywords: USA Sports Enthusiasts

Golf1.059.121

These avid readers swing along with the golf wave They consume content about drives, putts, and the rich heritage of the sport For them, golf is more than a hobby; it's an immersive adventure they explore with unparalleled passion, from the driving range to the green. Some keywords: Golf, Rory McIlroy, golfer, Tiger Woods, Peyton Manning, Phil Mickelson, Doug Sanders, PGA Tour, PGA Championship, 18 holes, Jack Nicklaus, Bernardus Golf Course

Footballfan867.118

For these diehard soccer fans, reading is as important as cheering They devour everything about tactics, players, and the rich history of the game For them, every story, every detail, and every goal is a source of excitement and connection to the world of football. Some keywords: Sports - Football, FIFA World Cup, UEFA European Championship, Mancunians, Real Madrid, Ajax, Juventus, Liverpool, Champions League, Europa League, Ajax, PSV, Heracles, Vitesse, FC Heerenveen, Willem II, Excelsior, Frenkie de Jong, Lionel Messi, Antoine Griezmann, Paul Pogba

Ice Skating777.545

This group loves following professional ice skating events and supporting their favorite skaters They are looking for access to information about competitions and events, and may want to buy skating merchandise to support their favorite athletes. Some keywords: Sports - Skating, Sven Kramer, Kjeld Nuis, Antoinette de Jong, Suzanne Schulting, Sjinkie Knegt, Jan Blokhuijsen, Jac Orie, Jutta Leerdam, Patrick Roest, Speed Skating, Long Track Speed Skating, European Championships, Thialf

Cycling687.729

The reader aspires to engage in sports activities such as cycling, mountain biking, or triathlons They are often looking for lightweight and aerodynamically designed bicycles to optimize their performance. Some keywords: Amstel Gold Race, Giro d'Italia, Vuelta a España, Tour de France, yellow jersey, green jersey, mountain bike, Bruyneel, departure, Giro, Greipel, Huez, keirin, LottoNL, Vuelta, derailleur, bicycle, cycling, leader jersey, road bike, time trial, cyclocross, cycling

Darts646.008

People interested in darts are passionate about this sport, following international matches and national leagues. Some keywords: Adrian Lewis, Alan Norris, Andy Fordham, Andy Hamilton, Andy Smith, Benito van de Pas, Berry van Peer, Bobby George, Brendan Dolan, Christian Kist, Co Stompé, Corey Cadby, Daryl Fitton, Daryl Gurney, Dave Chisnall, Gary Anderson, Gerwyn Price, Glen Durrant, James Wade

Carsports313.164

These race enthusiasts are thirsty for everything that exudes speed, from Formula 1 to Indycar, Formula 2 and 3, and more They enjoy reading the latest news, the most exciting races, and the technical feats of the motorsport world Their passion for racing knows no bounds. Some keywords: Max Verstappen, Pierre Gasly, Sebastian Vettel, Charles Leclerc, Lewis Hamilton, Valtteri Bottas, Daniel Ricciardo, Nico Hulkenberg, Romain Grosjean, Kevin Magnussen, Kimi Raikkonen, Sergio Perez, Lance Stroll, Lando Norris, Carlos Sainz, Alexander Albon, F1, Formula 1

Motors & Motorsport301.837

This target audience breathes motorsport and racing, and enjoys reading content about speed, technology, and adrenaline in the world of cars and motorcycles They seek a deep understanding of racing sports and want to stay updated on the latest developments and thrilling moments on the track. Some keywords: Kawasaki, Yamaha, LiveWire, Harley Davidson, motorcycles, MotoGP, motorsport, MotoGP

Boat lovers276.673

Readers with an excessive interest in boats have a passion for nautical adventures and maritime activities. Some keywords: water sports, Nordkapp, Enduro 605, motorboats, motorboat, Epco Ongering, bowriders, console boats, motor yacht, fender lines, landlines, Evinrude, outboard motor, water displacement, boating season, dinghy, boat brand, sail travel

Carsport Dakar209.593

These adventurous souls are obsessed with everything related to Dakar Racing They crave the raw spectacle, adrenaline, and fearless spirit of off-road racing For them, Dakar is more than a race; it's an epic adventure that they eagerly follow, from the sand to the finish line. Some keywords: Dakar Rally, Dakar, Coronel, Team De Rooy, car rally, Bernhard Ten Brinke, Gerard De Rooy, Sergei Nikolayev, Toby Price, Dakar Rally 2020, Matthias Walkner, Sam Sunderland, Adrien Van Beveren, Marc Coma, Cyril Despres, Nasser Al-Attiyah, Stéphane Peterhansel

GYM Lovers183.369

Fitness enthusiasts have a strong passion for physical activity and health They are actively involved in training, sports, and pursuing a healthy lifestyle. Some keywords: Fitness, training, abdominal muscles, body step, healthy diet, cross-trainer, etc.

KickBoxing162.281

Kickboxing enthusiasts are passionate about the sport of kickboxing They are interested in the techniques, physical training, and mental discipline involved in this combat sport Kickboxing enthusiasts follow the latest news about tournaments, fights, and championships in the kickboxing world They may be involved in kickboxing clubs, training programs, and even competitions. Some keywords: Badr Hari, Rico Verhoeven, Glory, Rico vs. Badr, Hesdy Gerges, Jamal Ben Saddik, Alex Pereira, Ertuğrul Bayrak, Donovan Wisse, Eyevan Danenberg, Marat Grigorian, Tyjani Beztati, Josh Jauncey, Luis Tavares, Michael Duut, Zakaria Zouggary, Serhii Adamchuk

Sports Squash etc145.339

These refined readers embrace the world of squash or padel with style They absorb content about precision shots, strategic finesse, and the elegant dynamics of the playing field For them, this sport is an immersive dance, an expression of elegance and determination, from the first service to the glorious victory. Some keywords: sports/squash, sports/table tennis, sports/tennis, padel, racket, racketball, racketball, ball sports, tennis, badminton, table tennis

Tennis42.629

These readers are entangled in the world of tennis They relish content about backhands, aces, and the grandeur of the Grand Slams For them, tennis is more than a sport; it's a passion they embrace with unmatched dedication, from the center court to victory. Some keywords: Sports - Tennis, Australian Open, Roland Garros, Wimbledon, US Open, Davis Cup, Fed Cup, Hopman Cup, World Team Cup, Novak Djokovic, Roger Federer, Rafael Nadal, Dominic Thiem, Stefanos Tsitsipas, Alexander Zverev, Gael Monfils, David Goffin, Kei Nishikori, Kiki Bertens

Hockey36.401

People interested in hockey are enthusiastic about this popular sport, following international matches and national leagues. Some keywords: Hockey, KNHB, Frédérique Matla, Marloes Keetels, Lidewij Welten, Dutch hockey team, Freeke Moes, Jibbi Jansen

Cricket16.172

People interested in cricket are enthusiastic about this popular sport, following international matches and national leagues. Some keywords: IAB category cricket

Sport Contextual

American Football IAB 484

Stories, articles, news, and reference to American Football, fixtures, results, standings, player trades, and signings. Also includes articles referencing American Football teams, players, and other personnel.

Auto Racing IAB 518

Reach Segment that contains all child segment definitions.

Badminton IAB 534

Stories, articles, news, and reference to badminton, rackets and equipment, competitions and events.

Baseball IAB 545

Stories, articles, news, and reference to baseball, including Major League Baseball (MLB), fixtures, results, players, and teams.

Basketball IAB 547

Stories, articles, news, and reference to basketball, including the National Basketball League (NBA), fixtures, results, players, and teams.

Beach Volleyball IAB 548

Stories, articles, news, and reference to beach volleyball, fixtures, results, players, and teams.

Bodybuilding IAB 549

Stories, articles, news, and reference to bodybuilding, including exercises, training, diet and meal plans for bodybuilding, as well as bodybuilding competitions and events.

Bowling IAB 550

Stories, articles, news, and reference to bowling, including tenpin, nine pin, petanque, carpet and lawn bowls.

Boxing IAB 485

Stories, articles, news, and reference to boxing including professional boxers, boxing fixtures, and fight results.

Climbing IAB 500

Stories, articles, news, and reference to indoor and outdoor climbing, including mountaineering, free climbing, rock climbing, and bouldering.

Cricket IAB 491

Stories, articles, news, and reference to cricket including professional competitions, tournaments, fixtures, results, standings, players, and teams.

Cycling IAB 492

Stories, articles, news, and reference to cycling including professional cycling, cyclists, and events.

Darts IAB 493

Stories, articles, news, and reference to darts including professional darts players and competitions.

Disabled Sports IAB 494

Stories, articles, news, and reference to disabled sports including blind soccer, deaf soccer, goalball, hand-cycling, wheelchair racing, wheelchair soccer, wheelchair rugby, wheelchair hockey, wheelchair tennis, wheelchair sailing, wheelchair basketball, wheelchair dance, wheelchair curling, wheelchair fencing, and sitting volleyball.

Diving IAB 495

Stories, articles, news, and reference to divers and diving both as a competitive sport and a recreational pastime.

Equine Sports IAB 496

Reach Segment that contains all child segment definitions. Also includes articles, stories, and reference to equestrian activities such as dressage, show jumping, eventing, pony trials, fox hunting, riding, pony trekking, roping, rodeo, barrel racing, polo, gymkhana, and so on. Includes Horse Racing as a distinct child segment.

Extreme Sports IAB 498

Reach Segment that contains all child segment definitions.

Field Hockey IAB 509

Stories, articles, news, and reference to field hockey, fixtures, results, players, and teams.

Figure Skating IAB 510

Stories, articles, news, and reference to figure skating, figure skaters, figure skating events, and competitions.

Fishing Sports IAB 511

Stories, articles, news, and reference to fishing and angling, coarse fishing, fly fishing, freshwater, saltwater, and sea fishing, and fishing equipment.

Formula 1

Stories, articles, news, and reference to Formula 1, races and results, drivers, and teams.

Golf IAB 512

Stories, articles, news, and reference to golf, golfers, golf courses, golfing events, and tournaments.

Gymnastics IAB 513

Stories, articles, news, and reference to gymnastics, gymnasts, gymnastic events, and competitions.

Horse Racing IAB 497

Stories, articles, news, and reference to horse racing, including jump races, flat races, steeplechasing, harness racing, trotting as well as associated topics around racehorse breeding, stud farms, training, organizations, sales, and breezes.

Hunting and Shooting IAB 514

Stories, articles, news, and reference to hunting and shooting, including game and big-game hunting and shooting, hunting seasons and rules, licensing, and hunting and shooting gear.

Ice Hockey IAB 515

Stories, articles, news, and reference to ice hockey, fixtures, results, players, and teams.

Inline Skating IAB 516

Stories, articles, news, and reference to roller skating and inline skating, roller blading, roller hockey, roller disco, and park skating.

Lacrosse IAB 517

Stories, articles, news, and reference to lacrosse, fixtures, results, players, and teams.

Martial Arts IAB 520

Stories, articles, news, and reference to martial arts, including mixed martial arts (MMA), karate, judo, muay thai, kung fu, kickboxing, ninjitsu, sambo, taekwondo, tai chi, and wrestling.

Motorcycle Sports IAB 519

Stories, articles, news, and reference to motorcycle sports, including Motocross, motorcycle trials, speedway, motorcycle sidecar racing, Isle of Man TT, World Superbike Championship, MotoGP races, and results, drivers, and teams.

Olympic Sports IAB 521

Reach Segment that contains all child segment definitions.

Paintball IAB 501

Stories, articles, news, and reference to paintball.

Poker and Professional Gambling IAB 524

Stories, articles, news, and reference to poker, professional gambling, and professional gambling tournaments and events.

Rodeo IAB 525

Stories, articles, news, and reference to rodeo and rodeo events, including bull and bareback horse riding, calf roping, and steer wrestling.

Rowing IAB 526

Stories, articles, news, and reference to rowing, including competitive events and championships.

Rugby IAB 527

Reach Segment that contains all child segment definitions.

Rugby Union IAB 529

Stories, articles, news, and reference to rugby union, competitions, fixtures, results, players, and teams.

Sailing IAB 530

Stories, articles, news, and reference to sailing, including competitive sailing, races and competitions such as the America's Cup, and the Vendee Globe.

Scuba Diving IAB 502

Stories, articles, news, and reference to scuba diving, including scuba diving courses, equipment, and destinations.

Skateboarding IAB 503

Stories, articles, news, and reference to skateboarding, skateboarders, skate parks, and skateboarding equipment.

Skiing IAB 531

Stories, articles, news, and reference to skiing, ski equipment, alpine skiing, nordic skiing, indoor and dry slope skiing, ski resorts, and competitive skiing.

Snooker/Pool/Billiards IAB 532

Stories, articles, news, and reference to snooker, pool, and billiards including cues and equipment, as well as competitions and events.

Soccer IAB 533

Stories, articles, news, and reference to soccer, including major national international leagues and competitions, fixtures, results, players, and teams.

Softball IAB 535

Stories, articles, news, and reference to softball, fixtures, results, players, and teams.

Sports Equipment IAB 551

Stories, articles, news, and reference to sports equipment, including sports footwear and clothing, rackets, bats, clubs, balls, etc., and protective equipment.

Sports IAB 483

Reach Segment that contains all child segment definitions

Squash IAB 536

Stories, articles, news, and reference to squash, rackets and equipment, competitions and events.

Summer Olympic Sports IAB 522

Stories, articles, news, and reference to the summer Olympic Games, events, and athletes.

Surfing and Bodyboarding IAB 505

Stories, articles, news, and reference to surfboarding, bodyboarding, longboarding, shortboarding, paddleboarding, wind-surfing, and kite surfing.

Swimming IAB 537

Stories, articles, news, and reference to swimming, including competition and events.

Table Tennis IAB 538

Stories, articles, news, and reference to table tennis, table tennis equipment, competitions and events.

Tennis IAB 539

Stories, articles, news, and reference to tennis, rackets and equipment, professional tennis players and tournaments including grand slam events.

Track and Field IAB 540

Stories, articles, news, and reference to track and field, events, athletes, track and field competitions and events.

Volleyball IAB 541

Stories, articles, news, and reference to volleyball, fixtures, results, players, and teams.

Walking IAB 542

Stories, articles, news, and reference to competitive and race walking, walking races and events.

Water Polo IAB 543

Stories, articles, news, and reference to water polo, water polo games and results.

Waterskiing and Wakeboarding IAB 506

Stories, articles, news, and reference to water skiing and wakeboarding.

Weightlifting IAB 544

Stories, articles, news, and reference to weightlifting, including weightlifting exercises, competitive weightlifting, weights, and weightlifting equipment.

Winter Olympic Sports IAB 523

Stories, articles, news, and reference to the winter Olympic Games, events, and athletes.

Winter Sports

Stories, articles, news, and reference to winter sports including skiing, snowboarding, ice-hockey, ice-skating, speed skating, bobsleigh, and luge.

Wrestling IAB 546

Stories, articles, news, and reference to competitive wrestling, competitions, and events, as well as wrestling promotions, events, and wrestling characters.

Tech

Tech Lovers829.340

These elegant readers embrace technology as a true lifestyle They look forward to content about innovations, gadgets, and the future of the digital world For them, technology is a symbol of progress, a dance of smart solutions and groundbreaking possibilities, which they explore with unmatched style and curiosity, from the first code to the virtual horizon. Some keywords: Tech,Category/tech,Innovation_Technology,IAB-video-gaming,Apple-pay,Google-glass,Google-home,Virtual-reality,Chromecast,Cryptowall,VPN,Powerbanks,Unix,Cloud,Cloud-computing,Apple-watch,Smartwatch shop

Developer632.643

Programmers are enthusiastic individuals with a passion for creating and developing software They are interested in various programming languages, technologies, and frameworks Programmers enjoy solving complex problems, building applications, and working on innovative projects. Some keywords: programming, programmer, software developer, software engineer, PHP, JavaScript, C##, Tech, Category/tech, Innovation_Technology, IAB-video-gaming, Apple Pay, Google Glass, Google Home, Virtual Reality, Chromecast, Cryptowall, VPN, Power banks, Unix, Cloud, Cloud computing, Apple Watch, Smartwatch shop

Apple Enthusiasts245.754

Apple enthusiasts are passionate about Apple Inc's products and technologies They are interested in the latest developments and launches from Apple, such as iPhones, MacBooks, iPads, Apple Watches, and other Apple devices Apple enthusiasts appreciate the seamless user experience, elegant design, and reliable performance of Apple products. Some keywords: Macintosh, iPhone, iOS, iPad, iPod, Apple, iWatch, tech

Tech Contextual

Antivirus Software IAB 608

Articles, news, guides, listings, and reference to anti-virus software, including reviews, listings, tutorials, Q&As, and courses.

Artificial Intelligence IAB 597

Articles, news, and reference to AI, NLP, research, innovations, uses, product applications, and history including reviews, listings, tutorials, Q&As.

Browsers IAB 609

Articles, news, guides, and reference to web browsers, including reviews, listings, tutorials, Q&As, and courses.

Cameras and Camcorders IAB 633

Articles, news, guides, listings, and reference to digital cameras, film cameras, camcorders, reviews, tips and techniques, classes, services, consumables, courses, news, trends, and magazines.

Cloud Computing IAB 620

Articles, news, guides, listings, and reference to Cloud Computing processes, software, architecture, security and privacy, emerging trends, service models, companies and suppliers, deployment models.

Communication IAB 80DV8O

Articles, news, guides, listings, and reference to communication apps.

Computer Animation IAB 610

Articles, news, guides, listings, and reference to animation software, including reviews, listings, tutorials, Q&As, and courses.

Computer Networking IAB 600

Articles, news, and reference to networking software, hardware, protocols, standards, and systems including reviews, listings, tutorials, Q&As, resources.

Computer Peripherals IAB 601

Articles, news, guides, listings, and reference to peripherals such as keyboards, mice, monitors, printers, cameras, and other input and output devices including reviews, listings, tutorials, Q&As.

Computing IAB 599

Reach Segment that contains all child segment definitions.

Consumer Electronics IAB 632

Reach Segment that contains all child segment definitions. Matches as a reach segment but also includes additional generic terms around consumer electronics such as printers, paper shredders, radios, karaoke machines, retail sales, MP3 players, music systems trends, trade shows like CES, and services.

Email IAB 623

Articles, news, reviews, and reference to email clients, including How-tos and guides.

Graphics Software IAB 614

Articles, news, guides, listings, and reference to computer graphics software, including tools for graphic design, drawing, and other 2D graphics, including reviews, listings, tutorials, Q&As, How-tos, and courses.

Information and Network Security IAB 618

Articles, news, and reference to network security, firewalls, authentication, security management, network attacks, antivirus software, encryption, penetration testing, vulnerabilities, and more.

Internet for Beginners IAB 624

Content including tutorials, articles, Q&A, How-to guides, reference materials, software tools, courses, and learning materials for beginner internet usage.

Internet IAB 619

Reach Segment that contains all child segment definitions. Also matches content about more general terms around internet security, privacy, technologies, solutions, and trends.

IT and Internet Support IAB 626

Articles, news, guides, and reference to IT and Internet support, training, services, network engineering, managed services, staffing, HR, tools, and software.

Laptops IAB 630

Articles, news, reviews, listings, and reference to laptop computers.

Maps & Navigation IAB WQC6HR

Articles, news, guides, listings, and reference to maps and navigation apps.

Operating Systems IAB 615

Articles, news, and reference to Operating Systems, including mobile, desktop, and other devices like set-top boxes and consoles, including How-tos, reference, listings, components, and development.

Photo Editing Software IAB 604

Articles, news, guides, listings, and reference to photo editing software, including reviews, listings, tutorials, Q&As, How-tos, and courses.

Programming Languages IAB 631

Content including tutorials, articles, Q&A, reference materials, software tools, and frameworks about programming languages, including historical languages.

Robotics IAB 638

Articles, news, and reference to robots and robotics, including their design, programming, manufacture, and use.

Search IAB 627

Articles, news, and reference to search engine technologies, programming, and terminology.

Smartphones IAB 635

Articles, news, guides, listings, and reference to internet-enabled mobile phones, including buying guides, reviews, tips, history, trends, and features.

Social Networking IAB 628

Articles, news, and reference to social networking, safety, privacy, influencers and influencer marketing, services, and advice, but not necessarily the social sites themselves. Sometimes mistakenly picks up social links.

Software and Applications IAB 602

Reach Segment that contains all child segment definitions.

Tablets and E-readers IAB 636

Articles, news, guides, listings, and reference to tablets and e-readers, including buying guides, reviews, tips, history, trends, features, and usage.

Technology & Computing IAB 596

Reach Segment that contains all child segment definitions.

Virtual & Augmented Reality IAB 639

Articles, news, reviews, listings, and reference to virtual, mixed, and augmented reality environments and games, as well as virtual reality hardware such as glasses, headsets, controllers, and other accessories.

Wearable Technology IAB 637

Articles, news, guides, listings, and reference to smartwatches, fitness trackers, sports tech, running watches, including tech news, reviews, and guides.

Web Conferencing IAB 607

Articles, news, guides, listings, and reference to web and video conferencing software, including reviews, listings, tutorials, and Q&As.

Web Development IAB 621

Articles, news, guides, tutorials, and reference to web development processes, software, architecture, security and privacy, emerging trends, companies and suppliers, and deployment models.

Web Hosting IAB 622

Articles, news, reviews, listings, and reference to web hosting and web hosting providers, including How-tos and tutorials on designing and creating websites.

Travel

Summer1.944.906

These passionate travelers embrace summer as their ultimate escape They enjoy content about sunny destinations, idyllic beaches, and the timeless allure of summer vacations. Some keywords: IAB-Travel, IAB-Reizen, Lifestyle-Travel, Lifestyle-Reizen, Travel-Vacation, family vacation, beach vacation, summer vacation, last minutes, Airbnb, beach lovers, air travel, sun vacation, cruise vacation

Wintersport1.815.756

These travelers embrace winter as their ultimate refuge They long for content about snow-covered mountains, cozy chalets, and the timeless allure of winter vacations For them, winter is a symphony of adventure and coziness, an elegant dance through cold air and warm moments, which they experience with unmatched style and enthusiasm, from the first descent to the après-ski by the fireplace. Some keywords: winter sports season, winter sports, skiing, ice skating, cross-country skiing, ski jumping

Camping901.310

These stylish adventurers embrace nature as their ultimate refuge They crave content about serene campgrounds, crackling campfires, and the timeless allure of camping under the stars For them, the wilderness is a symphony of peace and discovery, an elegant dance between tents and trails With a passion for natural beauty and outdoor exploration, they experience it with unmatched style and excitement, from forest walks to setting up their own campsite. Some keywords: expensive car brands/keywords, luxury/cruises/investing

Travelers522.035

Travel enthusiasts are adventurous individuals passionate about discovering new destinations, cultures, and experiences They have a broad interest in travel, from adventure trips and backpacking to luxury vacations and city breaks Travel enthusiasts are interested in planning their trips, exploring the sights and attractions of their destinations, and learning about local culture and history. Some keywords: Travel Vacation, Weekend getaway, Family vacation, Beach vacation, Summer vacation, Last-minute deals, Airbnb, City trip, Beach lovers, Airplane vacation, Sun vacation, Cruise vacation, City trip

Citytrip374.671

These passionate explorers embrace the city as their playground They long for content about hidden gems, bustling streets, and the unforgettable charm of urban adventures For them, the city is a work of art with culture and exploration, an elegant dance of architecture and vitality that they traverse with unmatched style and enthusiasm. Some keywords: citytrip, Praag, Rome, Parijs, London, Berlijn, Short stay, hotel

Cruise151.154

These refined travelers embrace the sea as their ultimate refuge They yearn for content about luxurious ships, exotic destinations, and the timeless allure of cruises For them, a cruise is a symphony of relaxation and discovery, an elegant journey through waves of comfort and adventure that they experience with unmatched style and curiosity, from embarkation to the open sea. Some keywords: Cruise, Cruiseship, holland america line

Travel Contextual

Adventure Travel IAB 665

Stories, articles, and guides to travel that includes physical activity such as walking, trekking, hiking, climbing, expeditions, safaris, river and ocean boating, biking, and photography tours.

Africa Travel IAB 656

Stories, articles, reference, and reviews for travel and attractions, sites, and activities in the African continent.

Air Travel IAB 672

Stories, articles, reviews, and guides to travel by air.

Asia Travel IAB 657

Stories, articles, reference, and reviews for travel and attractions, sites, and activities in Asia, including Southeast Asia, Western Asia, Central Asia, and Eastern Asia.

Beach Travel IAB 673

Stories, articles, reviews, and guides to beach and island holidays.

Bed & Breakfasts IAB 674

Stories, articles, reviews, and listings for Bed and Breakfast accommodation.

Budget Travel IAB 675

Stories, articles, reviews, and guides to low-cost travel options, cheap airfares, and low-cost accommodation.

Business Travel IAB 676

Stories, articles, and guides to travel for business and corporate travelers, including business travel management, accounting, software and systems, risk management, and platforms.

Camping IAB 677

Stories, articles, and guides to camping holidays, equipment, tips, advice, campsites, and glamping.

Cruises IAB 678

Stories, articles, reviews, guides, and listings for cruises.

Day Trips IAB 679

Stories, articles, reviews, and guides to day trips.

Europe Travel IAB 659

Stories, articles, reference, and reviews for travel and attractions, sites, and activities in Europe, including the UK, Western Europe, and Eastern Europe.

Family Travel IAB 666

Stories, articles, reviews, guides, and listings for family travel, including family holidays, beach trips, camping, amusement, water and theme parks.

Holidays

Stories, articles, reviews, guides, and listings for holidays and vacations, including summer and winter breaks as well as destinations and resorts.

Holidays IAB 1KXCLD

Reach Segment that contains all child segment definitions.

Hotels and Motels IAB 668

Stories, articles, and guides to hotels and motels, including listings and reviews globally.

National & Civic Holidays IAB 157

Articles, stories, and reference to national and civic holidays relevant to the appropriate language geographies.

Rail Travel IAB 669

Stories, articles, reviews, and guides to travel by train.

South America Travel IAB 662

Stories, articles, reference, and reviews for travel and attractions, sites, and activities in South America.

Travel Accessories IAB 654

Stories, articles, reviews, and listings about travel accessories, including luggage, power adapters, camping and hiking equipment, travel containers and pillows, electronics, and locks.

Travel IAB 653

Reach Segment that contains all child segment definitions.

Travel Locations IAB 655

Reach Segment that contains all child segment definitions.

Travel Preparation and Advice IAB 663

Stories, articles, reference around travel preparation and advice such as vaccinations, travel tips, governmental travel guidance, and warnings.

Travel Type IAB 664

Reach Segment that contains all child segment definitions.