Ages from our CRM system and look a likes

Ages from our CRM system and look a likes

Ages from our CRM system and look a likes

Ages from our CRM system and look a likes

Ages from our CRM system and look a likes

Ages from our CRM system and look a likes

The business car leasing persona is a professional individual who uses lease contracts to obtain representative and functional vehicles for business purposes, with an emphasis on efficiency and comfort. Some keywords: lease deals, tax addition, car lease, leasing, lease

Private leasing is a popular form of car rental where individuals lease a car for an extended period, typically several years, at a fixed monthly rate Private leasing offers convenience and flexibility, as it often includes maintenance, insurance, and other costs. Some keywords: private lease, Carefree driving, lease deals, tax addition, car lease, leasing, lease

These modern adventurers embrace the world of mopeds and scooters, whether they are electric or not They long for the thrill of the open road, speed, and the feeling of freedom For them, mopeds and scooters are a symphony of innovation and nostalgia, a ride full of sustainable power, style, and discovery. Some keywords: electric scooter, AGM, scooter, vespa, kymco, moped, helmet requirement, Piaggio

People who love cars with a preference for electric vehicles. Some keywords: Electric driving, Electric car, sustainability, tax addition, company car, 100% electric car, fiscal tax addition, automotive, energy transition, EV, Tesla, Toyota Prius, BMW i3, Opel Ampera, charging station, electric i3

People who love cars with a preference for the brand Mercedes. Some keywords: mercedes, AMG, Maybach, c-class, g-class, e-class, s-class, brands/mercedes, mercedes sl, cl-class, cla-class, clk-class, clc-class, cls-class, gla-class, gl-class, glc-class, gle-class, glk-class, gls-class, sl-class, slc-class, slk-class, b-class

People who love cars with a preference for the brand BMW. Some keywords: xdrive25e, bmw, Bavarian, gran coupé, xdrive gran coupé, M models, X1, X3, X5, i3, i7, i8

Every car has something unique, and this person is interested in everything related to cars. Some keywords: audi, volkswagen, opel, mercedes, bmw, alfa romeo, bentley, peugeot, citroën, ferrari, fiat, jaguar, infinity, jeep, kia, lexus, land rover, ford, nissan, porsche, renault, skoda, suzuki, toyota, volvo, dream car

People who love cars with a preference for the VW brand. Some keywords: volkswagen, vw, jetta, vw golf, vw passat, brands/volkswagen, beetle, polo, Scirocco, golf gti, golf 8, Volkswagen ID4, Volkswagen ID3, Space Vizzion, fox, tiguan, touareg, touran, sharan, bora, corrado

People who love cars with a preference for the brand Audi. Some keywords: audi, audi tt, audi a3, audi a5, audi a6, audi q3, audi q5, audi q7, audi a8, audi r8, audi quattro, audi rs, brands/audi

People who love cars with a preference for the Porsche brand. Some keywords: 911, 911 targa, 911 GTS, 924, 912,cayenne, caymann, boxter, roadster, Taycan

rolls-royce bentley bugatti lamborghini ferrari aston martin porsche maserati mcLaren mercedes-benz bmw BMW audi jaguar land rover

People who love cars with a preference for the Toyota brand. Some keywords: toyota, toyota aygo, toyota corolla, toyota rav4, toyota c-hr, toyota prius, Toyota yaris, toyota aygo, toyota corolla, toyota rav4, toyota c-hr, toyota prius, Toyota yaris

People who love cars with a preference for ride-sharing. Some keywords: Smart travelers who choose carpooling! Save costs, reduce traffic, and make new connections. Sustainability meets convenience in every ride. Join and share the journey!

People who love cars with a preference for the brand Land Rover. Some keywords: land rover, land rover, range rover, evoque, discovery, velar, land rover sport, range rover sport svr, brands/land-rover

People who love cars with a preference for the Opel brand. Some keywords: opel, opel parts, opel, opel corsa, corsa, astra, insignia, zafira, mokka x, crossland x, grandland x, opel's GM, opel karl, ampera-e, opel ampera-e

People who love cars with a preference for the brand Hyundai. Some keywords: hyundai, hyundai santa fe, hyundai atos, hyundai tucson, hyundai i10, hyundai i20, hyundai i30, hyundai i40, hyundai accent, hyundai genesis, hyundai getz, hyundai ioniq, hyundai ix35, hyundai ix55, hyundai kona, hyundai kona electric, hyundai veloster

People who love cars with a preference for the brand Citroen. Some keywords: citroën, citroën c1, citroën c2, citroën c4, crossover C4, cactus, grand Picasso, citroen c1, citroen c2, citroen c3, citroen c4, brands/citroen, citroen c5, citroen c6, citroën c5, citroën c6, xsara, xsara picasso

People who love cars with a preference for the brand Fiat. Some keywords: fiat, fiat panda, fiat punto, fiat grande, fiat grande punto, fiat 500x, fiat 500, fiat ducato, fiat 124, fiat chrysler automobiles, fiat chrysler, fiat bravo, tipo hatchback, fiat tipo sedan

People who love cars with a preference for the Renault brand. Some keywords: renault, renault megane, clio, twingo, kadjar, talisman, scenic, espace, brands/renault

People who love cars with a preference for the brand DS. Some keywords: ds, crossback e, grand chic, so chic, ds 4, ds 3, ds 5, ds 3 Crossback E-Tense, ds 3 Crossback, ds 7, crossback, ds3, ds4, ds5, ds7

People who love cars with a preference for the brand Nissan. Some keywords: Nissan Micra, Nissan Juke, Nissan Qashqai, Nissan X-Trail, Nissan Note, Nissan Leaf (electric car), Nissan NV200, Nissan NV300, Nissan NV400, Nissan Navara, Nissan 370Z, Nissan GT-R

People who love cars with a preference for the Volvo brand. Some keywords: volvo, volvo c70, volvo v70, volvo xc60, volvo s60, volvo v60, volvo xc40, volvo v40, volvo d40, volvo v90, volvo 121, volvo 360c

These consumers are very interested in electric cars en topics like sustainability or the environment

People who love cars with a preference for the Peugeot brand. Some keywords: peugeot, peugeot 106, peugeot 206, peugeot 306, peugeot 207, peugeot 307, peugeot 3008, peugeot 407, peugeot 4007, peugeot 508, peugeot 5008, peugeot 607, peugeot sprinter, peugeot partner, peugeot rcz, e-208

People who love cars with a preference for the brand Ford. Some keywords: Ford Fiesta, Ford Focus, Ford Puma, Ford Kuga, Ford Mondeo, Ford EcoSport, Ford Mustang, Ford Explorer, Ford Transit Connect, Ford Transit Custom, Ford Ranger, Ford Edge, Ford S-MAX, Ford Galaxy, Ford Transit

People who love cars with a preference for the brand Leapmotor Some keywords: leapmotor, T03, C10, C11, C16, B10, B05, B01, A10, REEV, Leap Motor, Leapmotor International, Stellantis, compacteEV

People who love cars with a preference for the brand Kia. Some keywords: kia Besta, kia Carens, kia Carnival, kia Ceed, kia Cerato, kia Clarus, kia Joice, kia K-series, kia Magentis, kia Mentor, kia Niro, kia Opirus, kia Optima, kia Picanto, kia Pregio, kia Pride, kia Pro Ceed, kia Rio, kia Sephia, kia Shuma, kia Sorento, kia Soul

People who love cars with a preference for the brand Mazda. Some keywords: Mazda 2, Mazda 3, Mazda 6, Mazda MX-5, Mazda CX-3, Mazda CX-30, Mazda CX-5, Mazda CX-9, Mazda MX-30

People who love cars with a preference for the Renault brand. Some keywords: renault scenic, Scénic, EV87, EV87 Long Range Iconic

People who love cars with a preference for Oldtimers. Some keywords: A segment consisting of classic cars

People who love cars with a preference for pickups. Some keywords: Pickup, Pick-up, Jeep, Dodge Ramvan, Ram 1500 TRX, FORD F-150, dodge ram

This group of people has a deep love for books, literature, and the written word They are always looking for new stories, authors, and literary works to discover. Some keywords: IAB Books and Literature, Stieg Larsson, Hans Faber, Baantjer, Nicci French, Harlan Coben, Camilla Grebe, Sarah Bailey, Robert Fabbri, Eva Burgers, Dan Brown, Maria Adolfsson, Johan Andersen, MJ Arlidge

Self-employed individuals shaping their own journeys. Embracing autonomy, they quietly redefine success. Join the community of self-driven doers and carve out your path with purpose. Some keywords: self-employed, entrepreneur, freelancer, independent professional, independent business owner, solo entrepreneur, self-employed worker, independent professional practitioner

Small and medium-sized business (SMB) enthusiasts have a special interest in the small and medium-sized business (SMB) sector and its contribution to economies and communities They are interested in entrepreneurship, business development, and innovation. Some keywords: own business, business plan, venture capital, VAT return, VAT, accounting system, financial statements preparation, turnover tax, corporate income tax, organizational structure, financial administration, SME, self-employed, startup, kickstart, rockstart, small and medium-sized enterprises

This group of people has a specific interest in achieving leadership or higher positions within organizations They are interested in developing leadership skills, making strategic decisions, and managing teams. Some keywords: management, manager, board of directors, consultancy, self-employed, management job vacancy

Installer enthusiasts have a special interest in performing installations and handyman work in and around the home and workplace They enjoy solving technical problems and setting up systems. Some keywords: ventilation systems, heat source, central heating installation, installer, central heating technician, installation company

Meet the Startup Pioneers: driven visionaries and entrepreneurs bursting with innovative ideas. Tech-savvy and trend-conscious, they're ready to take risks. With a passion for growth and disruption, they're always seeking new opportunities and solutions to transform the market.

The persona focuses on various aspects of corporate finance, such as providing loans and credits to businesses, assessing the financial health of companies, and advising companies on their financial strategies. Some keywords: IABClass Business & Finance, stock markets, stocks, shareholders, entrepreneurship, entrepreneurs, investments, business law, own business, financing, loans, business plan, venture capital, VAT return, VAT, VAR statement, payroll

Small and medium-sized business (SMB) enthusiasts (No ZZP) have a special interest in the small and medium-sized business (SMB) sector and its contribution to economies and communities They are interested in entrepreneurship, business development, and innovation. Some keywords: own business, business plan, venture capital, VAT return, VAT, accounting system, financial statements preparation, turnover tax, corporate income tax, organizational structure, financial administration, SME, self-employed, startup, kickstart, rockstart, small and medium-sized enterprises

Hospitality enthusiasts have a passion for the hospitality industry and everything related to it They enjoy discovering new restaurants, cafes, bars, and other hospitality establishments. Some keywords: entertainment, hotel, terrace, hotels, going out, cafe, restaurant, and catering

These driven entrepreneurs breathe hospitality and are constantly seeking insights and inspiration for their hospitality business They enjoy reading content about culinary trends, operational efficiency, and innovative concepts For them, hospitality is more than a business; it's a continuous pursuit of excellence in taste, service, and experience, where every choice and decision contributes to creating memorable moments for their guests. Some keywords: Combination of SME and Hotel, Bar, Restaurants

Self-employed professionals without employees, working independently and providing specialized services.

Education professionals are dedicated individuals who are passionate about shaping the next generation and continuously improving their teaching practice. They are deeply invested in developments within the education sector, such as new didactic methods, educational innovations, and policy changes that impact their daily work in the classroom. Education professionals stay informed about trends like AI in education, inclusive teaching, and evidence-based learning, while navigating challenges such as teacher shortages, workload pressures, and evolving curriculum demands.

This group of people is interested in the fascinating world of construction and engineering They follow the latest developments in the construction industry, including innovative materials, sustainable construction practices, and groundbreaking technologies Construction and engineering enthusiasts may be interested in information about architecture, construction methods, construction projects, and design concepts. Some keywords: logistics, factories, industry, machines, technology, goods flow, environmental zone, road transport, container ship, construction, contractor, supervisor, construction worker, excavator operator, installer

Very small businesses with 2 to 9 employees, focusing on flexibility, niche markets, and personalized services.

Small businesses with 10 to 49 employees, balancing operational management with growth potential and customer engagement.

Medium-sized businesses employing between 50 and 249 staff, managing operational efficiency and market expansion.

Specialized business service providers offering consultancy, technical solutions, or niche services tailored to specific industries.

Companies established within the past year, encompassing startups and early-stage ventures.

Companies providing rental and leasing services, as well as business support services to other companies or individuals.

Companies offering professional services that do not fit in traditional categories, providing expertise and support to businesses or individuals.

Healthcare providers including hospitals, clinics, and wellness centers, offering medical treatment, preventive care, and wellness services.

Educational institutions and services including schools, universities, and training providers, focusing on learning, skill development, and knowledge enhancement.

Retail companies selling goods directly to consumers, through physical stores or online channels, prioritizing customer experience and product variety.

Companies involved in the extraction, processing, and distribution of raw materials, as well as industrial production and manufacturing.

Companies engaged in construction, renovation, and infrastructure projects for residential, commercial, and industrial purposes.

Organizations in sports and cultural sectors, providing events, training, and recreational activities for individuals and communities.

Information and communication technology companies offering software, hardware, IT services, and digital solutions for individuals and organizations.

Banks, insurance firms, and financial service providers offering loans, investments, and financial advice to individuals and businesses.

Wholesale companies supplying products to retailers, businesses, or institutions, managing bulk logistics and distribution channels.

Hospitality businesses including restaurants, hotels, cafes, and catering services, focused on food, beverages, accommodation, and guest experiences.

Transportation and logistics companies managing freight, storage, and distribution for goods and services across regions.

Businesses that have been established in the last three months, representing new market entries and startups.

Businesses that have opened within the last month, representing the newest additions to the market landscape.

Companies in the automotive industry, including manufacturers, dealerships, and service providers, focused on vehicle sales, maintenance, and innovation in mobility solutions.

Government institutions and public sector organizations responsible for policy implementation, administration, and public services.

Medium to large-sized enterprises with 250 or more employees, focusing on structured management, growth, and corporate strategy.

Career enthusiasts are driven individuals passionate about their professional development and success They have a strong interest in exploring various career opportunities, acquiring new skills, and achieving professional goals Career enthusiasts follow trends and developments in the job market, such as emerging industries, technological changes, and shifting work patterns. Some keywords: Temporary work, job searching, internal recruitment, recruitment and selection, CV, UWV (Employee Insurance Agency), labor mediation, labor bureau, labor market, labor organization, jobs, job site, occupation, career aptitude test, part-time job, career, flexible work, headhunter, career

Job seekers with a strong interest in their professional development and growth in the field of management & leadership.

Job seekers with a strong interest in their professional development and growth in the field of sales & marketing. Some keywords: Sales professionals, Marketing job openings, Sales and marketing careers, Sales jobs, Marketing vacancies, Commercial job market, Applicants in Sales and Marketing, Recruitment in Sales and Marketing, Account managers, Marketers, Sales and marketing positions, Sales and marketing job market, Sales and marketing education, Commercial jobs, Sales and marketing teams

Job seekers with a strong interest in their professional development and growth in the field of automation and ICT. Some keywords: Developer, Programmer, HTML, Phyton, PHP, Java, IT, ICT

Job seekers with a strong interest in their professional development and growth in the field of administration. Some keywords: Financial management, Financial accounting, Financial control, Financial bookkeeping, Financial recordkeeping, Fiscal administration, Accounting and finance, Monetary management, Financial operations

Job seekers with a strong interest in their professional development and growth in the field of logistics. Some keywords: Logistics personnel, Logistics job openings, Logistics careers, Supply chain jobs, Transport sector job seekers, Logistics job market, Logistics applicants, Logistics recruitment, Warehouse workers, Distribution center jobs, Transportation and logistics job seekers, Logistics training, Logistics job market, Logistics workforce, Logistics job board

Job seekers with a strong interest in their professional development and growth in the field of engineering and installation technology. Some keywords: Installation technology, Installation sector, Installation industry, Technical installations, Technical systems, Technical facilities, Installation engineering, Installation trade, Technical infrastructure

Job seekers with a strong interest in their professional development and growth in the field of healthcare. Some keywords: Healthcare job seekers, Medical professionals seeking employment, Health sector job applicants, Healthcare employment seekers, Health industry job hunters

Careers Productie, Techniek & installatietechniek

Culture enthusiasts have a deep appreciation for art, history, traditions, and diversity They are interested in discovering and experiencing various forms of culture, such as visual arts, music, dance, theater, literature, and architecture Culture enthusiasts visit museums, galleries, concerts, theater performances, and cultural events to immerse themselves in artistic expression and historical context. Some keywords: Artist, artwork, art fair, painting, watercolor, antique, TEFAF (The European Fine Art Fair), art trade, gallery, expressionism, impressionism, exhibition, museum, interior, Mondrian, collecting, collection, auction, sell at auction, oil painting, cityscape, still life, portrait, composition, realism

Reading content about advanced threats, data encryption, and the protection of digital privacy For them, cybersecurity is a symphony of digital security and innovation, a harmonious dance between network security, malware detection, and ethical hacking. Some keywords: Computer and information technology, GDPR (General Data Protection Regulation), Personal Data Authority, Computer crime, Computer security, Hackers

These economically-minded individuals are deeply invested in understanding the forces that shape markets, industries, and financial systems. They seek accurate data, in-depth analysis, and thoughtful perspectives on economic trends and policies. For them, the economy is a complex ecosystem of opportunities and challenges, requiring constant attention and engagement. With a strong interest in global and local economic developments, they actively follow market movements, government regulations, and business innovations, contributing to conversations on financial growth and sustainability.

Households where the head has completed secondary education, balancing practical skills and general knowledge.

Households where the head has a low education level, which may impact income, occupation, and lifestyle choices.

Households where the head has a higher education degree, often reflecting higher professional qualification and income levels.

Media-entertainment enthusiasts have a passion for everything related to films, television series, music, books, games, and other forms of media entertainment. Some keywords: category/entertainment gossip, Showbusiness

This group of people is passionate about sustainability and is committed to environmental conservation and promoting a sustainable lifestyle. Therefore they are highly interested in green energy. Some keywords: green energy, green electricity, save energy, sustainable living, climate-conscious living, energy cooperative, home insulation, insulation subsidies, LED lighting, energy coach, energy dashboard, energy supplier Netherlands, green electricity suppliers, energy tax, net metering scheme, solar energy, solar panel quotes, buy solar panels, solar panel efficiency, compare solar panels, smart meter, smart thermostat, energy consumption monitor, LED bulbs, home charging station

Nature enthusiasts have a deep passion for the natural world, enjoy outdoor activities, hiking, camping, and exploring ecosystems. Some keywords: nature, climate change, global warming, environmental conservation, parks, ecosystem, environment, recreational activities

This group of people is passionate about sustainability and is committed to environmental conservation and promoting a sustainable lifestyle. Some keywords: sustainability, electric bike, electric car, alternative energy, energy advice, climate change, sustainable construction, sustainable entrepreneurship, sustainable living, sustainable investment, environmentally conscious, ecological living, ecological construction, ecological living, home

DINK (Double Income, No Kids) enthusiasts have a specific interest in leading a lifestyle as a couple with two incomes and no children They value the freedom and flexibility that this life stage offers. Some keywords: DINK (Double Income No Kids), Dual-income household, Childless couple, Childfree lifestyle, Empty nesters, Family planning choice, Couples without children, No children by choice, Economic childlessness, Two-income households, Non-parenting lifestyle, Financial independence, Childless by design, Life without kids, Married without children

This group of people has a special interest in understanding, strengthening, and maintaining family bonds and relationships. Some keywords: IAB Families & Relations, Relationship Partner

This group of readers devours stories about families with children, seeking insight into the complexity of parenting, family bonds, and the joys and challenges of parenthood They cherish realistic and emotional stories that capture the essence of family interactions Whether it's novels, non-fiction, or self-help, these readers want to be inspired by the world of family life. Some keywords: kids, after-school care, adolescents, babies, baby layette, elementary school, childbirth, breastfeeding, stroller, childcare center, teenagers, birth, family, child benefit, children, children's sizes, childcare, stroller, toddler

Higher-income families have a specific lifestyle and interest in managing their finances and enjoying certain privileges that come with their higher income level. Some keywords: Wealthy households, Affluent families, Well-to-do families, Prosperous households, High-income families, Comfortable living, Financially successful families, Well-off households, Affluence and prosperity, Financial stability, Economic well-being, Successful parenting, High-earning families, Financial security, Wealth accumulation

Mother's Day celebrants have a special interest in celebrating and honoring mothers and mother figures. Some keywords: Families with kids and online shoppers, discount lovers, webshop visitors

Empty nesters are individuals who are in a life stage where their children have left home to be on their own This group shows specific interest in dealing with the changes and opportunities that arise after the children have left home. Some keywords: Families with kids above 45 years

Wedding enthusiasts have a special interest in everything related to weddings, from planning and organization to the celebration of love between two people. Some keywords: marriage, wedding, prenuptial agreement, wedding car, wedding dress, wedding plans, community of property, registered partnership, marriage certificate, limited community of property, wedding location

Households with children, covering various age ranges and family dynamics.

Children's toy enthusiasts have a special interest in exploring and selecting educational and entertaining toys for children They understand the importance of toys in developing skills. Some keywords: Children's toys

Families with two children, managing family activities, schooling, and childcare.

Teenagers aged 12 to 18, experiencing secondary education, social growth, and personal development.

Children aged 6 to 12, in primary education, developing fundamental learning and social skills.

Families with one child, balancing parenting responsibilities and household management.

Children aged 2 to 4, exploring independence, social interaction, and basic learning skills.

Young children aged 4 to 6, attending preschool or kindergarten, building basic cognitive and social abilities.

Children aged 10 to 14, attending primary or early secondary school, exploring social and academic skills.

Toddlers aged 1 to 2, learning motor and communication skills, in early stages of family life.

Families with three children, focusing on coordination of school, leisure, and family life.

Families with four children, requiring careful organization and resource management.

Families with five or more children, managing complex family dynamics and household logistics.

These readers are fascinated by the world of fashion and beauty They consume content on the latest trends, makeup, styling tips, and brand innovations Seeking inspiration for their own style and grooming, they like to stay updated on everything related to fashion and beauty. Some keywords: anti-age, balm, beauty, botox, cellulite, collagen, cosmetics, day cream, dermatologist, electrolysis, exfoliation, eyeliner, facelift, figure correction, skincare, hydrate, lifestyle, lip gloss, lipstick, fashion show, fashion trends, fashion weeks, fashion world, fashion designer

This target audience has an intense interest in athletic wear and eagerly reads about athleisure styles, performance-oriented outfits, and emerging sports fashion trends They aim for a seamless blend of comfort and style, both inside and outside the gym, and see sport-related clothing as a statement of their active lifestyle. Some keywords: People with an above-average interest in sportswear have a passionate fascination for the latest trends, technologies, and designs in the world of athletic clothing, appreciating both style and functionality

This target audience is fascinated by the world of lingerie and swimwear and enjoys immersing themselves in content about sophisticated styles, fits, and trends Their curiosity about intime wear knows no bounds as they strive for comfort, self-expression, and a touch of luxury in their wardrobe. Some keywords: Lingerie and swimwear lovers

Visitors to De Telegraaf Webshop or Groupdeal who have an interest in fashion & beauty.

The reader is interested in various aspects of finance, such as personal finance, investments, financial planning, and taxes They may be looking for information and advice to achieve their financial goals and secure their financial future Financial enthusiasts may engage with various sources of information, including books, magazines, websites, podcasts, and financial advisors. Some keywords: Category all finance, business

Investors are individuals who actively engage in investing their money to achieve financial returns They have an interest in various investment instruments, such as stocks, bonds, real estate, investment funds, and cryptocurrency Investors are often looking for information on market trends, company and sector analysis, risk management, and portfolio diversification. Some keywords: Investing, Stock Trading, Bank Loans, Sustainable Investing, Sustainable Investment, Green Investing, ESG Investing, Investment Funds, Stocks, Bonds, investing, return, smart investors, broker, solvency, AAA, AEX, AIM, AMX, ANW, AVA business

Households earning around the median income, representing an average Dutch household in terms of spending and lifestyle.

The persona focuses on various aspects of corporate finance, such as providing loans and credits to businesses, assessing the financial health of companies, and advising companies on their financial strategies. Some keywords: IABClass Business & Finance, stock markets, stocks, shareholders, entrepreneurship, entrepreneurs, investments, business law, own business, financing, loans, business plan, venture capital, VAT return, VAT, VAR statement, payroll

Households with an income 1.5 times the median, enabling moderate lifestyle choices and discretionary spending.

People with an interest in personal finance are focused on understanding and managing their finances, with an emphasis on budgeting, investing, saving, and making informed decisions to optimize their financial well-being. Some keywords: IAB-PersonalFinance, loan, financial, digital intruders, sustainable banking, financial services, internet banking, mobile banking, phone banking, IBAN, bank, banking crisis, bank fraud, bank account, checking account

Households earning below the median income, often managing stricter budgets and essential expenses.

People with an interest in personal finance are focused on managing their finances, with an emphasis on saving, and making informed decisions to optimize their financial well-being. Some keywords: savings account,interest income,emergency fund,automatic saving,budgeting,savings plan,cash reserves,expense control,piggy bank,investment account,short-term goals,long-term goals,financial planning,financial buffer, savings goals,savings motivation,interest rates,periodic saving, expense analysis,financial discipline,saving routine

This target audience is passionate about cryptocurrencies and spends a lot of time reading and researching everything related to this topic They aim to expand their knowledge of blockchain technology, digital currency, and the functioning of financial markets Both experienced cryptocurrency traders and newcomers to the crypto world are part of this group. Some keywords: crypto, cryptocurrency, cryptocurrency wallet, cryptocurrency exchange, blockchain, bitcoin, bitcoins, Libra, altcoin, altcoins, mining, ethereum, ethereums, XRP, litecoin, litecoins, bitcoin cash, EOS, Binance Coin, Bitcoin SV, Tether, Tron, Cardano, Stellar business

Households earning more than twice the median income, reflecting high purchasing power and luxury lifestyle potential.

Households with an income twice the median, often allowing for financial comfort and investment opportunities.

This group of consumers have an above average interest in art.

These readers love baking cakes and sweets and read content about baking techniques, decoration ideas, and delicious recipes Their passion for creating tasty masterpieces knows no bounds as they strive for perfection in every sweet creation. Some keywords: Apple pie, chocolate cake, etc

This target audience has a deep love for indulgent snacks, especially classic comfort foods like fries, hamburgers, and chips. They enjoy exploring different flavors, textures, and styles of these snacks, whether from popular fast-food chains or local favorites. For them, snacks are not just a quick bite but a source of enjoyment and satisfaction, often shared with friends or as a treat after a long day. They seek variety in their snacking experiences, ranging from gourmet twists on traditional fast food to discovering the latest trend in snacks.

The coffee lover, a passionate explorer of flavors, finds joy in every aromatic sip and embraces coffee as an art that enchants all the senses. Some keywords: coffee, cups, Douwe Egberts, Nescafe, Nescafé, latte, cappuccino, espresso, coffee beans, filter coffee, barista, Starbucks, instant coffee, coffee guys, coffee maker, Nespresso

Wine enthusiasts have an interest in exploring different wines, understanding wine regions, grape varieties, and tasting techniques, and often enjoy coming together with others to toast various wines and enrich the culinary experience. Some keywords: wine, Merlot, Cabernet, Chianti, house wine, Vino Tinto, Chardonnay, Sauvignon Blanc, Pinot Noir, Shiraz, food and drink, sparkling

This group of people has a passion for food and enjoys discovering new flavors, culinary trends, and unique dining experiences. Some keywords: Mexican restaurant, food and drink, Mexican dishes, Thai food, Thai restaurant, Surinamese food, Surinamese restaurant, Thai cuisine, fusion cuisine, Heston Blumenthal, global cuisine, haute cuisine, regional dishes, MasterChef, Michelin Guide, food

People with an interest in various beers are enthusiastic connoisseurs who enjoy exploring different beer styles, flavors, and brewing traditions, always looking for new experiences within the world of beer. Some keywords: arctic, ale, Leffe Blond, Allsopp, Crodino, Corona Premier, Untappd, Gulpener, beer drinkers, Lowlander Beer, Winter IPA, Grolsch, Pilsner beer, Budweiser, Carlsberg, Bavaria, Amstel beer, Beerwulf, Trappist, Tripel, Jopen, Oettinger Ale, Hertog Jan, Hoegaarden, wheat beer

Vegans and vegetarians are individuals who follow a lifestyle in which they do not consume animal products They have an interest in plant-based nutrition, animal-friendly alternatives, and reducing animal suffering Vegans not only avoid meat and fish but also dairy products, eggs, and other animal-derived ingredients, while vegetarians do not eat meat but consume dairy and egg products. Some keywords: vegan, veggie, vegetarian, vegetarian

People with an interest in organic food are fascinated by healthy and sustainable food choices, often focused on natural farming methods and minimizing artificial ingredients in their diet. Some keywords: organic food, organic products, health food, natural food store, healthy bakers, Bragg, Sonnentor, House of Nature, physalis, organic food, biodiversity

A passion for outdoor cooking, grilling, and creating tasty dishes over open flames, often in the context of social gatherings and camaraderie. Some keywords: camping, camping, barbecue, BBQ, caravan, tent, sauce, sauces, Remia, camping association, barbecuing, snacks, recipes, charcoal, frying, camper, camping trip

People with an interest in junk food prefer foods with lower nutritional value but high taste and enjoy exploring various aspects of these culinary pleasures, from flavor combinations to the impact on health. Some keywords: hamburgers, pizza, fries, etc.

Visitors to De Telegraaf Webshop or Groupdeal who have an interest in food and/or food related articles

The persona loves gambling and enjoys reading content about games of chance, such as casino games, sports betting, and lotteries. Some keywords: Gambling, betting, gambling tax, lottery, toto, postcode lottery, state lottery, scratch cards, gambling, betting, casino, jacksnl, Jack's Casino, Holland Casino, Gambling Authority

Gender from our CRM system and look a likes

Gender from our CRM system and look a likes

Health fanatics are passionately involved in their health and strive for optimal physical and mental well-being They are actively engaged in a healthy lifestyle and have an interest in various aspects of health and well-being, such as nutrition, fitness, mindfulness, and self-care. Some keywords: Healthy living, telegraph/lifestyle/health, fit and healthy, sports and fitness, healthy eating, health and fitness, green food, acupressure, acupuncture, breathing exercises, aerobics, weight loss, slimming tablets, losing weight

The weight loss-interested persona actively seeks to understand healthy eating habits and exercise with a determination to lose weight and achieve a healthy lifestyle. Some keywords: Overweight, obesity, gastric reduction, body mass index, overweight, gastric band

Individuals focused on medical health are engaged with clinical care, preventive treatments, and healthcare solutions. They seek information on medical news, diagnostics, therapies, medication, and professional healthcare advice. This audience is attentive to managing conditions, understanding treatments, and staying updated on medical innovations. Keywords: medical news, healthcare, preventive medicine, doctors, hospitals, diagnostics, medication, therapy, chronic care, vaccinations, rehabilitation.

Interested in vital health. From boosters to supplements. Choosing a balanced life with nutritional support

The audience within the segment consists of avid readers about cancer and it's research Some keywords: Kankeronderzoek, chemotherapie, radiotherapie, immunotherapie tumor, kankerdiagnose

This segment targets users who have visited at least 4 pages with content about elderly care topics (such as home care, nursing homes, dementia care, caregiver support, senior housing, and related healthcare services) during a specific time period.

Individuals with an interest in healthy sustainability are passionate about promoting a healthy lifestyle and making sustainable choices. Some keywords: This group of people has an interest in health and sustainability

Compassionate individuals dedicated to understanding dementia and memory disorders. They are caregivers, researchers, and advocates, driven by a deep concern for cognitive health. Always seeking knowledge and support, they aim to improve lives and find solutions.

The healthcare-interested persona is passionate about understanding and improving medical care, with a deep interest in medical developments, health policies, and the well-being of individuals Additionally, they enjoy reading content about the ins and outs of health insurance. Some keywords: Health, medical treatment, health care policy, diet, dietary supplements, medical procedure, medicine, herbal medicine, holistic medicine, traditional Chinese medicine, Western medicine, preventive medicine, vaccines, therapy

The allergy-interested persona is curious about allergic reactions, food intolerances, and environmental factors that cause them, with a strong motivation to understand and promote well-being. Some keywords: Skin condition, allergy, hay fever, allergies, allergic, pets, dust mites, pollen, hay fever season

They are curious and passionate individuals who thrive on exploring new hobbies and interests. Whether it’s diving into a new craft, perfecting a skill, or learning about the latest trends, these enthusiasts are always seeking fresh inspiration. They enjoy immersing themselves in activities that fuel their creativity, from photography and painting to fitness and outdoor adventures. Always open to new experiences, they balance their busy lives by dedicating time to the hobbies they love, whether solo or shared with friends. Some keywords: creativity, exploration, DIY projects, outdoor activities, personal growth, and skill development.

These interior enthusiasts embrace the art of creating a home They long for timeless aesthetics, thoughtful decorations, and stylish design elements For them, home interior is a symphony of colors, textures, and furniture pieces, a creative dance between minimalist elegance, vintage charm, and contemporary trends. Some keywords: Interior design, Home decor, Household aesthetics, Indoor furnishings, Domestic styling, House ornamentation, Residential interior, Living space design, In-house decoration, Dwelling embellishment, Inner space decoration, House interior arrangement, Interior decoration, Home styling, Indoor home design, Residential decor, Domestic interiors, House environment, Interior atmosphere, Household interior decor

These passionate DIY enthusiasts embrace home projects as their creative outlet They read content about DIY furniture, painting projects, and garden renewals DIY is a symphony of craftsmanship and satisfaction for them, a dance of creation and improvement. Some keywords: DIY (Do It Yourself), Home improvement, Self-help, Handicraft, Self-reliance, Self-made, Personal projects, Craftsmanship, Homemade, Self-sufficiency, Independent work, Handyman work, Individual projects, Home repair, Self-guided tasks, Self-maintenance, Autodidacticism, Self-constructed, Self-constructed projects

This segment targets users with strong interests in home, gardening, and interior design content during a specific time period. It includes users who have engaged at least 3 times with high-quality content about home and interior topics, gardening concepts like plants and garden tools, interior design elements, or home improvement categorie.

Households owning their home, often reflecting long-term stability and investment in property.

Households living in rental properties, indicating flexibility in residence and potential budget considerations.

Mortgage seekers are people interested in obtaining a mortgage for home purchase or real estate investment They are looking for information about mortgage options, interest rates, repayment schedules, and the required documentation. Some keywords: Mortgage, Home loan, Real estate financing, Property finance, Mortgage rates, Mortgage lenders, Mortgage brokers, Refinancing, Down payment, Fixed-rate mortgage, Adjustable-rate mortgage, Mortgage terms, Mortgage application, Mortgage approval, Loan-to-value ratio, Principal and interest, Mortgage insurance, Closing costs, Equity, Amortization schedule

Real estate enthusiasts have a strong interest in the real estate market and everything related to it They are interested in buying, selling, investing, and managing real estate Real estate enthusiasts follow market trends, price developments, and investment opportunities in various real estate segments, such as residential, commercial real estate, and real estate development. Some keywords: Real estate, Property, Housing market, Realtor, Listings, Real estate agent, Residential properties, Commercial properties, Real estate investment, Rental properties, Home buying, Property management, Real estate development, Housing prices, Mortgage rates, Foreclosure, Property appraisal, Investment properties, Housing affordability, Real estate transactions

This group of readers is interested in everything about household appliences. Some keywords: Refrigerator, Washing machine, Dishwasher, Oven, Microwave, Coffee maker, Toaster, Blender, Food processor, Vacuum cleaner, Iron, Hair dryer, Air conditioner, Heater, Ceiling fan, Electric kettle, Clothes dryer, Freezer, Stove, Garbage disposal

This group of readers has an interest in or owns a second (recreational) home. Some keywords: Second home, Vacation property, Holiday home, Weekend getaway, Retreat property, Summer cottage, Investment property, Seasonal residence, Recreational property, Vacation retreat

Properties valued between €300,000 and €400,000, reflecting comfortable middle-class ownership.

Properties valued between €400,000 and €500,000, indicating higher middle-class or upper-middle-class households.

Properties valued between €200,000 and €300,000, representing standard middle-class housing investments.

Properties valued between €500,000 and €600,000, representing affluent homeowners with substantial property value.

Properties valued below €100,000, often smaller or more affordable housing options.

Households owning properties valued between €100,000 and €200,000, reflecting entry-level property investment.

Properties valued over €1,000,000, representing elite households with high-end real estate investments.

Houses valued €600,000–€750,000, indicating well-off households with luxury property features.

Households owning properties valued €750,000 to €1,000,000, representing premium property ownership.

The travel insurance-interested persona has a great interest in the various aspects of travel insurance, coverages, and terms, with the goal of traveling worry-free and well-protected. Some keywords: Baggage insurance, Cancellation insurance, Travel assistance insurance, Worldwide coverage, Coverage, Premium, Deductible, Policy, Damage, Insurer, Coverage area

Alle verzekeringen samen

Health insurance enthusiasts are individuals engaged in understanding and managing their health insurance They have an interest in various aspects of health insurance, including coverage, premiums, deductibles, and supplemental insurance. Some keywords: Health insurance company, health insurance, insuring orthodontics, health insurance, basic insurance, sickness fund, collective health insurers, orthodontics insurance during pregnancy, youth insurance, collective health insurance, best health insurance

The home insurance-interested persona has a pronounced interest in all aspects of insurance coverage and policies related to homeownership and aims to protect and manage their home thoughtfully. Some keywords: Home contents insurance, Building insurance, glass insurance

Life insurance seekers are people interested in obtaining life insurance to provide financial protection for themselves and their loved ones They want information about different types of life insurance, such as term life insurance and funeral insurance, and the coverages they offer. Some keywords: Funeral, funeral policy, funeral and cremation, death and dying, DELA, Yarden, Monuta, funeral insurance

This segment contains persons with a high interest in articles revolving around business related insurances. Some keywords: Claim explosion, flood insurance, business damage, disability insurance, health insurance, life insurance, pension insurance, keyman insurance, death risk insurance, inventory insurance, building insurance, business travel insurance, credit insurance, guarantee insurance, environmental insurance, professional liability, interruption insurance, contractual liability, employer liability, revenue insurance, business contents insurance, insurance policy, insurance advisor

The auto insurance-interested persona has a deep interest in insurance aspects, coverage options, and rates related to vehicles and strives to make informed decisions for optimal protection. Some keywords: TAG: Insurance or car damage, car insurance, no-claim, all risk, WA casco, damage-free, repair company

These refined connoisseurs embrace the luxurious life as their ultimate pursuit They long for content about lavish retreats, haute couture, and the timeless allure of opulence For them, luxury is a symphony of elegance and pleasure, a harmonious dance between haute cuisine, exclusive travel, and designer creations. Some keywords: IAB-Home Garden, flower bed, house and interior, lawn, vegetable garden, houseplant, fertilizer, vegetable garden, germination, patio, plants, plant pot, potting soil, ornamental trees, ornamental shrubs, ornamental garden, pruning, spade, cultivation layer, garden, gardening, greenhouse, gardening tips, garden pond

These readers are immersed in the world of VOD series and devour content about streaming shows, binge-worthy stories, and entertainment trends They aim for engaging viewing experiences and want to stay updated on the latest and most immersive series. Some keywords: series on Netflix, Disney+, Videoland

This target audience is fascinated by the dynamic world of social media and enjoys content about trends, influencers, and online culture They seek insight into digital interactions and want to discover the latest developments and humorous aspects of the online world. Some keywords: Users coming from social networks

Radio Lovers have a great passion for music which they listen on our radio stations like Radio Veronica, Slam!, 100% NL, Sunlite and Sublime.

The audiophile knows and wants to know everything about music and is always up to date with the latest trends. Some keywords: music-and-audio, music city, Music Events, Spotify

These readers are passionate about multimedia and enjoy reading content about technology, entertainment, and digital creativity They want to stay updated on the latest developments and trends in the world of multimedia. Some keywords: movies, music-and-audio, pop-culture, technology-and-computing, video-gaming, television, YouTube.com, Telegraaf.nl/video/

Movie lovers have a great passion for films and enjoy various genres, directors, and actors. Some keywords: Movies, films, series, Netflix, Videoland, Disney+, Film1, NPO Start, cinema, theater

Podcast enthusiasts are avid listeners who enjoy the world of on-demand audio They are interested in various topics, such as news, science, technology, history, self-development, true crime, comedy, and more. Some keywords: Podcast, Telegraaf, Podcast, music, audio

"Festival-goers" are enthusiastic participants in various festivals They enjoy the atmosphere, music, art, culture, and various activities that these events offer. Some keywords: festivals, Tomorrowland, Amsterdam Dance Event, Lowlands, Pinkpop, Awakenings, Kaaspop, 538 Koningsdag, Koningsdag, Hibernation Festival, Paaspop

The reader loves video games and often plays them for relaxation and entertainment They may be interested in different genres of video games, such as action, adventure, role-playing, strategy, or sports games Game lovers can engage with various platforms, including PC gaming, console gaming, or mobile gaming, and they may be looking for the latest games and accessories to enhance their experience. Some keywords: Rockstar Games, Electronic Arts, Pokemon, Age of Empires, Angry Birds, Assassin's Creed, Call of Duty, Electronic Arts, FIFA, Namco, Nintendo, PS4, PSP, Sega, SimCity, StarCraft, Tekken, Ubisoft, Xbox, gaming, PlayStation

These refined individuals belong to the exclusive target group AB1 They embrace luxury, art, and travel with passion For them, refined experiences, cultural discoveries, and the highest quality are essential Whether it's haute couture, art galleries, or exotic destinations, AB1 individuals aspire to a life infused with elegance and pleasure. Some keywords: Based on people in all segments: Investors/2nd recreation home/Porsche, Volvo, Mercedes, Land Rover, BMW lover/Cryptocurrency and education high

Romantic souls: This group of people loves the concept of romance and everything related to it They enjoy reading romantic books, watching romantic movies, and listening to romantic music They tend to be sensitive and emotional and love sharing their romantic experiences with others. Some keywords: Valentine's Day, romance, love, relationships

This persona is passionate about cycling and uses their bike for various purposes, including recreation, sports, and commuting They are looking for bikes suitable for their specific needs, such as comfortable seating for recreational cycling, lightweight and aerodynamic bikes for sporty cyclists, and bikes with baskets or carriers for commuters. Some keywords: Nature and health lovers, bike-related keywords

This persona has a deep love and care for animals They cherish their pets as full-fledged family members and are involved in animal welfare issues. Some keywords: dog, dogs, cat, cats, pet store, pet stores, pet, pets, animal pet, animal food

These readers seek excitement, mysteries, and profound insights into criminal events For them, crime is a fascinating and complex puzzle, a symphony of investigation and revelations that they follow with unparalleled curiosity, from the first clue to the revelation of the truth. Some keywords: crime, drug trafficking, Ridouan Taghi, drug crime, armed conflict, Peter R. de Vries, Willem Holleeder, Mick van Wely, John van den Heuvel, criminal, manslaughter, criminals, attack, murder, judge, trial, mafia, crime, suspect, crimes, death penalty

People who have retired and are enjoying their well-deserved rest after an active career They have the freedom to fill their days as they wish, often focusing on relaxation, travel, and pursuing personal interests. Some keywords: Pensions, AOW Pension Fund, pension system, pension federation, pension agreement

Families and households living in suburban areas, characterized by stability and moderate affluence.​

Ambitious households managing busy lives, careers, and family responsibilities.

The "Pride Parade Lover" is an enthusiastic and inclusive individual who is passionate about attending and supporting Pride parades and events, and who is committed to equality and acceptance of all sexual orientations and gender identities. Some keywords: pride, LGBTQ, inclusivity, diversity, Canal Parade

Dog lovers have a deep affection and passion for dogs They see dogs not only as pets but as loyal companions and family members Dog lovers are interested in everything related to dog breeds, dog training, dog care, nutrition, and health. Some keywords: dogs, dog, shepherd dog, rottweiler, puppy, retriever, briard, dachshund, pitbull, mastiff, bulldog, dog food

The backbone of the Dutch middle class: steady jobs, family-oriented, financially secure, and living in comfortable homes in mid-sized cities.​

Average households reflecting typical Dutch middle-class values, routines, and consumption.

Households enjoying high-end lifestyles, luxury consumption, and exclusive experiences.

Ambitious individuals and families striving for upward mobility. They invest in education and career, live in growing urban areas, and seek to improve their social and economic standing.​

Households valuing straightforward living, community connection, and expressive lifestyle.

Traditional working-class families with steady jobs and modest homes. They value reliability, community, and practical solutions. Education and income are typically lower, with homes in the lower value ranges.​

The true crime lover persona is fascinated by true crime stories, always seeking the deeper meaning behind crimes and intrigues, and has a sharp eye for detail. Some keywords: Combination viewers of true crime series and films

The single persona is an independent individual who enjoys their independence, is open to new relationships, but is also content with life as it is. Some keywords: Single, dating, going out, match

Households valuing countryside life, space, and outdoor activities, often with family.

Highly educated professionals with above-average incomes and homes in the higher value brackets. Often dual-income households, living in desirable urban or suburban areas.​

Older households with modest means, typically retired, valuing stability, simplicity, and local community.

Empty-nester households focused on leisure, comfort, and gradual lifestyle downsizing.

Active and carefree individuals or couples who value life experiences, social activities, and a balanced lifestyle.

Households with practical, hands-on jobs, modest incomes, and affordable homes. Value stability and community, often in working-class neighborhoods.

Top professionals or entrepreneurs with international careers, luxury lifestyles, and significant disposable income. They are trendsetters and often live in exclusive areas.​

Households managing tight budgets but aiming for aspirations and occasional pleasures.

Households facing financial challenges, often with low education and living in less affluent areas. They are price-sensitive and may rely on social support.

Young households starting careers, building families, and pursuing ambitions.

The top tier of Dutch society: highly educated, very high income, and living in luxury homes in prestigious neighborhoods. Often business owners or executives with significant assets.​

Affluent, established families with long-term roots in their communities. They prioritize quality of life, education, and cultural activities.​

Urban households embracing fast-paced city life, diversity, and cultural engagement.

The segment of E-Bike Enthusiasts includes a growing community of passionate individuals who are avid users and advocates of electric bikes, also known as e-bikes This target group has evolved into an influential and prosperous market segment driven by the benefits of e-bikes and the modern lifestyle they represent. Some keywords: E-bike, Electric bicycle, Pedelec, Battery-powered bike, Electric-assist bike, E-mountain bike, Electric commuter bike, Electric hybrid bike, E-bike motor, Lithium-ion battery, Pedal-assist, Throttle-controlled e-bike, Range per charge, E-bike conversion kit, Electric bike manufacturer, E-bike regulations, E-bike technology, Charging station, E-bike accessories, Commuting on e-bikes

The student persona is a curious and ambitious person actively engaged in their education, striving for knowledge and growth, often young at heart and open to new experiences. Some keywords: Part-time job, college, society, student, student association, studying, study, study grant, student finance, student debt, study association, university, Vindicat, housemate, vocational education, higher vocational education, university, DUO Student House education

This target audience is intrigued by Ramadan and delves deeply into content about traditions, meanings, and practical guides for this holy month They seek understanding and respect for the religious and cultural aspects of Ramadan. Some keywords: Eid al-Fitr, Ramadan, fasting month, Devotion, Ecstasy, Worship, Abstinence, Taqwa

Readers with an excessive interest in boats have a passion for nautical adventures and maritime activities. Some keywords: water sports, Nordkapp, Enduro 605, motorboats, motorboat, Epco Ongering, bowriders, console boats, motor yacht, fender lines, landlines, Evinrude, outboard motor, water displacement, boating season, dinghy, boat brand, sail travel, SAIL

Puzzle Lover is an enthusiastic and driven person who enjoys solving all kinds of puzzles, from crosswords to complex brain teasers. Some keywords: Puzzle enthusiasts on Telegraaf

Liefhebbers van katten en katten als huisdier

The top tier of Dutch society: highly educated, very high income, and living in luxury homes in prestigious neighborhoods. Often business owners or executives with significant assets.​

This target audience has a strong passion for science and actively seeks out information on new discoveries, emerging technologies, and groundbreaking research. They are deeply curious about the world around them and regularly engage with content that explores scientific concepts, from the latest in space exploration to advancements in medical research. For them, science is not just a subject of interest but a lens through which they view and understand the world. They value knowledge and often seek to stay ahead of the curve by keeping up with cutting-edge developments in various scientific fields.

Online shoppers are people who enjoy shopping through the internet and use online platforms and stores to purchase products and services They appreciate the convenience and accessibility of online shopping, allowing them to shop from the comfort of their own home at any time of the day Online shoppers often seek a wide range of products, including clothing, electronics, household items, books, and more. Some keywords: Shopping, online stores, online store, parcel delivery, online stores, unscrupulous online stores, online sales, bol.com, coolblue, wehkamp, albert heijn, zalando, amazon, h&m, mediamarkt, de bijenkorf, eBay, alibaba, aliexpress

The reader loves finding discounts and taking advantage of offers and deals They may be looking for discounts on various products and services, including clothing, electronics, travel, entertainment, and much more. Some keywords: Lidl, Action, Aldi, bargain, bargain hunter, discount, discount discount, Amazon, shopping deals

Family-oriented people interested in shopping are enthusiastic consumers who carefully select products and services with an eye for quality and budget consciousness to fulfill the well-being and needs of their family. Some keywords: families who like shopping and discount

Visitors to De Telegraaf Webshop or Groupdeal who have an interest in bedroom products.

Visitors to De Telegraaf Webshop or Groupdeal who have an interest in electronics.

Looking Living&sleep Groupdeal en Telegraaf webshop Home

Visitors of De Telegraaf Webshop or Groupdeal who have an interest in DIY (do-it-yourself) projects.

Middle-middle class households, reflecting moderate income, education, and consumption habits.

Lower-middle social class households, managing finances carefully and having practical lifestyles.

Households in the lowest social class, often facing financial constraints and limited disposable income.

Households in the highest social class, often with high education, professional status, and luxury consumption patterns.

Upper-middle social class households, with stable careers, good education, and comfortable lifestyle.

The persona celebrates Christmas and enjoys the festivities associated with this holiday, such as decorating Christmas trees, exchanging gifts, attending church services, and sharing festive meals with family and friends Christmas celebrants may have various traditions and customs that are dear to them. Some keywords: Christmas, Christmas celebration, decoration, Christmas tree, presents

This group of people is enthusiastic about the tradition and joy of Sinterklaas. Some keywords: Sinterklaas, Saint Nicholas, Saint Nicholas evening, Saint Nicholas evening, Pakjesavond (gifts evening), Pakjesavond, Arrival, Surprises, Pieten, Sinterklaas song

This segment stands for returning to school with focus They are looking for school supplies, organization, and learning resources For them, it's about a structured start, study efficiency, and educational growth Whether it's about planners, note-taking apps, or discovering new learning methods, they prepare for the new academic year with clear goals and commitment. Some keywords: Technology & Computing education apple family and kids new stuff gadgets multimedia lovers

People interested in New Year's resolutions are motivated to pursue personal growth and improvement, focusing on setting goals, developing new habits, and promoting positive changes in their lives. Some keywords: Dry January, Alcohol-free, 0%, Abstaining from drinking, New Year's resolutions, Dry month, Staying dry from beer

Social people who come alive during the holidays and savor any form of content related to it. Some keywords: Christmas, Sinterklaas, New Year's

The reader loves to celebrate New Year's and welcome the new year with parties, fireworks, and other festivities They can focus on different ways to celebrate New Year's, such as attending parties, watching fireworks shows, making toasts, or participating in rituals and traditions New Year's celebrants may be looking for ideas and inspiration to brighten their celebrations and share their New Year's wishes with friends and family. Some keywords: New Year, Fireworks, Fireworks, Oliebollen (Dutch pastry), Apple turnovers, Gourmet

Carnival enthusiasts have a vivid interest in all aspects of carnival celebrations, from costumes and traditions to music and cultural celebrations, and they eagerly embrace the joyful and colorful festivities. Some keywords: Carnaval, Costume parade, Carnaval songs, Festive atmosphere, Street celebrations, Regional traditions, Costume contests, Float parades, Mardi Gras, Masquerade, Dutch Carnaval cities, Masked balls, Folklore traditions, Dutch Carnaval associations, Festive foods, Local festivities, Religious roots, Carnaval music, Dutch Carnaval history, Public celebrations

People interested in hockey are enthusiastic about this popular sport, following international matches and national leagues. Some keywords: Hockey, KNHB, Frédérique Matla, Marloes Keetels, Lidewij Welten, Dutch hockey team, Freeke Moes, Jibbi Jansen

This group loves following professional ice skating events and supporting their favorite skaters They are looking for access to information about competitions and events, and may want to buy skating merchandise to support their favorite athletes. Some keywords: Sports - Skating, Sven Kramer, Kjeld Nuis, Antoinette de Jong, Suzanne Schulting, Sjinkie Knegt, Jan Blokhuijsen, Jac Orie, Jutta Leerdam, Patrick Roest, Speed Skating, Long Track Speed Skating, European Championships, Thialf

The reader is passionate about various sports and enjoys watching matches, following their favorite teams and players, and discussing sports with others Sports fans can focus on various sports, including football, basketball, tennis, golf, baseball, and more They may be looking for news, analysis, and statistics to increase their knowledge and enhance their experience. Some keywords: motorsport, football, tennis, cycling, skating, darts, UFC, MMA, Kickboxing, Sports Lover

For these diehard soccer fans, reading is as important as cheering They devour everything about tactics, players, and the rich history of the game For them, every story, every detail, and every goal is a source of excitement and connection to the world of football. Some keywords: Sports - Football, FIFA World Cup, UEFA European Championship, Mancunians, Real Madrid, Ajax, Juventus, Liverpool, Champions League, Europa League, Ajax, PSV, Heracles, Vitesse, FC Heerenveen, Willem II, Excelsior, Frenkie de Jong, Lionel Messi, Antoine Griezmann, Paul Pogba

For these diehard Premier League fans, reading is as important as cheering They devour everything about tactics, players, and the rich history of the game For them, every story, every detail, and every goal is a source of excitement and connection to the world of English football. Some keywords: arsenal, aston villa, chelsea, eddie nketiah, engels voetbal, everton, fullham, gabriel jesus, liverpool, manchester city, manchester united, newcastle united, premier league, west ham united

These readers step into the world of the Olympic Games and enjoy content about records, inspiration, and global performances For them, the Games are more than an event; it's a universal symbol of perseverance and glory that they embrace with unparalleled passion, from the opening ceremony to the final podium. Some keywords: Olympic Games, Olympic sport

People interested in jogging and running are passionate about this sport, following international matches and national leagues. Some keywords: jogging, running, sprinting, trail running, marathon, sprinting, interval training, long-distance running, cross-country, treadmill running, pacing, cardio training, endurance, treadmill, running training, recreational running, competitive running, ultra-marathon, half marathon, 5k running, 10k running, running equipment, running clothing, running accessories, running coach, running community, running motivation, running recovery, running technique, foot strike, cadence, personal record, running app

Kickboxing enthusiasts are passionate about the sport of kickboxing They are interested in the techniques, physical training, and mental discipline involved in this combat sport Kickboxing enthusiasts follow the latest news about tournaments, fights, and championships in the kickboxing world They may be involved in kickboxing clubs, training programs, and even competitions. Some keywords: Badr Hari, Rico Verhoeven, Glory, Rico vs. Badr, Hesdy Gerges, Jamal Ben Saddik, Alex Pereira, Ertuğrul Bayrak, Donovan Wisse, Eyevan Danenberg, Marat Grigorian, Tyjani Beztati, Josh Jauncey, Luis Tavares, Michael Duut, Zakaria Zouggary, Serhii Adamchuk

This target audience breathes motorsport and racing, and enjoys reading content about speed, technology, and adrenaline in the world of cars and motorcycles They seek a deep understanding of racing sports and want to stay updated on the latest developments and thrilling moments on the track. Some keywords: Kawasaki, Yamaha, LiveWire, Harley Davidson, motorcycles, MotoGP, motorsport, MotoGP

These avid readers swing along with the golf wave They consume content about drives, putts, and the rich heritage of the sport For them, golf is more than a hobby; it's an immersive adventure they explore with unparalleled passion, from the driving range to the green. Some keywords: Golf, Rory McIlroy, golfer, Tiger Woods, Peyton Manning, Phil Mickelson, Doug Sanders, PGA Tour, PGA Championship, 18 holes, Jack Nicklaus, Bernardus Golf Course

This group loves following professional skiing events and supporting their favorite skiers. They are looking for access to information about competitions, race results, and athlete rankings, and may want to buy skiing merchandise to show their support for their favorite competitors. Some keywords: alpine skiing, cross-country skiing, freestyle skiing, ski jumping, nordic combined, slalom, giant slalom, super-g, downhill, moguls, aerials, halfpipe, ski cross, biathlon, team event, mixed relay, sprint, classic technique, skate skiing, waxing, fis, olympic winter games, beijing 2022, pyeongchang 2018, sochi 2014, vancouver 2010, torino 2006, salt lake city 2002, nagano 1998, lillehammer 1994, kjetil jansrud, aksel lund svindal

These race enthusiasts are thirsty for everything that exudes speed, from Formula 1 to Indycar, Formula 2 and 3, and more They enjoy reading the latest news, the most exciting races, and the technical feats of the motorsport world Their passion for racing knows no bounds. Some keywords: Max Verstappen, Pierre Gasly, Sebastian Vettel, Charles Leclerc, Lewis Hamilton, Valtteri Bottas, Daniel Ricciardo, Nico Hulkenberg, Romain Grosjean, Kevin Magnussen, Kimi Raikkonen, Sergio Perez, Lance Stroll, Lando Norris, Carlos Sainz, Alexander Albon, F1, Formula 1

The reader aspires to engage in sports activities such as cycling, mountain biking, or triathlons They are often looking for lightweight and aerodynamically designed bicycles to optimize their performance. Some keywords: Amstel Gold Race, Giro d'Italia, Vuelta a España, Tour de France, yellow jersey, green jersey, mountain bike, Bruyneel, departure, Giro, Greipel, Huez, keirin, LottoNL, Vuelta, derailleur, bicycle, cycling, leader jersey, road bike, time trial, cyclocross, cycling

People interested in darts are passionate about this sport, following international matches and national leagues. Some keywords: Adrian Lewis, Alan Norris, Andy Fordham, Andy Hamilton, Andy Smith, Benito van de Pas, Berry van Peer, Bobby George, Brendan Dolan, Christian Kist, Co Stompé, Corey Cadby, Daryl Fitton, Daryl Gurney, Dave Chisnall, Gary Anderson, Gerwyn Price, Glen Durrant, James Wade

This target audience breathes water sports and aquatic adventure, and enjoys reading content about waves, technique, and the thrill of being on or under the water. They seek a deep understanding of all forms of water sports — from surfing and sailing to diving and kayaking — and want to stay updated on the latest developments, competitions, and exhilarating moments on rivers, lakes, and open seas.

These refined readers embrace the world of squash or padel with style They absorb content about precision shots, strategic finesse, and the elegant dynamics of the playing field For them, this sport is an immersive dance, an expression of elegance and determination, from the first service to the glorious victory. Some keywords: sports/squash, sports/table tennis, sports/tennis, padel, racket, racketball, racketball, ball sports, tennis, badminton, table tennis

This group loves following professional snowboarding events and supporting their favorite snowboarders. They are looking for access to information about competitions, trick scores, and athlete rankings, and may want to buy snowboarding merchandise to show their support for their favorite riders. Some keywords: snowboarding, olympic snowboarding, slopestyle, big air, halfpipe, parallel giant slalom, snowboard cross, freestyle snowboarding, alpine snowboarding, team event, mixed team event, x games, fédération internationale de ski, fis, beijing 2022, pyeongchang 2018, sochi 2014, vancouver 2010, torino 2006, salt lake city 2002, shaun white, chloe kim, ayumu hirano, scotty james, mark mcmorris, max parrot, red gerard, jamie anderson, sebastien toutant, tess coady, anna gasser, zoi sadowski-synnott, pat burgener

These readers are entangled in the world of tennis They relish content about backhands, aces, and the grandeur of the Grand Slams For them, tennis is more than a sport; it's a passion they embrace with unmatched dedication, from the center court to victory. Some keywords: Sports - Tennis, Australian Open, Roland Garros, Wimbledon, US Open, Davis Cup, Fed Cup, Hopman Cup, World Team Cup, Novak Djokovic, Roger Federer, Rafael Nadal, Dominic Thiem, Stefanos Tsitsipas, Alexander Zverev, Gael Monfils, David Goffin, Kei Nishikori, Kiki Bertens

Fitness enthusiasts have a strong passion for physical activity and health They are actively involved in training, sports, and pursuing a healthy lifestyle. Some keywords: Fitness, training, abdominal muscles, body step, healthy diet, cross-trainer, etc.

These elegant readers embrace technology as a true lifestyle They look forward to content about innovations, gadgets, and the future of the digital world For them, technology is a symbol of progress, a dance of smart solutions and groundbreaking possibilities, which they explore with unmatched style and curiosity, from the first code to the virtual horizon. Some keywords: Tech,Category/tech,Innovation_Technology,IAB-video-gaming,Apple-pay,Google-glass,Google-home,Virtual-reality,Chromecast,Cryptowall,VPN,Powerbanks,Unix,Cloud,Cloud-computing,Apple-watch,Smartwatch shop

Programmers are enthusiastic individuals with a passion for creating and developing software They are interested in various programming languages, technologies, and frameworks Programmers enjoy solving complex problems, building applications, and working on innovative projects. Some keywords: programming, programmer, software developer, software engineer, PHP, JavaScript, C##, Tech, Category/tech, Innovation_Technology, IAB-video-gaming, Apple Pay, Google Glass, Google Home, Virtual Reality, Chromecast, Cryptowall, VPN, Power banks, Unix, Cloud, Cloud computing, Apple Watch, Smartwatch shop

Culture, nature and travel lovers

These passionate travelers embrace summer as their ultimate escape They enjoy content about sunny destinations, idyllic beaches, and the timeless allure of summer vacations. Some keywords: IAB-Travel, IAB-Reizen, Lifestyle-Travel, Lifestyle-Reizen, Travel-Vacation, family vacation, beach vacation, summer vacation, last minutes, Airbnb, beach lovers, air travel, sun vacation, cruise vacation

Travel enthusiasts are adventurous individuals passionate about discovering new destinations, cultures, and experiences They have a broad interest in travel, from adventure trips and backpacking to luxury vacations and city breaks Travel enthusiasts are interested in planning their trips, exploring the sights and attractions of their destinations, and learning about local culture and history. Some keywords: Travel Vacation, Weekend getaway, Family vacation, Beach vacation, Summer vacation, Last-minute deals, Airbnb, City trip, Beach lovers, Airplane vacation, Sun vacation, Cruise vacation, City trip

These stylish adventurers embrace nature as their ultimate refuge They crave content about serene campgrounds, crackling campfires, and the timeless allure of camping under the stars For them, the wilderness is a symphony of peace and discovery, an elegant dance between tents and trails With a passion for natural beauty and outdoor exploration, they experience it with unmatched style and excitement, from forest walks to setting up their own campsite. Some keywords: expensive car brands/keywords, luxury/cruises/investing

These travelers embrace winter as their ultimate refuge They long for content about snow-covered mountains, cozy chalets, and the timeless allure of winter vacations For them, winter is a symphony of adventure and coziness, an elegant dance through cold air and warm moments, which they experience with unmatched style and enthusiasm, from the first descent to the après-ski by the fireplace. Some keywords: winter sports season, winter sports, skiing, ice skating, cross-country skiing, ski jumping

These refined travelers embrace the sea as their ultimate refuge They yearn for content about luxurious ships, exotic destinations, and the timeless allure of cruises For them, a cruise is a symphony of relaxation and discovery, an elegant journey through waves of comfort and adventure that they experience with unmatched style and curiosity, from embarkation to the open sea. Some keywords: Cruise, Cruiseship, holland america line

These passionate explorers embrace the city as their playground They long for content about hidden gems, bustling streets, and the unforgettable charm of urban adventures For them, the city is a work of art with culture and exploration, an elegant dance of architecture and vitality that they traverse with unmatched style and enthusiasm. Some keywords: citytrip, Praag, Rome, Parijs, London, Berlijn, Short stay, hotel